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    題名: 員工企業社會責任認知對組織認同感和組織公民行為之影響——以聯發國際餐飲事業股份有限公司為例
    The Influence of Employees` Perception of Corporate Social Responsibility on Organizational Identity and Organizational Citizenship Behavior——The Case of Lian Fa International Dining Business Corporation
    作者: 李淑芬
    Lee, Shu Fen
    貢獻者: 黃家齊
    Huang, Jia-Chi
    李淑芬
    Lee, Shu Fen
    關鍵詞: 企業社會責任
    CSR
    員工企業社會責任認知
    組織認同
    組織公民行為
    Corporate social responsibility
    CSR
    Employee corporate social responsibility perception
    Organizational identity
    Organizational citizenship behavior
    日期: 2023
    上傳時間: 2023-07-06 16:27:17 (UTC+8)
    摘要: 近年來,隨著全球產業環境變動不斷、再加上氣候異常、原物料上漲等大環境變化,企業經營除了追求獲利的目標外,另一個重要的指標為企業社會責任(Corporate Social Responsibility,簡稱CSR)。這代表公司經營策略必須有所轉變,藉以提升員工的認同感,進而強化企業的競爭力。
    本研究透過企業個案分析,以聯發國際餐飲事業股份有限公司為研究對象,研究員工對於公司企業社會責任的認知程度,以及員工組織認同感、組織公民行為之間的關聯性與影響程度。
    研究結果發現,員工企業社會責任認知與組織認同具有正相關,意思是,當企業確實實施企業社會責任時,員工會認為其與組織的價值觀和信念一致,因而更加認同公司,願意追隨公司的腳步。
    組織認同對組織公民行為也是顯著正相關。亦即,當員工認同組織奉行的價值觀與目標時,將會使員工更願意做出有益於組織且超越角色要求外的個人行為,讓公司更加茁壯。
    此外,員工企業社會責任認知、組織認同、組織公民行為有顯著的關係,且組織認同在其間具有中介效果,當企業施行企業社會責任,員工感受到企業所做的並對組織產生認同,進而使員工產生出有助於組織的個人行為。
    In recent years, with the continuous changes in the global industrial environment, coupled with changes in the environment such as abnormal climate and rising raw materials, in addition to the goal of profit, another important indicator of corporate operations is Corporate Social Responsibility (CSR). This means that the company`s business strategy must be changed in order to enhance the sense of identity of employees, thereby strengthening the competitiveness of the company.
    Through the case analysis of enterprises, this study takes Lian Fa International Dining Business Corporation as the research object to study the degree of employees` awareness of the company`s corporate social responsibility, as well as the degree of correlation and influence between employees` organizational identity and organizational citizenship behavior.
    The results of the study found that employees` perception of corporate social responsibility is positively correlated with organizational identification, which means that when a company actually implements corporate social responsibility, employees will think that it is consistent with the values and beliefs of the organization, so they identify with the company more and are willing to follow in the footsteps of the company.
    Organizational identity is also significantly positively related to organizational citizenship behavior. In other words, when employees agree with the values and goals pursued by the organization, they will be more willing to take personal actions that are beneficial to the organization and go beyond the requirements of the role, making the company stronger.
    In addition, employees` corporate social responsibility perception, organizational identity, and organizational citizenship behavior have a significant relationship, and organizational identity has a mediating effect between them. When the company implements corporate social responsibility, employees feel what the company does and identify with the organization, which in turn makes Employees produce individual behaviors that contribute to the organization.
    參考文獻: 王豫萱、胡昌亞(2013),再探組織認同之本質:2002~2012之研究回顧與前瞻。人力資源管理學報,13(4),107-137。
    池祥麟(2015),企業社會責任與財務績效的關聯,社區發展季刊,152期。
    李明機(2009),檢析企業社會責任(CSR)之發展趨勢。證券櫃檯月刊,第141期,頁14至21。
    王惠蘭(2013),組織學習、組織分享、組織認同與經營績效之關聯性研究——以公股銀行業為例,國立臺灣師範大學圖書資訊學研究所圖書資訊學在職專班學士學位論文。
    呂朝賢(2011),企業社會責任之特徵與反省:以台灣為例。「2011年兩岸社會福利學術研討會」發表之論文,中國社會科學院社科會堂。
    吳蕙津(2013),知覺組織支持對服務導向組織公民行為之影響——以工作滿足、組織認同為中介變項,國立臺灣師範大學科技應用與人力資源發展學系碩士論文。
    林吉偉(2018),公司企業社會責任措施、員工組織認同與員工企業社會責任感知之關聯—探討員工企業社會責任歸因的中介效果,國立中央大學人力
    資源管理研究所碩士論文。
    林玫均(2018),員工企業社會責任認知對組織認同與組職公民行為之關聯性研究,國立宜蘭大學應用經濟與管理學系研究所碩士論文。
    周聰佑、陳彥廷、吳佳玲(2012),企業履行企業社會責任對員工組織公民行為之影響,商管科技季刊,12(2),165-190。
    黃英忠(2003),人力資源管理,台北:三民書局。
    黃家齊、李雅婷、趙慕芬(譯)(2014)。組織行為學。臺北市:華泰。(Stephen, P. Robbins, Timothy, A. Judge,2013)
    黃雅惠(2013),高績效工作系統對員工工作退卻行為之影響研究─工作敬業心之中介效果,國立中正大學勞工關係學系暨研究所碩士論文。
    梁雙蓮(1984),中央行政機關公務人員組織認同的研究,臺灣大學政治學研究所博士論文。
    證券櫃檯買賣中心(2023),線上檢索日期:2023年3月17日。網址:https://www.tpex.org.tw/web/csr/content/introduction.php?l=zh-tw
    鄭美芳(2020),探討企業社會責任知覺對員工企業社會責任投入之影響-以組織認同為中介變項,淡江大學企業管理學系碩士在職專班碩士論文。

    英文參考文獻
    Adams, J. S. (1965). Inequity in social exchange. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology (Vol2, pp.267-299). New York: Academic Press.
    Carroll, A. B., & Buchholtz, A. K. (2011). Business and Society: Ethics, Sustainability, and Stakeholder Management (8 ed.): South-Western College Pub.
    Cheney, G.(1983). The rhetoric of identification and the study of organizational communication. Quarterly Journal of Speech, 69(2), 143-158.
    Duygu, T. (2009) Measuring Coporate Socical Responsibility: A Scale Development Study. Journal of Busiess Ethic, 85(4), 411-427.doi: 10.1007/s10551-008-9780-6
    Farh, J. L., Earley, P. C., and Lin, S. C. 1997. Impetus for action: A cultural analysis of justice and organizational citizenship behavior in Chinese society. Administrative Science Quarterly, 42 (3): 421-444. doi: 10.2307/2393733
    Farrell, D. (1983). Exit, voice, loyalty, and neglect as responses to job dissatisfaction: A multidimensional scaling study. Academy of Management Journal, 26, 596-607.
    Gupta, N., & Jenkins Jr, G. D. (1991). Rethinking dysfunctional employee behaviors. Human Resource Management Review, 1, 39-59.
    Herzberg, F., Mausner, B., Peterson, R. D., & Capwell, D. F. (1957). Job attitudes:Review of research and opinion. Pittsburgh, PA: Psychological Service of Pittsburgh.
    Patchen, M.(1970) Participation, achievement, and involvement on the job. Engle Wood Cliffs, NJ: Prentice Hall.
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    110932038
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110932038
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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