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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/145687


    Title: 尋找企業第二成長曲線-以Qualcomm為個案研究
    Searching for Second Growth Curve – A Case Study of Qualcomm
    Authors: 黃佩菁
    Huang, Pei-Chin
    Contributors: 鄭至甫
    黃佩菁
    Huang, Pei-Chin
    Keywords: 第二成長曲線
    企業成長策略
    Second Growth Curve
    Growth Strategy
    Date: 2023
    Issue Date: 2023-07-06 15:13:06 (UTC+8)
    Reference: Qualcomm Unmatched patent portfolio, 2022. Retrieved from https://www.qualcomm.com/licensing.
    Qualcomm Our Company, 2023. Retrieved from https://www.qualcomm.com/company?#about
    Qualcomm Press Release, 2023. Retrieved from https://www.qualcomm.com/search?query=Acquisition+&activeCategory=News
    American Translators Association, (2016). The ATA Chronicle. Retrieved from http://www.atanet.org/chronicle-online/cover-feature/translation-in-transition/
    Charles Handy, (2016)Second Curve: Thoughts on Reinventing Society. London, UK: Random House
    Theodore Levitt, Exploit the Product Life Cycle. (1965) Retrieved from https://hbr.org/1965/11/exploit-the-product-life-cycle
    Humphrey, A. S. (1960). SWOT Analysis for Management Consulting. Journal of Long Range Planning, 18(6), 129-142.
    Igor Ansoff. (1957). Strategies for diversification. American mathematician and business theorist
    Bruce Henderson. (1970). The Product Portfolio. Boston Consulting Group. Retrieved from https://www.bcg.com/publications/1970/strategy-the-product-portfolio
    Igor Ansoff, a Russian-American mathematician and business theorist. Ansoff first introduced the matrix in his 1957 paper "Strategies for Diversification,"
    Qualcomm Technology Licensing (QTL), Retrieved from https://investor.qualcomm.com/segments/qtl
    Qualcomm CDMA Technologies (QCT), Retrieved from https://investor.qualcomm.com/segments/qct
    QSI (Qualcomm Strategic Initiatives), Retrieved from https://investor.qualcomm.com/segments/qsi
    Qualcomm 10-K 2022, Retrieved from https://d1io3yog0oux5.cloudfront.net/_d18d0ce7316e841be4f51448f7e7d329/qualcomm/db/773/7199/file/FY2022+4th+Quarter+Earnings+Presentation.pdf
    Android Smartphone SoC Market: MediaTek Leads in Low-Mid Tiers, Qualcomm in Upper, (2022) Retrieved from https://www.counterpointresearch.com/android-smartphone-soc-market-2021/
    Christopher Bowick, (2008) What’s in an RF Front End. Retrieved from https://www.eetimes.com/whats-in-an-rf-front-end/
    SAE J3016:2021 standard revision. Retrieved from https://www.sae.org/blog/sae-j3016-update
    Meta Quest Blog (2021), What Is Virtual Reality All About?. Retrieved from https://www.oculus.com/blog/what-is-virtual-reality-all-about/
    Microsoft (2023), What is mixed reality?. Retrieved from https://learn.microsoft.com/zh-tw/windows/mixed-reality/discover/mixed-reality
    Lizzo Beat Saber, (2022) Lizzo Beat Saber Music Pack | Official Trailer. Retrieved from https://youtu.be/32WDQyAhnEU
    NIANTIC Trainers News. (2017) OUR AUGMENTED REALITY JOURNEY CONTINUES..., Retrieved from https://nianticlabs.com/news/arjourney
    Red Hat Linux. (2022) What is an ARM processor?. Retrieved from https://www.redhat.com/en/topics/linux/what-is-arm-processor#arm-vs-x86
    Qualcomm Press Release (2011). Retrieved from https://www.qualcomm.com/news/releases/2011/01/qualcomm-acquire-atheros-leader-connectivity-networking-solutions
    Qualcomm. (2022). Qualcomm Announces Fourth Quarter and Fiscal 2022 Results. Retrieved from https://investor.qualcomm.com/financial-information/historical-financial-results
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    109932063
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109932063
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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