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Title:	人生廚房：泰國曼谷長者的食物外送服務 Life-long kitchen: special diets delivery service for elderly people in Bangkok, Thailand
Authors:	白嘉昱 Praipruek, Chuya-ut
Contributors:	吳文傑 Wu, Jack 白嘉昱 Chuya-ut Praipruek
Keywords:	年長者心臟健康糖尿病腎病友善泰國 Elderly Heart-healthy Diabetic Renal-friendly Thailand
Date:	2023
Issue Date:	2023-07-06 15:15:27 (UTC+8)
Abstract:	Thailand has been currently facing the challenge of an aging population which has resulted in an increase in health conditions among elderly people. Furthermore, some of these health conditions require special diets that must be carefully controlled on a daily basis. In response to this situation, "Life-Long Kitchen" is exploring the possibility of entering the food market for the elderly population. This thesis aims to examine the feasibility of opening a food delivery service for the elderly. It analyzes the market environment, including competitors, target customers, and the threat of new entrants. Additionally, the financial aspects of starting a restaurant are explored, such as initial investments, operating costs, and pricing strategies. The study has revealed a growing demand for the elderly food market, which has not yet reached saturation. However, the company must consider the initial investment, operating costs, and pricing strategy to ensure profitability.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 110933061
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110933061
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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