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| Title: | 台灣太陽能電廠系統整合商行銷策略之探討:以H個案公司為例
The Study on the Marketing Strategy of Solar Power Plant System Integrators in Taiwan: Taking H Case Company as an Example |
| Authors: | 張維鑫
Chang, Wei-Hsin |
| Contributors: | 巫立宇
Wu, Lei-Yu
張維鑫
Chang, Wei-Hsin |
| Keywords: | 策略行銷4C分析
太陽能電廠系統整合商
4C行銷組合策略
B2B商業模式
4C strategy marketing analysis
Solar power plant
System integrator
4C marketing mix strategy |
| Date: | 2023 |
| Issue Date: | 2023-07-06 15:14:00 (UTC+8) |
| Abstract: | H個案公司為太陽能電廠投資、開發建設、營運維護管理為核心業務的太陽能電廠太陽能系統整合商。H個案公司投資太陽能電廠（長期獲利），為代工設計/統包施工：太陽能電廠從場勘、設計、規劃、施工完成之系統整合商（EPC），賺取建置電廠的代工利潤及從事電廠維運與綠電憑證。
本研究對H個案公司從成立到目前階段的策略分析研究，整合國內外太陽能產業介紹及太陽能電廠市場的發展情況，並針對問題提出整體解決方案。首先，本研究介绍了策略行銷4C分析以及4C行銷組合的基本概念，及H個案公司如何有效地運用策略行銷4C分析以及4C行銷組合；最後，針對H個案公司的策略行銷4C分析以及4C行銷組合問題，提出了目前必須採取的相關建議，給出聚焦性的整體解決方案，並為H個案公司太陽能電廠系統整合商之策略行銷4C分析以及4C行銷組合策略之執行提出了因應的措施，最後歸納了全文的觀點。
ABSTRACT
The H Case company is a solar power system integrator for solar power plants whose core business is investment, development and construction, operation, maintenance and management of solar power plants. The H case company invests in solar power plants (the long-term profit), design/turnkey construction for OEMs: solar power plants earn OEM profits for building power plants from the system integrator (EPC) that completes site survey, design, planning, and construction And engaged in the power plant maintenance and green electricity certificate.
This study analyzes and studies the strategy of H case company from its establishment to the current stage, integrates the introduction of the domestic and foreign solar energy industry and the development of the solar power plant market, and proposes an overall solution to the problem. First of all, this study introduces the basic concepts of 4C strategy marketing analysis and 4C marketing mix, and how H case company can use 4C strategy marketing analysis and 4C marketing mix effectively; finally, in view of H case company’s 4C strategy marketing analysis and 4C marketing mix, it puts forward the measures that must be taken at present. The relevant suggestions are given, focused total solutions are given, and the corresponding measures are put forward for the implementation of 4C strategy marketing analysis and the 4C marketing combination strategy of the solar power plant system integrator of H case company, and the viewpoints of the full text are summarized finally. |
| Reference: | 一、中文文獻
1.王天相(2018)，利用 STP 理論實現產品效益最大化，全國流通經濟, (20): 7-8。
2.邱志聖（2020），策略行銷分析：架構與實務應用，元照出版社，第五版。
3.陳俊武、陳香生(2011)，中國中長期碳減排戰略目標初探:中國能源需求暨碳排放情景分析討論，中外能源，16(11)：7-25.
二、英文文獻
1. Mutale ,J. (2010 ), Life cycle analysis for future photovoltaic systems using hybrid solar cells April, Pages 1130-1134 , Renewable and Sustainable Energy Reviews, Elsevier.
2. Myojo,S., Ohashi,H. (2018),Effect of consumer subsidies for renewable energy on industry growth and social welfare: The case of solar photovoltaic systems in Japan.Journal of the Japanese and international economies, 48: 55-67.
3. Sentd,N., Cruickshank,C., Foged ,S.,et al. (2015),Business, market and intellectual property analysis of polymer solar cells.Solar Energy Materials and Solar Cells, ,94(10):1553-1571.
4. Schullz,D.E., Tannenbaum,S.I., Lauterborn ,R.,F. (1993),Integrated Marketing Communications,a division of NTC Publishing Group.
5. Stin,T.A., Heuvel,V.D.(2009),Multilevel assessment of diversity, innovation and selection in the solar photovoltaic industry.Structural Change and Economic Dynamics, 20(1): 50-60.
6. Thurau,T., Hansen,U. (2013).Relationship Marketing. Springer, (9): 88-89. |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
109932438 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109932438 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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