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Title:	傳統工業電腦企業邁向人工智慧產品發展與挑戰 -以宜鼎國際為例 The product development and challenges of traditional industrial computers enterprises with artificial intelligence technology: A case study of Innodisk Corporation
Authors:	吳志清 Wu, Chih-Ching
Contributors:	鄭至甫 Jeng, Jyh-Fu 吳志清 Wu, Chih-Ching
Keywords:	人工智慧工業電腦新商業模式 Artificial intelligence Industrial computers New business models
Date:	2023
Issue Date:	2023-06-02 11:36:15 (UTC+8)
Abstract:	近年來隨著人工智慧技術的快速發展，這些利用人工智慧技術開始發展各種產品與服務，並結合至各種產業應用，如自動化生產、自駕車、人臉辨識、語音辨識等相關應用，開始在原有的系統產品上加入人工智慧元素來符合各種不同的人工智慧的應用，在這趨勢之下，如何把握這人工智慧商機將原有產品、銷售、路通，重新檢視利用新的思維與商業模式來創造這波新趨勢的奇蹟。本研究宜鼎國際公司(Innodisk Corporation)以下簡稱為「宜鼎」，從原有工業電市場走向人工智慧市場，希望藉由商業模式金三角模型來分析，以人工智慧產業客戶為中心，重新尋找出對於新興產業的客戶價值主張，面對與以往截然不同的新客戶群如何尋到與客戶之間的共存共榮的價值，並能在新商業模式能夠協助宜鼎再創獲利新高。宜鼎過去的銷售產品以「硬體元件」為主要產品線，然而，面對以人工智慧產業以系統為主的產品，公司在產品研發設計上的思維已與原有的元件模式不同且複雜度亦不同，如何建立產品的獨特性有別於現有市場競爭對手，是否能提出依人工智慧技術來解決現有應用客戶上的痛點，亦或在原有通路商需要調整或新增服務項目，亦或在產品的銷售策略能夠滿足客戶上的需求，本研究將會一一找這些問題的解答。希望透過以理論基礎的架構之下，梳理出能夠結合與實務操作並實落在未來宜鼎營經策略上的方針。 In recent years, with the rapid development of artificial intelligence (AI) technology, various products and services utilizing AI have been developed and integrated into various industries, such as automated production, autonomous vehicles, facial recognition, speech recognition, and other related applications. Under this trend, companies are adding AI elements to their existing products and services to meet different AI applications. In this context, how to seize the AI business opportunities and re-examine the use of new thinking and business models to create a miracle in this new trend. This study focuses on Innodisk Corporation (hereafter referred to as "Innodisk"), a company that has transitioned from the industrial electronics market to the artificial intelligence (AI) market. Using the Business Model Canvas, this research aims to analyze the "golden triangle" model and identify the value propositions for emerging customers in the AI industry. Facing a significantly different customer base, the study seeks to identify strategies for achieving mutual benefits and value creation with these new clients, while leveraging the new business model to help Innodisk achieve higher profits. Innodisk has been selling hardware components as its main product line in the past. However, facing the system-oriented products in the AI industry, the company`s design thinking has changed from the original component model, and the complexity is also different. Therefore, the study aims to explore how to establish product uniqueness that is different from existing market competitors. The study also explores whether AI technology can solve pain points in existing application customers, whether adjustments or new service items are needed in existing distribution channels, and whether the sales strategy can meet customer needs. Through a theoretical framework, this study aims to provide practical guidelines for Innodisk future business strategies.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 109932080
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109932080
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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