English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113160/144130 (79%)
Visitors : 50738344      Online Users : 319
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/145735
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/145735


    Title: 企業投資新興科技決策之研究:以元宇宙為例
    A Study of Investment Motivations in Emerging Technology: Using Metaverse As an Example
    Authors: 廖萱昂
    Liao, Hsuan-Ang
    Contributors: 尚孝純
    Shang, Shiaw-Chun
    廖萱昂
    Liao, Hsuan-Ang
    Keywords: 元宇宙
    投資動機
    創新
    數位轉型
    Metaverse
    Investment motivation
    Innovation
    Digital transformation
    Date: 2023
    Issue Date: 2023-07-06 16:19:53 (UTC+8)
    Abstract: 與元宇宙投資相關的議題仍然存在疑慮。那些傾向於投資元宇宙的企業預期能夠呈現新穎的使用者體驗。然而,許多公司仍在考慮這樣一種體驗是否真的能夠擴展市場範疇並提升生產效率。由於對於元宇宙投資的不確定性持續存在,企業必須仔細審查這一趨勢,同時考慮內部問題和外部市場需求。對於投資性質有更好的了解,可以減少投資失敗的可能性。
    本研究介紹了一個基於 technology-organization-environment(TOE)和 new institutional theory(NIT)的創新投資框架。該框架提供了對於元宇宙投資的全面理解,並選定來自不同行業的案例協助研究。為了避免由於倉促決策而帶來的失敗或潛在危險,本研究提出的框架旨在支持企業在投資決策過程中做出明智的選擇。
    The topic of investing in the metaverse is still a point of contention. Businesses that tend to invest in the metaverse are anticipating presenting novel user experiences. However, many companies still consider whether such an imaginary experience can expand market segments and boost production efficiency. Due to the continued high level of uncertainty surrounding investments in the metaverse, businesses must carefully examine the trend while taking into account both internal issues and external market demands. The possibility of an investment failing decreases with a better understanding of the nature of the investment.
    This research introduced an innovation investment framework based on an understanding of the technology-organization-environment (TOE) and new institutional theory (NIT). This framework provides a comprehensive understanding of investing in the metaverse and assistance to study those chosen cases from various industries. In order to avoid failure or potential dangers connected with rushed decisions, the proposed framework in this study is meant to support businesses in their investment decision-making processes.
    Reference: Adams, D. (2022). Virtual Retail in the Metaverse: Customer Behavior Analytics, Extended Reality Technologies, and Immersive Visualization Systems. Linguistic & Philosophical Investigations.
    AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636-648.
    Baker, J. (2012). The technology–organization–environment framework. Information systems theory, 231-245.
    Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
    Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173.
    Bian, Y., Leng, J., & Zhao, J. L. (2021). Demystifying Metaverse as a New Paradigm of Enterprise Digitization. International Conference on Big Data,
    BMW. (2021). BMW Group and NVIDIA take virtual factory planning to the next level. Retrieved 25 March from https://www.press.bmwgroup.com/global/article/detail/T0329569EN/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level?language=en
    BMW. (2023a). BMW Name Meaning and History. Retrieved 10 April from https://www.bmw.com/en/automotive-life/BMW-name-meaning-and-history.html
    BMW. (2023b). Company Introduction. Retrieved 10 April from https://www.bmwgroup.com/en/company.html
    Borgman, H. P., Bahli, B., Heier, H., & Schewski, F. (2013). Cloudrise: exploring cloud computing adoption and governance with the TOE framework. 2013 46th Hawaii international conference on system sciences,
    Caulfield, B. (2021a). NVIDIA, BMW blend reality, virtual worlds to demonstrate factory of the future. NVIDIA. Retrieved 17 Octobor from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
    Caulfield, B. (2021b). NVIDIA, BMW Blend Reality, Virtual Worlds to Demonstrate Factory of the Future. Retrieved 25 March from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
    Chatwin, E. (2022). To the Metaverse and Beyond: Finding Our New Reality – read our event wrap up and watch the recap! Retrieved 27 March from https://blog.uk.fujitsu.com/cloud/to-the-metaverse-and-beyond-finding-our-new-reality-read-our-event-wrap-up-and-watch-the-recap/#.ZCG1WuxBxAd
    Christopher, J. (2022). HSBC Bank Enters Metaverse with ‘The Sandbox’. Retrieved 27 March from https://www.todaynftnews.com/hsbc-bank-enters-metaverse-with-the-sandbox/
    Ciuriak, D. (2021). On the Metaverse, Web3 and Prospering in the Digital Transformation. Commentary, in Chinese Views of Non-traditional Security, 13(1).
    Columbus, L. (2021). BMW uses Nvidia’s Omniverse to build state-of-the-art factories. Retrieved 27 March from https://venturebeat.com/ai/bmw-uses-nvidias-omniverse-to-build-state-of-the-art-factories/
    Davis, A., Murphy, J., Owens, D., Khazanchi, D., & Zigurs, I. (2009). Avatars, people, and virtual worlds: Foundations for research in metaverses. Journal of the Association for Information Systems, 10(2), 1.
    Díaz, J., Saldaña, C., & Avila, C. (2020). Virtual world as a resource for hybrid education. International Journal of Emerging Technologies in Learning (iJET), 15(15), 94-109.
    Duan, H., Li, J., Fan, S., Lin, Z., Wu, X., & Cai, W. (2021). Metaverse for social good: A university campus prototype. Proceedings of the 29th ACM International Conference on Multimedia,
    Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., & Cheung, C. M. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542.
    Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of management journal, 50(1), 25-32.
    Evans, L., Frith, J., & Saker, M. (2022). From Microverse to Metaverse: Modelling the Future through Today’s Virtual Worlds. Emerald Group Publishing.
    Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT sloan management review, 55(2), 1.
    Forbes. (2023). Gucci. Retrieved 12 April from https://www.forbes.com/companies/gucci/?sh=1ee6ed61317e
    Gadekallu, T. R., Huynh-The, T., Wang, W., Yenduri, G., Ranaweera, P., Pham, Q.-V., da Costa, D. B., & Liyanage, M. (2022). Blockchain for the Metaverse: A Review. arXiv preprint arXiv:2203.09738.
    Goldston, J., Chaffer, T. J., & Martinez, G. (2022). The Metaverse as the Digital Leviathan: A Case Study of Bit. Country. Journal of Applied Business & Economics, 24(2).
    Greenwood, R., Oliver, C., Lawrence, T. B., & Meyer, R. E. (2017). The Sage handbook of organizational institutionalism. Sage.
    Gucci. (2023). About Gucci. Retrieved 12 April from https://www.gucci.com/us/en/st/about-gucci
    Gustafsson, J. (2017). Single case studies vs. multiple case studies: A comparative study. In.
    Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159-1197.
    Hawkins, M. (2022). Metaverse Live Shopping Analytics: Retail Data Measurement Tools, Computer Vision and Deep Learning Algorithms, and Decision Intelligence and Modeling. Journal of Self-Governance & Management Economics, 10(2).
    Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
    HSBC. (2023). Our History. Retrieved 12 April from https://www.hsbc.com/who-we-are/our-history
    Hwang, G.-J., & Chien, S.-Y. (2022). Definition, roles, and potential research issues of the metaverse in education: An artificial intelligence perspective. Computers and Education: Artificial Intelligence, 100082.
    Jenkins, T. (2022). Immersive Virtual Shopping Experiences in the Retail Metaverse: Consumer-driven E-Commerce, Blockchainbased Digital Assets, and Data Visualization Tools. Linguistic and Philosophical Investigations, 21, 154-169.
    Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
    Kouhizadeh, M., Saberi, S., & Sarkis, J. (2021). Blockchain technology and the sustainable supply chain: Theoretically exploring adoption barriers. International Journal of Production Economics, 231, 107831.
    Lastowka, G. (2007). User-generated content and virtual worlds. Vand. J. Ent. & Tech. L., 10, 893.
    Lee, C.-P., & Shim, J. P. (2007). An exploratory study of radio frequency identification (RFID) adoption in the healthcare industry. European Journal of Information Systems, 16(6), 712-724.
    Lee, J., & Kundu, P. (2022). Integrated cyber-physical systems and industrial metaverse for remote manufacturing. Manufacturing Letters, 34, 12-15.
    Lin, Z., Xiangli, P., Li, Z., Liang, F., & Li, A. (2022). Towards Metaverse Manufacturing: A Blockchain-based Trusted Collaborative Governance System. The 2022 4th International Conference on Blockchain Technology,
    Magalhães, L. C., Magalhães, L. C., Ramos, J. B., Moura, L. R., de Moraes, R. E., Gonçalves, J. B., Hisatugu, W. H., Souza, M. T., de Lacalle, L. N., & Ferreira, J. C. (2022). Conceiving a Digital Twin for a Flexible Manufacturing System. Applied Sciences, 12(19), 9864.
    Marr, B. (2022). Gucci Enters The Metaverse. Retrieved 27 March from https://www.forbes.com/sites/bernardmarr/2022/11/30/gucci-enters-the-metaverse/?sh=342618d11d66
    Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & information systems engineering, 57(5), 339-343.
    Mayring, P. (2004). Qualitative content analysis. A companion to qualitative research, 1(2), 159-176.
    McDowell, M. (2021). Inside Gucci and Roblox’s new virtual world. Vogue Business. Retrieved 12 November from https://www.voguebusiness.com/technology/inside-gucci-and-robloxs-new-virtual-world
    McKinsey. (2022). Value creation in the metaverse. https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/value%20creation%20in%20the%20metaverse/Value-creation-in-the-metaverse.pdf
    Mora-Beltrán, C. E., Rojas, A. E., & Mejía-Moncayo, C. (2020). An immersive experience in the virtual 3D VirBELA environment for leadership development in undergraduate students during the COVID-19 quarantine. learning, 6(7).
    Myers, M. (1997). Qualitative Research in Information Systems. MIS Quarterly 21(2).
    Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497. https://doi.org/https://doi.org/10.3390/encyclopedia2010031
    Nadkarni, S., & Prügl, R. (2021). Digital transformation: a review, synthesis and opportunities for future research. Management Review Quarterly, 71(2), 233-341.
    Neha Sahni, K. L.-S. (2022). Metaverse: A new world of opportunities.
    Nevelsteen, K. J. (2018). Virtual world, defined from a technological perspective and applied to video games, mixed reality, and the Metaverse. Computer Animation and Virtual Worlds, 29(1), e1752.
    Nokia. (2022). The Metaverse: Industry’s next evolution. Retrieved 4 January from https://www.nokia.com/blog/the-metaverse-industrys-next-evolution/
    NVIDIA. (2023). Omniverse. Retrieved 11 April from https://www.nvidia.com/en-us/omniverse/
    Oh, H. J., Kim, J., Chang, J. J., Park, N., & Lee, S. (2023). Social benefits of living in the metaverse: The relationships among social presence, supportive interaction, social self-efficacy, and feelings of loneliness. Computers in Human Behavior, 139, 107498.
    Polyviou, A., & Pappas, I. O. (2022). Metaverses and Business Transformation. International Working Conference on Transfer and Diffusion of IT,
    Porter, M. E. (2001). The value chain and competitive advantage. Understanding business processes, 2, 50-66.
    Rawal, B. S., Mentges, A., & Ahmad, S. (2022). The Rise of Metaverse and Interoperability with Split-Protocol. 2022 IEEE 23rd International Conference on Information Reuse and Integration for Data Science (IRI),
    Roblox. (2021). The Gucci Garden Experience Lands on Roblox. Retrieved 27 March from https://blog.roblox.com/2021/05/gucci-garden-experience/
    Roblox. (2023). About Us. Retrieved 12 April from https://corp.roblox.com/
    Sandbox, T. (2022a). HSBC to Become The First Global Financial Services Provider to Enter The Sandbox. Retrieved 27 March from https://sandboxgame.medium.com/hsbc-to-become-the-first-global-financial-services-provider-to-enter-the-sandbox-c066e4f48163
    Sandbox, T. (2022b). HSBC to Become The First Global Financial Services Provider to Enter The Sandbox. Medium. Retrieved 1 November from https://sandboxgame.medium.com/hsbc-to-become-the-first-global-financial-services-provider-to-enter-the-sandbox-c066e4f48163
    Sandbox, T. (2023a). The Sandbox. Retrieved 12 April from https://sandboxgame.gitbook.io/the-sandbox/
    Sandbox, T. (2023b). What Is The Sandbox? Retrieved 12 April from https://medium.com/sandbox-game/what-is-the-sandbox-850de68d893e
    Schulz, M. (2023). Gucci brings footballer Jack Grealish to Roblox’s Gucci Town. Retrieved 27 March from https://www.voguebusiness.com/technology/gucci-brings-footballer-jack-grealish-to-robloxs-gucci-town
    Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K. G., & Fonstad, N. O. (2020). How big old companies navigate digital transformation. In Strategic information management (pp. 133-150). Routledge.
    Setiawan, K. D., & Anthony, A. (2022). The Essential Factor of Metaverse for Business Based on 7 Layers of Metaverse–Systematic Literature Review. 2022 International Conference on Information Management and Technology (ICIMTech),
    Singh, A., & Hess, T. (2020). How chief digital officers promote the digital transformation of their companies. In Strategic Information Management (pp. 202-220). Routledge.
    Stephenson, N. (1992). Snow crash: A novel. Bantam Books.
    Upadhyay, A. K., & Khandelwal, K. (2022). Metaverse: the future of immersive training. Strategic HR Review, 21(3), 83-86. https://doi.org/10.1108/SHR-02-2022-0009
    Vial, G. (2021). Understanding digital transformation: A review and a research agenda. Managing Digital Transformation, 13-66.
    Virbela. (2021). Case Studies-UCSD. Retrieved 27 March from https://www.virbela.com/case-studies/ucsd
    Virbela. (2022a). Three Universities Already Teaching Classes in the Metaverse. Retrieved 27 March from https://www.virbela.com/blog/three-universities-already-teaching-classes-in-the-metaverse
    Virbela. (2022b). UCSD Launches Its International Micro-MBA Program. Virbela. Retrieved 17 Octobor from https://www.virbela.com/case-studies/ucsd
    Virbela. (2023). About Us. Retrieved 12 April from https://www.virbela.com/company/about-virbela
    Wikipedia. (2023a, 28 March). Gucci. Retrieved 12 April from https://en.wikipedia.org/wiki/Gucci
    Wikipedia. (2023b, 3 April, 2023). HSBC. Retrieved 12 April from https://en.wikipedia.org/wiki/HSBC
    Yang, Q., Zhao, Y., Huang, H., Xiong, Z., Kang, J., & Zheng, Z. (2022). Fusing blockchain and AI with metaverse: A survey. IEEE Open Journal of the Computer Society, 3, 122-136.
    Yawised, K., Apasrawirote, D., & Boonparn, C. (2022). From traditional business shifted towards transformation: The emerging business opportunities and challenges in ‘Metaverse’era.
    Yemenici, A. D. (2022). Entrepreneurship in The World of Metaverse: Virtual or Real? Journal of Metaverse, 2(2), 71-82.
    Yin, R. K. (2017). Case Study Research and Applications: Design and Methods (6 ed., Vol. 5). COSMOS Corporation.
    Zuckerberg, M. (2021). Founder’s Letter. Retrieved 6 November from https://about.fb.com/news/2021/10/founders-letter/
    Description: 碩士
    國立政治大學
    資訊管理學系
    110356011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110356011
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    601101.pdf4524KbAdobe PDF2121View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback