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    題名: 轉型策略與營運模式之研究 以跨國企業S公司為例
    The Transformation Strategy and Operation Model A Case Study of Multinational Enterprise S
    作者: 金庭筠
    Jin, Ting-Yun
    貢獻者: 黃國峯
    金庭筠
    Jin, Ting-Yun
    關鍵詞: 硬碟
    營運策略
    數位轉型
    日期: 2023
    上傳時間: 2023-07-06 15:14:19 (UTC+8)
    摘要: 本研究之焦點共分兩個部分，首先了解個案產業的變遷、個案公司簡介及競爭者組成；然後再以產品生命週期分析、安索夫矩陣分析、供應鏈分析及數位轉型分析，作為個案研究及延伸分析架構之基礎。
    藉以探討個案S公司在市場需求持續變動與競爭之產業中，在其產品、市場、競爭力等策略規劃，將企業營運效率及效益最大化，且讓企業永續發展，並符合其長遠的目標。
    參考文獻: 英文
    1. Ansoff, H. I (1965). Corporate Strategy, New York: McGraw-Hill.
    2. Ansoff, H. I (1988). The New Corporate Strategy, 3rd ed.. N.Y.: John Wiley & Sons.
    3. Ansoff, H. I. (1987). The concept of corporate strategy. Homewood, IL: Irwin.
    4.Computerhistory.org. (n.d.). Seagate ST-506. Retrieved from https://www.computerhistory.org/storageengine/seagate-5-25-inch-hdd-becomes-pc-standard/ (Aug. 11st, 2022)
    5. David McKendrick (1997, Nov.). Sustaining Competitive Advantage in Global Industries: Technological Change and Foreign Assembly in the Hard Disk Drive Industry. Retrieved from https://web.archive.org/web/20140209155900/http://isic.ucsd.edu/demandbased.html (Aug. 11st, 2022)
    6. engadet.com.(2007, Jan.). Hitachi`s 1TB Deskstar 7K1000 in the wild. Retrieved from https://www.engadget.com/2007-01-10-hitachis-1tb-deskstar-7k1000-in-the-wild.html (Aug. 11st, 2022)
    7. IBM.com (n.d.). Storage product profiles, IBM 350 disk storage unit. Retrieved from https://www.ibm.com/ibm/history/exhibits/storage/storage_350.html (Aug. 2nd, 2022)
    8. IBM.com (n.d.). Storage product profiles. IBM 3340 direct access storage facility. Retrieved from https://www.ibm.com/ibm/history/exhibits/storage/storage_3340.html (Aug. 2nd, 2022)
    9. IBM.com (n.d.). The Application of Spintronics. Retrieved from https://www.ibm.com/ibm/history/ibm100/us/en/icons/spintronics/ (Aug. 11st, 2022)
    10. IBM.com (n.d.). Magnetic Head Development. Retrieved from https://www-03.ibm.com/ibm/history/exhibits/storage/storage_magnetic.html) (Aug. 11st, 2022)
    11. IDC. (2018, Nov.). Data aga 2025- The Digitization of the World
    From Edge to Core. Retrieved from https://www.seagate.com/files/www-content/our-story/trends/files/idc-seagate-dataage-whitepaper.pdf (Aug. 2nd, 2022)
    12. Jeremy Norman’s HistoryofInformation.com. (n.d.). The IBM 305 RAMAC, the First Computer with a Hard Drive: $10,000 per Megabyte. Retrieved from https://www.historyofinformation.com/detail.php?entryid=952
    (Aug. 30th, 2022)
    13. McCarthy, E. Jerome . 1960. Basic marketing: A managerial approach. Homewood, IL: Irwin.
    14. Porter, M. (1979, March/April). How competitive forces shape strategy. Harvard
    Business Review .
    15. Porter, M. (1979, March/April). How competitive forces shape strategy. Harvard
    Business Review .
    16. Porter, M. (1998). On Competition. Boston: Harvard Business School.
    17. Porter, M. (1990). The Competitive Advantage of Nations. New York: Free Press.
    18. Porter, M. (1996, November-December). What is a strategy? Harvard Business
    Review , pp. 61-78.
    19. Perreault, William D. Jr. , and E. Jerome McCarthy. 1996. Basic marketing: A global-managerial approach. Homewood, IL: Irwin
    20. Scw-mag.com (n.d.). Seagate Technology’s supply chain supports the company’s new focus on the enterprise market. By Tim O’Connor. Retrieved from https://scw-mag.com/news/917-seagate-technology/ (Aug. 11st, 2022)
    21. Solid State Storage Technology USA Corp. (2017, July). Data Storage Technology History & Milestone. Retrieved from https://twitter.com/ssstcusa/status/861653997299617793/photo/1 (Aug. 2nd, 2022)
    22. Storage News Letter.com (2022, July). HDD Shipments Drop to 45 Million, Down 31% to 35% Y/Y. Retrieved from
    https://www.storagenewsletter.com/2022/07/14/hdd-shipments-drop-to-45-million-down-31-to-35-y-y/ (Aug. 11st, 2022)
    23. Western Digital 2022 Investor Day (2022, May). HDD Investor Day Presentation. Retrieved from https://investor.wdc.com/static-files/a8478f23-401e-4008-8d05-8bb6cf238886 (Aug. 11st, 2022)
    24. Wikipedia.org (n.d.). IBM 305 RAMAC. Retrieved from https://en.wikipedia.org/wiki/IBM_305_RAMAC
    (Aug. 22nd, 2022)
    25. Wikipedia. (n.d.). List of defunct hard disk manufacturers. https://en.wikipedia.org/wiki/List_of_defunct_hard_disk_manufacturers
    (Aug. 11st, 2022)



    中文
    1. 查爾斯．韓第(1996)。第二曲線。台北，台灣。天下文化出版。
    2. 余至浩 (2022年10月24日)。Seagate擁抱IT現代化加速轉型，靠資料湖平臺克服PB級數據挑戰。檢自： https://www.ithome.com.tw/people/153749 (Nov 11st, 2022)
    3. 高敬原 (2022年10月25日)。直擊Seagate新加坡產線！幾乎沒人的工廠，如何用AI生產「硬碟的靈魂」。檢自https://www.bnext.com.tw/article/72201/seagate-woodlands (Nov 11st, 2022)
    4. 中文百科。溫徹斯特硬碟。檢自：https://kknews.cc/digital/bm3xrgo.html
    (2022年8月15日)
    5. 每日頭條(2019年9月)。機械硬碟完全拆解：一項古董技術何以服務人類46年。檢自：https://kknews.cc/digital/bm3xrgo.html (2022年8月15日)
    6. 哈佛商業評論(2002年6月)。掌握破壞式技術浪潮(Disruptive Technologies: Catching the Wave)。檢自：https://www.hbrtaiwan.com/article/13437/disruptive-technologies-catching-the-wave (Aug. 11st, 2022)
    7. 科技新報(2022年7月18日)。企業市場仍改不了生態，第二季 HDD 硬碟出貨量年減 33%。檢自：https://technews.tw/2022/07/18/hdd-shipments-to-drop-by-13-in-the-second-quarter-of-2022/ (Aug. 11st, 2022)
    8. Digitimes.com (2022年8月29日)。2Q22全球硬碟出貨顆數、容量雙季減。檢自：https://www.digitimes.com.tw/tech/dt/n/shwnws.asp?id=0000642841_AGK9XKHE3Y40GB2TW3N9N ((Aug. 11st, 2022)
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    110932066
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110932066
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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