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| Title: | 員工企業社會責任認知對組織認同感和組織公民行為之影響——以聯發國際餐飲事業股份有限公司為例
The Influence of Employees` Perception of Corporate Social Responsibility on Organizational Identity and Organizational Citizenship Behavior——The Case of Lian Fa International Dining Business Corporation |
| Authors: | 李淑芬
Lee, Shu Fen |
| Contributors: | 黃家齊
Huang, Jia-Chi
李淑芬
Lee, Shu Fen |
| Keywords: | 企業社會責任
CSR
員工企業社會責任認知
組織認同
組織公民行為
Corporate social responsibility
CSR
Employee corporate social responsibility perception
Organizational identity
Organizational citizenship behavior |
| Date: | 2023 |
| Issue Date: | 2023-07-06 16:27:17 (UTC+8) |
| Abstract: | 近年來，隨著全球產業環境變動不斷、再加上氣候異常、原物料上漲等大環境變化，企業經營除了追求獲利的目標外，另一個重要的指標為企業社會責任(Corporate Social Responsibility，簡稱CSR)。這代表公司經營策略必須有所轉變，藉以提升員工的認同感，進而強化企業的競爭力。
本研究透過企業個案分析，以聯發國際餐飲事業股份有限公司為研究對象，研究員工對於公司企業社會責任的認知程度，以及員工組織認同感、組織公民行為之間的關聯性與影響程度。
研究結果發現，員工企業社會責任認知與組織認同具有正相關，意思是，當企業確實實施企業社會責任時，員工會認為其與組織的價值觀和信念一致，因而更加認同公司，願意追隨公司的腳步。
組織認同對組織公民行為也是顯著正相關。亦即，當員工認同組織奉行的價值觀與目標時，將會使員工更願意做出有益於組織且超越角色要求外的個人行為，讓公司更加茁壯。
此外，員工企業社會責任認知、組織認同、組織公民行為有顯著的關係，且組織認同在其間具有中介效果，當企業施行企業社會責任，員工感受到企業所做的並對組織產生認同，進而使員工產生出有助於組織的個人行為。
In recent years, with the continuous changes in the global industrial environment, coupled with changes in the environment such as abnormal climate and rising raw materials, in addition to the goal of profit, another important indicator of corporate operations is Corporate Social Responsibility (CSR). This means that the company`s business strategy must be changed in order to enhance the sense of identity of employees, thereby strengthening the competitiveness of the company.
Through the case analysis of enterprises, this study takes Lian Fa International Dining Business Corporation as the research object to study the degree of employees` awareness of the company`s corporate social responsibility, as well as the degree of correlation and influence between employees` organizational identity and organizational citizenship behavior.
The results of the study found that employees` perception of corporate social responsibility is positively correlated with organizational identification, which means that when a company actually implements corporate social responsibility, employees will think that it is consistent with the values and beliefs of the organization, so they identify with the company more and are willing to follow in the footsteps of the company.
Organizational identity is also significantly positively related to organizational citizenship behavior. In other words, when employees agree with the values and goals pursued by the organization, they will be more willing to take personal actions that are beneficial to the organization and go beyond the requirements of the role, making the company stronger.
In addition, employees` corporate social responsibility perception, organizational identity, and organizational citizenship behavior have a significant relationship, and organizational identity has a mediating effect between them. When the company implements corporate social responsibility, employees feel what the company does and identify with the organization, which in turn makes Employees produce individual behaviors that contribute to the organization. |
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證券櫃檯買賣中心(2023)，線上檢索日期：2023年3月17日。網址：https://www.tpex.org.tw/web/csr/content/introduction.php?l=zh-tw
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
110932038 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110932038 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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