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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/145795


    Title: 如何讓美朔精密工業再繼續經營40年?
    Business Plan: “How does Maxson Precision Tooling Corp sustain the business for the next 40 years?”
    Authors: 黃思涵
    Huang, Szu Han
    Contributors: 何富年
    Ho, Foo-Nin
    黃思涵
    Szu Han Huang
    Keywords: 營銷策略
    集成製造服務
    市場趨勢
    運營優化
    塑料注射成型
    Marketing strategy
    Integrated manufacturing services
    Market trends
    Operational optimization
    Plastics injection molding
    Date: 2023
    Issue Date: 2023-07-06 16:33:21 (UTC+8)
    Abstract: This thesis examines the case of Maxson, a mold making company that has evolved into a provider of integrated manufacturing services. The company has enjoyed steady growth over three decades, primarily targeting the USA market. However, the emergence of low-cost suppliers in China and the challenges posed by the COVID-19 pandemic have created obstacles for Maxson. Moreover, the impending retirement of the management team raises concerns about the company`s future leadership. Additionally, the thesis explores the booming plastics injection molding market in the Asia-Pacific region, highlighting opportunities and competition in countries such as China and India.
    The primary goal of this business plan is to analyze the global molding market, evaluate Maxson`s strengths and weaknesses, and optimize its operational processes. By understanding market trends and competitors, strategic recommendations can be formulated to ensure Maxson`s sustained growth and profitability. The plan encompasses various aspects, including cost reduction, supply chain management, digital transformation, and leadership succession.
    Reference: 1. https://www.grandviewresearch.com/industry-analysis/injection-molded-plastics-market
    2. https://www.mordorintelligence.com/industry-reports/plastics-injection-molding-market
    3. https://www.fastradius.com/resources/injection-molding-trends-2021/
    4. https://www.tmdia.org.tw/Stats/
    5. https://www.theusastories.com/how-china-is-changing-the-global-plastic-injection-mold-market/
    6. https://intrepidsourcing.com/industry-reports/plastics-industry-report/
    7. https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-needs-a-website
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933018
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108933018
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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