Reference: | 中文文獻 Bella儂儂(2018年8月15日)。〈從老電影走出來的爵士女伶9m88!這5個穿搭公式,教妳怎麼穿出「復古摩登」〉。取自https://www.bella.tw/articles/trends/16791 E-ICP 東方消費者行銷資料庫(2021)。 ETtoday新聞雲(2020年1月22日)。〈9m88獻唱廣告神曲「後漏88」太抓耳!超Chill旋律掀翻唱潮〉。取自 https://www.ettoday.net/news/20200122/1630240.htm#ixzz750eD469z 〈Google Ads進階廣告活動〉(無日期)。取自 Google Ads 網頁 https://ads.google.com/intl/zh-TW_tw/home/campaigns/video-ads/ JUKSY(2020年10月1日)。〈金曲死亡之組最強黑馬!「最佳新人」9m88 魅力關鍵大解析:靠 3 招成為新一代時尚圈寵兒!〉。取自https://www.juksy.com/article/103786-金曲死亡之組最強黑馬!「最佳新人」9m88-魅力關鍵大解析:靠-3-招成為新一代時尚圈寵兒!?atl=2 文化內容策進院(2021)。《2020 年台灣文化內容消費趨勢調查計畫報告》。取自https://taicca.tw/article/6ed44bb4 三立新聞網(2021年5月30日)。〈Waterman攜手金曲新人「持修」 共譜多喝水新曲〉。取自https://www.setn.com/News.aspx?NewsID=945913 尹俊傑(2022年3月15日)。〈新不代表潮 Z世代重掀千禧時尚〉,《中央社》。取自https://www.cna.com.tw/topic/newsworld/160/202203150002.aspx 吹音樂(2019年4月2日)。〈當三星找上老王、9m88、ØZI拍廣告⋯⋯獨立樂人正陸續被大牌廣告商相中!〉。取自https://blow.streetvoice.com/44201/ 周雨萱(2021年8月31日)。〈社群行銷不只是業配,2大模式延續網紅變現力〉,《動腦雜誌》。取自https://www.bnext.com.tw/article/64746/major-models-kol-makeprofit 陳立儀(2020年5月13日)。〈【嘻哈音樂】三星打造音效實驗室,用音樂挑戰無限可能〉,《500輯》。取自https://500times.udn.com/wtimes/story/12669/4560225 陳羿郿(2020年4月1日)。〈2020台灣年度 12大創意廣告〉,《動腦雜誌》。取自https://www.brain.com.tw/news/articlecontent?ID=49775#mubNKz5i 陳建銘(2020年7月30日)。〈復古風吹向Z世代〉,《Cheers 快樂工作人》。取自 https://www.cheers.com.tw/article/article.action?id=5097443 陳慧玲(2018年7月18日)。〈老王樂隊得獎歌曲變身廣告歌 粉絲聽副歌嘴角上揚〉,《自由時報》。取自https://ent.ltn.com.tw/news/breakingnews/2491787 陳惠婷(2004)。《搖滾音樂演唱會之文化行銷分析—以「Say Yes to Taiwan」 演唱會為例》。政治大學廣播電視學研究所碩士論文。 黃志懋(2021年6月17日)。〈「金牌台啤」推出應援神曲獻給即將登上世界舞台的奧運選手們〉,《工商時報》。取自https://ctee.com.tw/industrynews/consumption/475979.html 黃虹妏(2019年8月29日)。〈品牌如何吸引 Z 世代?掌握年輕人喜好的 6 大策略〉,《行銷人》。取自https://www.marketersgo.com/marketing-trend/201908/mk3-z-generation/ 黃祈睿(2013)。《老品牌以及年輕代言人的個性適配性對於活化品牌的效果探討》。政治大學國際經營與貿易研究所碩士論文。 黃楸晴(2019年11月18日)。〈KOL代言費幾百萬,貴又不一定有效?試試下個行銷趨勢:KOC〉,《行銷人》。取自https://www.businessweekly.com.tw/management/blog/3000757 胡光夏(2001)。〈流行文化「名人」推薦廣告之研究—解析「電視廣告就是媒介內容」的類型與意義建構過程〉,《廣播與電視》,17:95-117。 莊芳(2011年12月)。〈台灣啤酒 百年老品牌的換腦大作戰〉,《今周刊》。取自https://www.businesstoday.com.tw/article/category/80730/post/201112010008/ 劉書廷(2019)。《探討品牌代言人及品牌年輕化對於消費者廣告態度、品牌態度及購買意願之影響》。政治大學傳播碩士學位學程碩士論文。 簡妙如(2013)。〈台灣獨立音樂的生產政治〉,《思想》,24:101-121。 羅建怡(2020年10月31日)。〈黑松新代言 茄子蛋「敢傻敢衝」MV首日破270萬點擊〉,《聯合新聞網》。取自https://udn.com/news/story/7270/4978068 英文文獻 Aaker, D. A. (1996). Measuring Brand Equity Across Products and Markets. California Management Review, 38(3). Aaker, D. A. (2009). Managing brand equity. Simon and Schuster. Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347-356. Abdi, I. M. (2012). Brand rejuvenation strategies and organization performance: A case study of New Kenya Cooperative Creameries Limited. [Unpublished master’s thesis]. University of Nairobi. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13010 Akbar, N., Zeb, A., & Ahmad, S. (2017). The Impact of Brand Rejuvenation on Consumer Purchase Intention: Brand Attitude as Mediator. Global Regional Review, 2(1), 197-210. Albarracín, D., Johnson, B. T., Zanna, M. P., & Kumkale, G. T. (2005). Attitudes: Introduction and scope. The handbook of attitudes, 2005, 3-19. Albert, N., Ambroise, L., & Valette-Florence, P. (2017). Consumer, Brand, Celebrity: Which Congruency Produces Effective Celebrity Endorsements? Journal of Business Research, 81, 96-106. Anderson, J. R., & Crawford, J. (1980). Cognitive psychology and its implications (p. 500). San Francisco: wh freeman. Anderson, N. H. (1981). Foundations of information integration theory. New York: Academic Press Arora, N., Prashar, S., Tata, S. V., & Parsad, C. (2021). Measuring Personality Congruency Effects on Consumer Brand Intentions in Celebrity-endorsed Brands. Journal of Consumer Marketing, 38(3), 251-261. Arsena, A., Silvera, D. H., & Pandelaere, M. (2014). Brand Trait Transference: When Celebrity Endorsers Acquire Brand Personality Traits. Journal of Business Research, 67(7), 1537-1543. Au-Yong-Oliveira, M., Cardoso, A. S., Goncalves, M., Tavares, A., & Branco, F. (2019). Strain Effect-A Case Study About the Power of Nano-Influencers. In 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-5). IEEE. Babu, V. (2006). Issues in brand rejuvenation strategies. https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=5555f95b88a964c67a2ec531af7b30474d8f71ff Baron, R., & Kenny, D. (1986). The Moderator-mediator Distınction in Social Psycholog-ical research: Conceptual, Strategic, and Statıstıcal Considerations. Journal of Personality and Social Psychology, 51, 6. Bartlett, F. C., & Bartlett, F. C. (1995). Remembering: a study in experimental and social psychology. Cambridge University Press. Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021). Understanding Influencer Marketing: The Role of Congruence between Influencers, Products and Consumers. Journal of Business Research, 132, 186-195. Biswas, D., Biswas, A., & Das, N. (2006). The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation. Journal of Advertising, 35(2), 17-31. Boush, D. M., & Loken, B. (1991). A Process-tracing Study of Brand Extension Evaluation. Journal of Marketing research, 28, 16–28. Bowlby, J. (1977). The Making and Breaking of Affectional Bonds: I. Aetiology and Psychopathology in the Light of Attachment Theory. The British journal of psychiatry, 130(3), 201-210. Boyd, T. C., & Shank, M. D. (2004). Athletes as Product Endorsers: The Effect of Gender and Product Relatedness. Sport Marketing Quarterly, 13(2). Brewer, W. F., & Nakamura, G. V. (1984). The nature and functions of schemas. Center for the Study of Reading Technical Report; No. 325. Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and Consequences of Opinion Leadership. Journal of Business Research, 117, 510-519. Chang, C.-C., Liang, C., Chou, P.-N., & Lin, G.-Y. (2017). Is Game-based Learning Better in Flow Experience and Various Types of Cognitive Load than Non-game-based Learning? Perspective from Multimedia and Media Richness. Computers in Human Behavior, 71, 218-227. Chapple, C., & Cownie, F. (2017). An Investigation into Viewers’ Trust in and Response towards Disclosed Paid-for Endorsements by YouTube Lifestyle Vloggers. Journal of Promotional Communications, 5(2). Chaudhuri, A. (2006). Emotion and reason in consumer behavior. Routledge. Chen, A. C. H., Chang, R. Y. H., Besherat, A., & Baack, D. W. (2013). Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation. Psychology & Marketing, 30(10), 850-860. Choi, S. M., & Rifon, N. J. (2012). It is a match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness. Psychology & Marketing, 29(9), 639-650. Cohen, J. B., & Basu, K. (1987). Alternative Models of Categorization: Toward a Contingent Processing Framework. Journal of Consumer Research, 13(4), 455-472. De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram Influencers: the Impact of Number of Followers and Product Divergence on Brand Attitude. International Journal of Advertising, 36(5), 798-828. Dimock, M. (2019). Defining generations: Where Millennials End and Generation Z Begins. Pew Research Center, 17(1), 1-7. Dolšak, N., Adolph, C., & Prakash, A. (2020). Policy Design and Public Support for Carbon Tax: Evidence from a 2018 US National Online Survey Experiment. Public Administration, 98(4), 905-921. Downs, P. E., & Haynes, J. B. (1984). Examining Retail Image Before and After a Repositioning Strategy. Journal of the Academy of Marketing Science, 12(4), 1-24. Fazio, R. H. (1986). How Do Attitudes Guide Behavior. Handbook of Motivation and Cognition: Foundations of Social Behavior, 1, 204-243. Festinger, L. (1957). A theory of cognitive dissonance (Vol. 2). Stanford University Press. Fishbein, M., & Ajzen, I. (1977). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Philosophy and Rhetoric, 10(2). Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the Social Media Influencers? A Study of Public Perceptions of Personality. Public Relations Review, 37(1), 90-92. Fiske, S. T. (1982). Schema-triggered affect: Applications to social perception. In Affect and cognition: 17th Annual Carnegie Mellon symposium on cognition (pp. 55-78). Hillsdale: Lawrence Erlbaum.
Fiske, S. T., & Neuberg, S. L. (1990). A continuum of impression formation, from category-based to individuating processes: Influences of information and motivation on attention and interpretation. In Advances in experimental social psychology (Vol. 23, pp. 1-74). Academic Press. Fiske, S.T. and Pavelchak, M.A. (1986). Category-based versus piecemeal-based affective responses: Developments in schema-triggered Affect. in Sorrentino, R.W. and Higgines, E.T. (Eds), Handbook of motivation and cognition: Foundations of social behavior (pp. 464-73). New York, NY: Guilford Press. Fiske, S. T., & Taylor, S. E. (1991). Social cognition. Mcgraw-Hill Book Company. Goodrich, K., Schiller, S. Z., & Galletta, D. (2015). Consumer Reactions to Intrusiveness of Online-video Advertisements: Do Length, Informativeness, and Humor Help (or Hinder) Marketing Outcomes? Journal of Advertising Research, 55(1), 37-50. Gross, J., & Wangenheim, F. V. (2018). The Big Four of Influencer Marketing. A Typology of Influencers. Marketing Review St. Gallen, 2, 30-38. Guterbock, T. M. (2010). Survey Experiments: Past, Present, Future. Annual Conference Harvard Program in Survey Research. http://projects.iq.harvard.edu/files/psr/files/Guterbock.pdf Hsu, C. and McDonald, D. (2002). An Examination on Multiple Celebrity Endorsers in Advertising. Journal of Product & Brand Management, 11(1), 19-29. Huaman-Ramirez, R., Maaninou, N., Merunka, D., & Cova, V. (2020). How Do Consumers Perceive Old Brands? Measurement and Consequences of Brand Oldness Associations. European Business Review, 33(4), 566-596. Huber, F., Meyer, F., Vogel, J., Weihrauch, A., & Hamprecht, J. (2013). Endorser Age and Stereotypes: Consequences on brand age. Journal of Business Research, 66(2), 207-215. Hulin, C., Netemeyer, R., and Cudeck, R. (2001). Can a Reliability Coefficient Be Too High? Journal of Consumer Psychology, 10(1), 55-58. Hung, K. (2000). Narrative Music in Congruent and Incongruent TV Advertising. Journal of Advertising, 29(1), 25-34. Hung, K., Chan, K. W., & Caleb, H. T. (2011). Assessing Celebrity Endorsement Effects in China: A Consumer-celebrity Relational Approach. Journal of Advertising Research, 51(4), 608-623.
Hwang, A. H. C., Oh, J., & Scheinbaum, A. C. (2020). Interactive Music for Multisensory E‐commerce: The Moderating Role of Online Consumer Involvement in Experiential Value, Cognitive Value, and Purchase Intention. Psychology & Marketing, 37(8), 1031-1056. Isyanto, P., Sapitri, R. G., & Sinaga, O. (2020). Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure. Systematic Reviews in Pharmacy, 11(1), 601-605. Jha, A. K. (2020). Understanding Generation Alpha. Jin, & Venus, S. (2018). “Celebrity 2.0 and beyond!” Effects of Facebook Profile Sources on Social Networking Advertising. Computers in Human Behavior, 79, 154-168. Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and Social Media Influencer Marketing. Marketing Intelligence & Planning, 37(5), 567-579. Kahle, L. R., & Homer, P. M. (1985). Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective. Journal of Consumer Research, 11(4), 954-961. Kamins, M. A. (1990). An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May be Only Skin Deep. Journal of advertising, 19(1), 4-13. Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-based Brand Equity. Journal of Marketing, 57(1), 1-22. Keller, K. L. (2003). Brand Synthesis: The Multidimensionality of Brand Knowledge. Journal of Consumer Research, 29(4), 595-600. Khamis, S., Ang, L., & Welling, R. (2017). Self-branding,‘Micro-celebrity’and the Rise of Social Media Influencers. Celebrity Studies, 8(2), 191-208. Kim, M. H., Jeon, H. M., & Kim, D. Y. (2019). Newtro Trend. Marketing, 53(2), 57-65 Kim, M., & Kim, J. (2020). How does a Celebrity Make Fans Happy? Interaction between Celebrities and Fans in the Social Media Context. Computers in Human Behavior, 111, 106419. Kolbl, Z., Konecnik Ruzzier, M., & Kolar, T. (2015). Brand Revitalization: Don’t Let Your Brands Turn into Sleepyheads. Central European Business Review, 4(2), 5-11.
Lazăr, L., & Nistoreanu, B. G. (2019). Consumers’ Perception on Celebrity Endorsement According to Their Age. New Trends in Sustainable Business and Consumption, 618. Lee, E., & Kim, Y. (2021). Development of Mass Customization Tech-pocket Smart Fashion Using Computer Embroidery Machine: Website Development Reflecting the Characteristics of Generation MZ. Design Research, 34(3), 41-59. Lee, Y. H., & Mason, C. (1999). Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor. Journal of Consumer Research, 26(2), 156-169. LEOVARIDIS, C., IONIȚĂ, M. C., & POPESCU, G. (2020). Vintage-One Fahion, Two Generations. Purchasing and Consumption Behavior of Baby Boomers an Z Generations. STRATEGICA, 312. Liebrenz-Himes, M., Shamma, H., & Dyer, R. F. (2007). Heritage Brands—Treasured Inheritance or ‘Over the Hill’. Proceedings of the Conference on Historical Analysis and Research in Marketing, 13, 140-145. Li, B., & Yin, S. (2021). How Perceived Control Affects Advertising Avoidance Intention in a Skippable Advertising Context: a Moderated Mediation Model. Chinese Journal of Communication, 14(2), 157-175. Liu, X., Hu, M. Y., & Grimm, P. E. (2010). Affect Transfer in Brand Extensions: The Role of Expectancy and Relevancy. Journal of Product & Brand Management, 19(5), 317-326. MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23(2), 130-143. Madhavan, M., & Kaliyaperumal, C. (2015). Consumer Buying Behavior-An Overview of Theory and Models. St. Theresa Journal of Humanities and Social Sciences, 1(1), 74-112. Malodia, S., Singh, P., Goyal, V., & Sengupta, A. (2017). Measuring the Impact of Brand-celebrity Personality Congruence on Purchase Intention. Journal of Marketing Communications, 23(5), 493-512. Marreiros, H., Tonin, M., Vlassopoulos, M., & Schraefel, M. (2017). “Now that You Mention it”: A Survey Experiment on Information, Inattention and Online Privacy. Journal of Economic Behavior & Organization, 140, 1-17. McBain, W. N., Fox, W., Kimura, S., Nakanishi, M., & Tirado, J. (1970). Quasi-Sensory Communication: An Investigation Using Semantic Matching and Accentuated Affect. Journal of Personality and Social Psychology, 14(4), 281. McCracken, G. (1989). Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research, 16(3), 310-321. McCrae, R. R., & Costa, P. T. (1987). Validation of the Five-factor Model of Personality Across Instruments and Observers. Journal of Personality and Social Psychology, 52(1), 81. McGuire, W.J. (1985). Attitudes and Attitude change. In: Lindzey, G., Aroson, E. (Eds.), Handbook of Social Psychology, 3rd ed. Random House, New York City. Mete, M. (2021). A Study on the Impact of Personality Traits on Attitudes towards Social Media Influencers. Multidisciplinary Business Review, 14(2). Meyers-Levy, J., & Tybout, A. M. (1989). Schema congruity as a basis for product evaluation. Journal of consumer research, 16(1), 39-54. Mitchell, A. A., & Olson, J. C. (1981). Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Journal of Marketing Research, 18(3), 318-332. Müller, B., Kocher, B., & Crettaz, A. (2013). The Effects of Visual Rejuvenation through Brand Logos. Journal of Business Research, 66(1), 82-88. Mutz, D. C. (2011). Population-based survey experiments. In Population-based survey experiments. Princeton University Press. Muzellec, L., & Lambkin, M. (2006). Corporate rebranding: Destroying, Transferring or creating brand equity?. European journal of marketing, 40(7/8), 803-824. Nunnally, J., & Bernstein, I. J. (1994). Psychometric theory (3rd Ed.). New York: Mc-Graw-Hill. Osgood, C. E., & Tannenbaum, P. H. (1955). The principle of congruity in the prediction of attitude change. Psychological Review, 62(1), 42. Pradhan, D., Duraipandian, I., & Sethi, D. (2016). Celebrity Endorsement: How Celebrity–brand–user Personality Congruence Affects Brand Attitude and Purchase Intention. Journal of Marketing Communications, 22(5), 456-473. Pradhan, D., Kapoor, V., & Moharana, T. R. (2017). One Step Deeper: Gender and Congruity in Celebrity Endorsement. Marketing Intelligence & Planning, 35(6), 774-788. Qian, J., & Park, J.-S. (2021). Influencer-brand Fit and Brand Dilution in China’s Luxury Market: the Moderating Role of Self-concept Clarity. Journal of Brand Management, 28(2), 199-220. Raja, M. W., Anand, S., & Allan, D. (2020). How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers. Journal of international consumer marketing, 32(5), 383-399. Raykov, T. (1997). Scale reliability, Cronbach`s coefficient alpha, and violations of essential tau-equivalence with fixed congeneric components. Multivariate behavioral research, 32(4), 329-353. Rentfrow, P. J., & Gosling, S. D. (2003). The Do Re Mi`s of Everyday Life: the Structure and Personality Correlates of Music Preferences. Journal of Personality and Social Psychology, 84(6), 1236. Richardson, A. (1969). Mental imagery. London: Routledge & Kegan Paul. Roy, S., & Sarkar, S. (2015). To Brand or to Rebrand: Investigating the Effects of Rebranding on Brand Equity and Consumer Attitudes. Journal of Brand Management, 22(4), 340-360. Saldanha, N., Mulye, R., & Rahman, K. (2018). Who is the Attached Endorser? An Examination of the Attachment-endorsement Spectrum. Journal of Retailing and Consumer Services, 43, 242-250. Saldanha, N., Mulye, R., & Rahman, K. (2020). A Strategic View of Celebrity Endorsements through the Attachment Lens. Journal of Strategic Marketing, 28(5), 434-454. Salvucci, S., Walter, E., Conley, V., Fink, S., & Saba, M. (1997). Measurement error studies (NCES 97464). Washington, DC: National Center for Education Statistics, Educational Resources Information Center. Sami, A.‐S. (2006). Business and management. Journal of Accounting, 13, 69–84. Saputra, D. I. S., & Setyawan, I. (2021). Virtual YouTuber (VTuber) Sebagai Konten Media Pembelajaran Online. Prosiding SISFOTEK, 5(1), 14-20. Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer Endorsements in Advertising: the Role of Identification, Credibility, and Product-Endorser Fit. International Journal of Advertising, 39(2), 258-281. Silvera, D. H., & Austad, B. (2004). Factors Predicting the Effectiveness of Celebrity Endorsement Advertisements. European Journal of marketing, 38(11/12), 1509-1526. Sirgy, M. J. (1982). Self-concept in Consumer Behavior: A Critical Review. Journal of Consumer Research, 9(3), 287-300. Smith, J. W. & Churman, A. (1997). Generational Marketing. Marketing Management, 4, 87-91 + 369-371. Soneji, D., Riedel, A., & Martin, B. (2015). How Gordon Ramsay Appeals to Consumers: Effects of Self-concept Clarity and Celebrity Meaning on Celebrity Endorsements. Journal of Strategic Marketing, 23(5), 457-468. Spears, N., & Singh, S. N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66. Taillon, B. J., Mueller, S. M., Kowalczyk, C. M., & Jones, D. N. (2020). Understanding the Relationships between Social Media Influencers and their Followers: the Moderating Role of Closeness. Journal of Product & Brand Management, 29(6), 767-782. Tan, T.M., Salo, J., Juntunen, J. and Kumar, A. (2019). The Role of Temporal Focus and Self-congruence on Consumer Preference and Willingness to Pay: a New Scrutiny in Branding Strategy. European Journal of Marketing, 53(1), 37-62. Taylor, S. E., & Crocker, J. (1981). Schematic bases of social information processing. In Social cognition (pp. 89-134). Routledge. Thomas, N. J. T. (2005). Mental imagery, philosophical issues about. In L. Nadel (Ed.), Encyclopedia of Cognitive Science, Volume 2, (pp. 1147-1153). Nature Publishing Group. Thomson, M. (2006). Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities. Journal of Marketing, 70(3), 104-119. Thomas, V. L., & Fowler, K. (2016). Examining the Impact of Brand Transgressions on Consumers` Perceptions of Celebrity Endorsers. Journal of Advertising, 45(4), 377-390. Till, B. D. (1998). Using Celebrity Endorsers Effectively: Lessons from Associative Learning. Journal of Product & Brand Management, 7(5), 400-409. Till, B. D., & Busler, M. (2000). The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs. Journal of Advertising, 29(3), 1-13. Udo, M. I., & Stella, C. (2015). A Theoretical Reflection of Celebrity Endorsement in Nigeria. International Journal of Business and Economic Development (IJBED), 3(2). Uhm, J.-P., Lee, H.-W., Han, J.-W., & Kim, D.-K. (2021). Effect of Background Music and Hierarchy-of-effects in Watching Women`s Running Shoes Advertisements. International Journal of Sports Marketing and Sponsorship, 23(1), 41-58. Uleman, J. S., Newman, L. S., & Moskowitz, G. B. (1996). People as Flexible Interpreters: Evidence and Issues from Spontaneous Trait Inference. In Advances in Experimental Social Psychology, 28, 211-279. Academic Press. Vaerenbergh, Y. V., Sompel, D. V. d., Loock, N. V., & Vermeir, I. (2011). The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter? Advances in Advertising Research (Vol. 2, pp. 21-33). Springer. Van den Nieuwboer, M., Van De Burgwal, L., & Claassen, E. (2016). A Quantitative Key-opinion-leader Analysis of Innovation Barriers in Probiotic Research and Development: Valorisation and Improving the Tech Transfer Cycle. PharmaNutrition, 4(1), 9-18. Vigolo, V., & Ugolini, M. M. (2016). Does this Fit My Style? The Role of Self-congruity in Young Women’s Repurchase Intention for Intimate Apparel. Journal of Fashion Marketing and Management: An International Journal, 20(4), 417-434. Vigolo, V. and Ugolini, M.M. (2016). Does this fit my style? The role of self-congruity in young women’s repurchase intention for intimate apparel. Journal of Fashion Marketing and Management, 20(4), 417-434. Zhu, X., Teng, L., Foti, L., & Yuan, Y. (2019). Using Self-congruence Theory to Explain the Interaction Effects of Brand Type and Celebrity Type on Consumer Attitude Formation. Journal of Business Research, 103, 301-309. |