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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/145767

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/145767

Title:	台灣晶圓再生服務產業行銷策略轉型與成長-以Ｋ公司為例 Marketing Strategy Transformation and Growth of Taiwan`s Wafer Reclaim Service Industry – K Company as Case Study
Authors:	蔡季桐 Tsai, Chi-Tung
Contributors:	巫立宇 Wu, Li-Yu 蔡季桐 Tsai, Chi-Tung
Keywords:	晶圓再生服務策略行銷4C
Date:	2023
Issue Date:	2023-07-06 16:27:20 (UTC+8)
Reference:	一、中文文獻: 參考文獻 1. 工業技術研究院/電子工業研究所/產業經濟與資訊服務中心。半導體工業年鑑(1997年)。新竹縣工研院經資中心。 2. 麥可波特五力分析。數位行銷專家網站 https://www.hububble.co/blog/porters-five-forces 3. 邱志聖(2020/05)。策略行銷分析架構與實務應用(StrategicMarketingAnalysis: Framework and Practical Applications)。台北市:元照出版有限公司。二、英文文獻: 1. 2018 SILICON WAFER RECLAIM CHARACTERIZATION STUDY。SEMI RECLAIM REPORT 2019 Mar. 2. SEMI Silicon Wafer Market Monitor_2021 Q2_Final Report。SEMI INDUSTRY RESEARCH & STATISTIC
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 110932043
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110932043
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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