政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/145083

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/145083

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/145083

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题名:	奢華產業有道德？可永續嗎？ Is the luxury industry sustainable and ethical?
作者:	雷安琪 Grimault, Angélique
贡献者:	林月雲 Lin, Yeh-Yun 雷安琪 Angélique Grimault
关键词:	商業消費者道德奢侈品永續 Business Consumer Ethics Luxury Sustainability
日期:	2023
上传时间:	2023-06-02 11:45:51 (UTC+8)
摘要:	From the ancient to the present times, the field of luxury evolved as well as its definition and perception in the eyes of its consumers. Luxury goods differentiate by their scarcity, expensiveness, preciousness, and quality. Those goods provide a feeling of superiority, and a desire created by their inaccessibility. There is room for wondering if the luxury industry could be sustainable and ethical all while providing such goods. This study interviewed four employees, working in the luxury sector. They shared some difficulties their companies encountered regarding sustainable and ethical commitments. Indeed, those topics are not a priority for their customers, although they noticed a real improvement from luxury brands in their pro-environment communication and actions conducted. Luxury industry, unlike other industries, is not affected by the economic crisis and is one of the top industries in terms of profit. One may confront profit and ethics when they are not necessarily apart from each other. The study revealed that business requires trust and integrity, which are ethical values. Maximizing profit also fuels economic growth, which promotes prosperity and can lift people out of poverty. It is therefore necessary to accept that no business can be purely ethical, but it can still participate in actions with positive impacts. At the end of the day, the limits one may set for ethics are a matter of personal view.
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What luxury stocks say about the new cold war. The Economist. Van She, K. (2021). La communication éthique des marques de mode de luxe (ITW). Medium. Veblen, T.B. (1899). The Theory of the Leisure Class. An Economic Study of Institutions. London: Macmillan Publishers. Voltaire. (1818). Œuvres complètes de Voltaire. Politique et législation – Tome I, Commerce et luxe. Antoine-Augustin Renouard.
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933052
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111933052
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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