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    题名: 台灣消費者對永續時尚購買決策之分析
    Analysis of Taiwanese Consumers` Purchase Decisions on Sustainable Fashion
    作者: 蔡郁淳
    Tsai, Yu-Chun
    贡献者: 朴星俊
    Park, Steven
    蔡郁淳
    Tsai, Yu-Chun
    关键词: 可持續時尚
    台灣消費者
    消費者的購買決定
    Sustainable fashion
    Taiwanese consumers
    Consumers’ purchase decisions
    日期: 2023
    上传时间: 2023-03-09 18:28:15 (UTC+8)
    摘要: The advancement of sustainable development is a crucial priority in modern society. The significant expansion of the fashion industry, driven by the development of fast fashion, has brought about serious environmental impacts, including pollution during the manufacturing process and increased waste in landfills at the end of a product life cycle, thereby slowing progress towards a sustainable future. In Europe, there are many active sustainable fashion brands offering eco-friendly product choices and encouraging customers to participate on this movement together. In 2022, my group research project results showed that, due to current technology and business models, sustainable clothing is often more expensive than fast-fashion clothing, revealing that purchase decisions are influenced by price factor. Therefore, the purpose of this thesis is to analyze the purchase decisions of Taiwanese consumers towards sustainable fashion brands, and the willingness to pay extra expenses for sustainable clothing. The research method is a qualitative approach by conducting focus groups, and analyzing the collected data. The findings indicate that while Taiwanese consumers value sustainability, the concept of sustainable fashion is new to them, in addition, they have limited understanding of the negative environmental and social impacts of the apparel industry, which in turn affects their purchasing decisions.
    參考文獻: Climate Change Impacts. (2021, August 13). National Oceanic and Atmospheric Administration. https://www.noaa.gov/education/resource-collections/climate/climate-change-impacts
    Causes and Effects of Climate Change. (2022, December). United Nations. https://www.un.org/en/climatechange/science/causes-effects-climate-change
    Global fashion agenda, & Mckinsey & company. (2022, December). Fashion on Climate. Fashion on Climate. http://www2.globalfashionagenda.com/initiatives/fashion-on-climate/#/
    Quantis. (2018). MEASURING FASHION. MEASURING FASHION. https://quantis.com/wp-content/uploads/2019/11/measuringfashion_globalimpactstudy_quantis_2018.pdf
    United nations environment programme. (2020). Sustainability and Circularity in the Textile Value Chain. https://www.oneplanetnetwork.org/sites/default/files/unep_sustainability_and_circularity_textile_value_chain_1.pdf
    Ellen MacArthur foundation. (2021). CIRCULAR BUSINESS MODELS. https://ellenmacarthurfoundation.org/fashion-business-models/overview
    行政院環境保護署. (2021). 中華民國環境保護統計年報. https://www.epa.gov.tw/DisplayFile.aspx?FileID=C7159F27C28FAD2A&P=b66d03f6-bcd8-4f23-a379-6c739cb28fe5
    經濟部統計處. (2022). 批發、零售及餐飲業統計調查. https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspx
    Thredup. (2021). 2021 Resale Report. https://www.thredup.com/resale/2021/#size-and-impact
    Braun, Virginia & Clarke, Victoria. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology. 3. 77-101. 10.1191/1478088706qp063oa.
    Drisko, J. W., & Maschi, T. (2015). Content Analysis. New York : Oxford University Press.
    Lehmann, M., Arici, G., Boger, S., Martinez-pardo, C., Krueger, F., Schneider, M., Carrière-pradal, B., & Schou, D. (2021). PULSE OF THE FASHION INDUSTRY. Global Fashion Agenda, Boston Consulting Group, and Sustainable Apparel Coalition. https://media-publications.bcg.com/france/Pulse-of-the-Fashion-Industry2019.pdf
    Johnston, A. (2012). The First Steps towards Considerate Design Incorporating Cradle To Cradle Principles. https://innovatingsustainablefashion.files.wordpress.com/2012/07/cradle-to-cradle_copenhagen_final_small.pdf
    Bick, R., Halsey, E. & Ekenga, C.C. The global environmental injustice of fast fashion. Environ Health 17, 92 (2018). https://doi.org/10.1186/s12940-018-0433-7
    Khandual, A., & Pradhan, S. (2019). Fashion Brands and Consumers Approach Towards Sustainable Fashion. Fast Fashion, Fashion Brands and Sustainable Consumption. https://doi.org/https://doi.org/10.1007/978-981-13-1268-7
    Picupi挑品. (2018, February 2). 台灣永續時尚消費者調查報告. Picupi 挑品. https://www.picupipress.com/single-post/%E5%8F%B0%E7%81%A3%E6%B0%B8%E7%BA%8C%E6%99%82%E5%B0%9A%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A
    KPMG. (2019). Sustainable Fashion A Survey on Global Perspectives. https://assets.kpmg/content/dam/kpmg/cn/pdf/en/2019/01/sustainable-fashion.pdf
    Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management, 20(4), 400-416. doi:https://doi.org/10.1108/JFMM-07-2015-0052
    Maheshwari, I. (2019, May 29). Focus Groups vs. one-on-one interviews (when and why). Medium. Retrieved January 20, 2023, from https://medium.com/uxarmy/focus-groups-vs-one-on-one-interviews-when-and-why-9ad38ee16ef5
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933007
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0109933007
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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