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| Title: | 研發導向之新創骨科醫療器材公司經營策略分析
R&D-oriented business strategy analysis of a new orthopedic medical device company |
| Authors: | 趙叔威
Chao, Shu-Wei |
| Contributors: | 黃國峯
Huang, K.F
趙叔威
Chao, Shu-Wei |
| Keywords: | 骨科
生技醫療
醫療器材
經營策略
Business strategy
Orthopedics
Biotechnology and medical care,
Medical equipment |
| Date: | 2023 |
| Issue Date: | 2023-04-06 18:01:16 (UTC+8) |
| Abstract: | 本研究以B公司為案例，針對研發導向之新創骨科醫療器材公司之經營策略進行分析與探討。首先瞭解案例公司所處之市場環境，包括市場規模、市場需求、替代產品、同業競爭者等各面向進行資料蒐集及分析，並進一步瞭解案例公司之團隊、資金、技術、營運目標及經營策略，以分析案例公司其經營策略與其環境、條件、目標間之適配程度，並進一步提出結論及建議。最後參照外部專家之意見，進行最終修正與調整。
This study takes Company B as a case to analyze and discuss the business strategy of a new R&D-oriented orthopedic medical device company. Firstly, understand the market environment of the case company, including market size, market demand, alternative products, competitors in the same industry, etc. to collect and analyze data, and further understand the team, financials, technology, operating goals and business strategies of the case company, To analyze the degree of adaptation between the case company`s business strategy and its environment, conditions, and goals, and further come up with forward conclusions and suggestions. Finally, refer to the opinions of external experts to make final corrections and adjustments. |
| Reference: | 104人力銀行公司介紹. (2022). 擷取自 https://www.104.com.tw
Gracitelli GC, Moraes VY, Franciozi CES, Luzo MV, Belloti JC. (2022). 成人膝關節軟骨損傷的手術治療(微骨折手術、鑽孔、馬賽克鑲嵌術、異體軟骨移植)選擇. 擷取自 Cochrane: https://www.cochrane.org/zh-hant/CD010675/MUSKINJ_cheng-ren-xi-guan-jie-ruan-gu-sun-shang-de-shou-shu-zhi-liao-wei-gu-zhe-shou-shu-zuan-kong-ma-sai-ke
王大翊. (2022). 什麼是「PRP 增生療法」？. 擷取自 西園醫院: http://www.westgarden.com.tw/medicenter_gallery/%E4%BB%80%E9%BA%BC%E6%98%AFprp%EF%BC%9F/
林頌凱. (2022). 為何有人打玻尿酸打到最後換關節？名醫揭玻尿酸真正用途. 擷取自 udn元氣網: https://health.udn.com/health/story/122058/5985906?from=udn-search_ch1005
翁浚睿. (2022). 對於退化性膝關節炎非人工關節置換的手術治療. 擷取自 長庚醫訊: https://www.cgmh.org.tw/cgmn/category.asp?id_seq=2006007#.Y5nJP3ZBy3A
骨科產業鏈. (2022). 擷取自 ITREAD: https://www.itread01.com/flqhki.html
陳明哲. (1988). 動態競爭理論.
經濟部工業局. (2022). 生技產業白皮書.
膝蓋軟骨磨損只能置換人工關節嗎？手術、非手術治療方法比較！. (2022). 擷取自 三顧生醫: http://pro.metatech.com.tw/knowledge/knee-treatment
醫療器材產業概觀. (2022). 擷取自 財報狗: https://statementdog.com/taiex/18-medical-device-industry |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
110932069 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110932069 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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Files in This Item:
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Description |
Size | Format | |
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| 206901.pdf | | 2020Kb | Adobe PDF2 | 71 | View/Open |
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