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| Title: | Play-to-Earn區塊鏈金融的未來延續－以Axie Infinity為例
The Future Continuity of Play-to-Earn Blockchain Finance - A Case Study of Axie Infinity |
| Authors: | 王正裕
Wang, Cheng-Yu |
| Contributors: | 王儷玲
周冠男
Wang, Li-Ling
Chou, Robin K.
王正裕
Wang, Cheng-Yu |
| Keywords: | 加密貨幣
同質化代幣
非同質化代幣
比特幣
以太幣
區塊鏈
邊玩邊賺
區塊鏈遊戲
遊戲金融
加密貨幣交易所
數位資產
異世界
元宇宙
Axie Infinity
Cryptocurrency
ERC-20
ERC-721
NFT
Bitcoin
Ether
Play-to-Earn
Blockchain
Game Finance
Digital Assets
Isekai
Metaverse |
| Date: | 2023 |
| Issue Date: | 2023-07-06 16:27:58 (UTC+8) |
| Abstract: | Covid-19疫情加速世界尋求各種新的科技創新，讓人類免於病毒威脅，以零接觸的遠距離協作方式，讓勞動力在家工作也能賺取所得，其中區塊鏈金融在這短短二年之間，急遽長成新興的產業規模經濟，並且和國家貨幣政策與傳統金融造成的種種弊端與社會議題形成強烈對比。鑑此，全世界正引頸期盼區塊鏈金融，是否能夠當作當今社會既存問題的解藥，雖然目前尚未有全面共識，但強權國家與領先金融機構正在融合應用此項科技革命，試著讓傳統金融資產更具流通性，而百年以來所積累的數位資產得以驗證與價值變現。
本研究以發展一百餘年的電子遊戲作為探討領域，特別是網路遊戲所創造出的獨一性與同質性，讓此族群研究結果具有典範行為的參考價值，研究以主打Play-to-Earn的區塊鏈遊戲-《Axie Infinity》作為案例，其影響力讓從原本沒有接觸過遊戲的民眾，因生活所逼而在虛擬世界找尋解決之道，他們跨過購買NFT的門檻，為遊戲官方提供營運所需資金，個人遊戲所得收入，則透過加密貨幣交易所兌換法定貨幣，讓他們得以在現實世界生存。
研究發現Play-to-Earn的區塊鏈遊戲金融，不僅僅是電子遊戲領域的典範，更可以作為其他產業的借鏡，根據元宇宙的概念，目前時代因為各自的生活風格形成一環又一環的經濟體，不分地界、語言、種族，這也是研究中所提到異世界概念，遊戲雖是這次研究的核心，但近十年網路生態的發展，以「跑步」、「寫作」、「影音創作」…等行為核心的社群生態，已經具備完整實現Run-to-Earn、Write-to-Earn、Video-to-Eran的價值，那麼區塊鏈科技應用可以將上述珍貴具有價值的資料數據，形成鏈上驗證，證明數位資產的所有，透過其交易收藏的管道，實現未來延續價值。
Since the outbreak of the Covid-19 pandemic in 2019, it has accelerated the search for new technological innovations that protect people from virus threats. Zero-contact remote collaboration methods have allowed individuals to work from home and earn income. Within these two years, blockchain finance has rapidly emerged as a growing industry, presenting a stark contrast to the shortcomings and social issues caused by national currency policies and traditional finance.
In light of this, the world is actively exploring whether blockchain finance can serve as a remedy for existing problems. While there is currently no comprehensive consensus, powerful nations and leading financial institutions are integrating this technological revolution to enhance the liquidity of traditional financial assets and validate the value of accumulated digital assets.
This study focuses on the field of electronic games, which have been developed for over a century. Specifically, it examines the uniqueness and homogeneity created by online games. This group provides valuable reference behavior for research results and serves as a paradigm. The case study centers around the blockchain game "Axie Infinity," which prominently features the Play-to-Earn concept. Its influence has driven individuals who had no prior exposure to games to seek solutions in the virtual world out of necessity. They overcome the threshold of purchasing NFTs, providing the game developers with the necessary funds for operation. The income generated from the game is exchanged for fiat currency through cryptocurrency exchanges, enabling players to sustain themselves in the real world.
The research reveals that Play-to-Earn blockchain game finance is not just a paradigm in the realm of electronic games but can also serve as a reference for other industries. Based on the concept of the metaverse, the current era is characterized by interconnected economic systems shaped by individual lifestyles, transcending geographical boundaries, languages, and races. This aligns with the concept of alternate worlds mentioned in the research. While games are the core focus of this study, the development of the online ecosystem over the past decade, centered around activities such as running, writing, and audiovisual creation, has already established the value of "Run-to-Earn," "Write-to-Earn," and "Video-to-Earn." The application of blockchain technology can verify and authenticate the valuable data generated by these activities, establishing proof of ownership for digital assets. Through channels facilitating transactions and collections, the continuity of value can be achieved in the future. |
| Reference: | 1.維基百科_電子遊戲史，檢自：https://zh.m.wikipedia.org/zh-tw/%E9%9B%BB%E5%AD%90%E9%81%8A%E6%88%B2%E5%8F%B2
2.維基百科_電子遊戲，檢自：https://zh.m.wikipedia.org/zh-tw/%E7%94%B5%E5%AD%90%E6%B8%B8%E6%88%8F
3.Newzoo_《2021遊戲市場報告》，檢自：https://newzoo.com/products/reports/global-games-market-report
4.App Annie_《2021移動市場報告》，檢自：https://www.data.ai/en/
5.Sensor Tower_《2022手遊市場報告》，檢自：https://go.sensortower.com/rs/351-RWH-315/images/state-of-mobile-gaming-2022.pdf
6.Statista_《2003-2022 年美國 SPAC IPO 規模》，檢自：https://www.statista.com/statistics/1178273/size-spac-ipo-usa/
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10.維基百科_李相赫，檢自：https://zh.wikipedia.org/zh-tw/%E6%9D%8E%E7%9B%B8%E8%B5%AB
11.元宇宙標準論壇_會員列表，檢自：https://metaverse-standards.org/
12.Blockdata_Top 100 Public Companies Investing in Blockchain & Crypto Companies，檢自：https://www.blockdata.tech/
13.整理報導_GameFi 是遊戲產業革命？ 其發展階段以及未來走向，檢自：https://goodgoodinvest.com/info/is-gamefi-a-revolution-in-gaming-industry-the-stages-of-development-and-the-future/
14.整理報導_遊戲產值勝好萊塢10倍 童子賢：去年超越千億美元 贏PC市場，檢自：https://www.appledaily.com.tw/finance/20190125/2GF6QTGZVMJ4FODCC3JEAPYK6E/
15.整理報導_台灣光華雜誌，檢自：https://www.taiwan-panorama.com/Articles/Details?Guid=e7b34105-d069-48a1-8438-f60eaec2352e
16.維基百科_台灣線上遊戲列表，檢自：https://zh.m.wikipedia.org/zh-tw/%E5%8F%B0%E7%81%A3%E7%B7%9A%E4%B8%8A%E9%81%8A%E6%88%B2%E5%88%97%E8%A1%A8
17.維基百科_Wii，檢自：https://zh.m.wikipedia.org/zh-tw/Wii
18.網站資訊_2021遊戲相關數據，檢自：https://indie-guider.games/post/insights-2021-Dec/
19.維基百科_playstation3，檢自：https://zh.m.wikipedia.org/zh-tw/PlayStation_3
20.維基百科_xbox，檢自：https://zh.wikipedia.org/zh-tw/Xbox
21.維基百科_原神，檢自：https://zh.wikipedia.org/zh-tw/%E5%8E%9F%E7%A5%9E
22.維基百科_NFT，檢自：https://zh.m.wikipedia.org/zh-tw/NFT
23.遠見_一文秒懂GameFi！為何玩遊戲能賺NFT，還月收五萬？，檢自：https://www.gvm.com.tw/article/86817
24.鉅亨網_Nansen報告：Axie Infinity過去一年收入達13億美元，檢自：https://news.cnyes.com/news/id/4820942
25.Technews_玩家月入近 5 萬！區塊鏈遊戲《Axie Infinity》打敗王者榮耀，成全球最吸金網遊，檢自：https://technews.tw/2021/09/12/axie-infinity/
26.網站資訊_GameFi是什麼？一文了解以加密貨幣邊玩邊賺錢的區塊鏈遊戲！，檢自：https://www.preface.ai/blog/trend/%E9%81%8A%E6%88%B2%E5%8C%96%E9%87%91%E8%9E%8D-gamefi/
27.維基百科_首次代幣發行，檢自：https://zh.wikipedia.org/zh-tw/%E9%A6%96%E6%AC%A1%E4%BB%A3%E5%B8%81%E5%8F%91%E8%A1%8C
28.CNET_Sony scores with Station Exchange，檢自：https://www.cnet.com/tech/gaming/sony-scores-with-station-exchange-1/
29.網站資訊_觀念平台－電子支付還是電子票證？ ─論8591案給科技金融監理政策的啟示，檢自：https://www.chinatimes.com/newspapers/20170725000052-260202?chdtv
30.crypto briefing_OpenSea Saw a 646x Increase in Trading Volume in 2021，檢自：https://cryptobriefing.com/opensea-saw-a-646x-increase-in-trading-volume-in-2021/
31.opensea，檢自：https://opensea.io/
32.THE BLOCK_Centralized crypto exchanges saw over $14 trillion in trading volume this year，檢自：https://www.theblock.co/linked/128526/centralized-crypto-exchanges-14-trillion-trading-volume-2021
33.Wiki_Axie Infinity，檢自：https://en.wikipedia.org/wiki/Axie_Infinity
34.Springer_Profiling the Potential Risks and Benefits of Emerging “Play to Earn” Games: a Qualitative Analysis of Players’ Experiences with Axie Infinity，檢自：https://link.springer.com/article/10.1007/s11469-022-00894-y
35.網站資訊_Axie Infinity Live Player Count and Statistics，檢自：https://activeplayer.io/axie-infinity/
36.網站資訊_The Sandbox Reports 300,000 Monthly Active Users Despite Partnerships With Top Brands -- Shades Of Second Life`s Hype Days?，檢自：https://nwn.blogs.com/nwn/2022/04/snoop-dogg-sandbox-metaverse-mau.html
37.Linkedin_Nguyen Thanh Trung，檢自：https://www.linkedin.com/in/trungfinity/
38.Wiki_尼奧寵物，檢自：https://zh.wikipedia.org/zh-tw/%E5%B0%BC%E5%A5%A7%E5%AF%B5%E7%89%A9
39.Wiki_寶可夢系列，檢自：https://zh.wikipedia.org/zh-tw/%E5%AF%B6%E5%8F%AF%E5%A4%A2%E7%B3%BB%E5%88%97_(%E9%81%8A%E6%88%B2)
40.Wiki_CryptoKitties，檢自：https://en.wikipedia.org/wiki/CryptoKitties
41.Wiki_寶可夢系列，檢自：https://zh.wikipedia.org/wiki/%E5%AE%9D%E5%8F%AF%E6%A2%A6%E7%B3%BB%E5%88%97
42.動區_深度解析｜揭秘「加密貓 CryptoKitties」背後的成功故事、「Flow」的殺手鐧，檢自：https://www.blocktempo.com/interview-dapper-labs-produced-by-dappreview/
43.網路溫度計_還記得養賤兔在桌面嗎？十個童年小遊戲你一定也有玩過，檢自：https://dailyview.tw/Popular/Detail/1604
44.Wiki_神奇寶貝 (1997-2002年動畫)，檢自：https://zh.wikipedia.org/wiki/%E7%A5%9E%E5%A5%87%E5%AF%B6%E8%B2%9D_(1997-2002%E5%B9%B4%E5%8B%95%E7%95%AB)
45.動區_Flow：從 OG 爆款應用到 NFT 公鏈，一文讀懂其進化之路，檢自：https://www.blocktempo.com/besides-cryptokitties-how-flow-chain-grow-big/
46.鏈新聞_Axie Infinity新季度力挽代幣經濟，遊戲獎勵代幣SLP價格迅速翻倍！，檢自：https://abmedia.io/20220208-axie-infinity-new-economic-balancing?fbclid=IwAR0_rnWRjkzUgTEgLipmmjOGKvLWbeP06tAdslmuDhuPWLDU6Y6RcsDxPFU
47.PANews_SLP跌了百倍，萎靡的鏈遊市場為什麼還能讓A16Z大力投資？，檢自：https://www.panewslab.com/zh_hk/articledetails/2sr92opx97bs.html
48.動區_幣安領投！Axie Infinity開發商 Sky Mavis 獲 1.5 億美元融資，用於恢復 Ronin 橋資金，檢自：https://www.blocktempo.com/binance-leads-150m-funding-round-of-sky-mavis-the-creator-of-axie-infinity/
49.BTCC_AXS 介紹丨2022 Axie Infinity 最全教學指南，檢自：https://www.btcc.com/zh-TW/academy/crypto-basics/axie-infinity-teaching
50.動區_新手教學》5分鐘上手Axie Infinity，邊玩邊賺的NFT寵物對戰遊戲攻略，檢自：https://www.blocktempo.com/axie-infinity-tutorial-for-dummies/
51.Phemex_What is Axie Infinity (Axie NFT): A Pokemon-inspired, NFT game，檢自：https://phemex.com/academy/what-is-axie-infinity
52.遊戲官方_The Lunacian，檢自：https://axie.substack.com/p/axie-infinity
53.Techinasia_Axie Infinity bumps marketplace cut to 5.25%，檢自：https://www.techinasia.com/axie-infinity-bumps-marketplace-cut-525
54.Activeplayer_Axie Infinity Live Player Count and Statistics，檢自：https://activeplayer.io/axie-infinity/
55.Inside_【提姆科技觀察】培育虛擬寵物賺收入！區塊鏈版寶可夢 Axie Infinity 的菲律賓熱潮，檢自：https://www.inside.com.tw/article/24956-axie-infinity
56.Youtube_PLAY-TO-EARN | NFT Gaming in the Philippines | English，檢自：https://www.youtube.com/watch?v=Yo-BrASMHU4&t=25s
57.Time_A Crypto Game Promised to Lift Filipinos Out of Poverty. Here`s What Happened Instead，檢自：https://time.com/6199385/axie-infinity-crypto-game-philippines-debt/
58.EUROGAMER_Gabe Newell explains why Steam banned NFTs "The things that were being done were super sketchy."，檢自：https://www.eurogamer.net/gabe-newell-explains-why-steam-banned-nfts
59.動區_Steam創辦人解釋「為何禁區塊鏈遊戲, NFT」: 粗糙又充斥詐騙、數百倍波動性令人惱怒，檢自：https://www.blocktempo.com/gabe-newell-explains-why-steam-banned-nfts/
60.維基百科_元宇宙，檢自：https://zh.wikipedia.org/zh-tw/%E5%85%83%E5%AE%87%E5%AE%99 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
110932144 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110932144 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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