政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/145747

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/145747

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题名:	文化科技中創新生態系的價值共創 - 以叁式有限公司為例 Exploring Value Co-Creation of the Innovation Ecosystem in Cultural Technology: A Case Study of Ultra Combos
作者:	顏融 Yen, Jung
贡献者:	張瑜倩 Chang, Yu-Chien 顏融 Jung Yen
关键词:	文化科技創新生態系價值共創利害關係人 Cultural Technology Innovation Ecosystem Value Co-creation Stakeholders
日期:	2023
上传时间:	2023-07-06 16:23:41 (UTC+8)
摘要:	伴隨著科技進步，愈來愈多創作者嘗試跳脫傳統框架，以科技作為媒介催生出精彩作品。當文化與科技跨域融合，文化科技一詞也逐漸為大眾熟知，觀眾更願意嘗試多元的體驗型態。因應此發展浪潮，許多科技業者、中介角色也順勢加入創作環節。從學術角度來看，目前談論創新生態系的相關研究仍是以科技產業為主，將科技應用在文化創意產業的案例則很少被討論。服務主導邏輯的觀點認為，個人或單個公司較缺乏足夠的知識和人力達成創新，所以成功的創新及創新的擴散仰賴所有行動者在開放的過程共同創造價值，而價值共創就在行動者互動的過程中發生。然而，即使價值共創理論已應用於不同領域，聚焦於跨領域的利害關係人仍十分稀缺。而臺灣文化科技領域中，利害關係人之間的互動關係幾乎未被提及，更缺少人文與科技兩個領域的跨域對話。本研究旨在結合創新生態系與價值共創理論的觀點，從文化科技領域，探討創新生態系中的價值共創，並以「品牌知名度」、「作品知名度」及「作品多元性」作為篩選標準，選擇了「叁式」作為研究個案。本研究藉由參與式觀察、深度訪談及網路民族誌等研究方法收集資料，深入探討文化科技領域利害關係人間的互動和關係。本研究提出三項理論貢獻：第一、提出文化科技領域適用於創新生態系理論。第二、描繪價值共創四階段，並從中發現利害關係人在價值共創的參與度高低與其對於組織的影響力有所關聯。第三，提出利害關係人的互動模式，確立「文化科技業者」的角色，並確認生態系擁有共同的價值基礎，且利害關係人們具體分享自身的知識和資源，是行動者積極參與價值共創過程的關鍵要素。 With the development and applications of technology, more and more creators are trying to break free from traditional frameworks and to use technology as a medium to create exciting projects. As culture and technology converge in recent years, the term "cultural technology" is becoming more widely known, and audiences are more willing to try diverse experiential forms. In response to this trend, many technology companies and intermediaries have joined the creative process. From the academic perspective, current research on innovation ecosystems mainly focuses on the technology industry, and lacks of discussions on the application of technology in the cultural and creative industries. Additionally, there is little connection with theories such as dynamic capabilities and value co-creation. Although the theory of value co-creation has been applied in different fields, there is still little research on value co-creation among stakeholders in cross-disciplinary fields. Furthermore, the interaction between stakeholders in the current cultural technology field in Taiwan is rarely mentioned. This study explores value co-creation in the innovation ecosystem of cultural technology from perspectives of innovation ecosystems and value co-creation. The well-known team - Ultra Combos was chosen as a case study based on criteria such as brand awareness, works awareness, and diversity of projects. Through participatory observation, in-depth interviews, and netnography, the interactions and relationships among stakeholders in the cultural technology are explored. This study proposes three theoretical contributions. Firstly, it proposes the applicability of the innovation ecosystem theory to the cultural technology field. Secondly, it delineates the four stages of value co-creation and identifies a correlation between stakeholders` level of involvement in value co-creation and their influence on the organization. Thirdly, it presents an interaction model of stakeholders, and affirms that the ecosystem possesses a shared value foundation, with stakeholders actively sharing their knowledge and resources as crucial elements in the process of value co-creation.
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