 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 113318/144297 (79%)
Visitors : 51036329
Online Users : 921
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/143750
|
| Title: | 潛力產區葡萄酒之體驗行銷策略
The Experiential Marketing Strategy for the Potential Wine Regions |
| Authors: | 謝庭涵
Hsieh, Ting-Han |
| Contributors: | 周冠男
Chou, Robin K.
謝庭涵
Hsieh, Ting-Han |
| Keywords: | 潛力產區
體驗行銷
葡萄酒 |
| Date: | 2022 |
| Issue Date: | 2023-03-09 18:19:25 (UTC+8) |
| Reference: | 1. B. Joseph Pine II and James H. Gilmore(1998).” Welcome to the Experience Economy”. Harvard Business Review.
2. Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan(2017)。《創新的用途理論：掌握消費者選擇，創新不必碰運氣》。洪慧芳譯。臺北。天下雜誌。
3. Grand View Research(2020). Wine Market Size, Share & Trends Analysis Report By Product (Table Wine, Dessert Wine, Sparkling Wine), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2021 – 2028. Retrieved from https://www.grandviewresearch.com/industry-analysis/wine-market (Sep 1, 2022)
4. Porter, E. Michael(1980).”Competitive Strategy-Techniques for Analyzing Industries and Competitors”. The Free Press, NY.
5. Porter, E. Michael(1985).”Competitive Advantage : Creating & Sustaining Superior Performance”. The Free Press, NY.
6. Rob McMillan, EVP and Founder Silicon Valley Bank Wine Division(2022). State of the US Wine Industry 2022.
7. W. Chan Kim and Renée Maubogne(2021)。《藍海策略增訂版：再創無人競爭的全新市場》。黃秀媛，周曉琪譯。臺北。天下文化。
8. 汪志謙，朱海蓓著(2022)。《峰值體驗》。台北。天下雜誌。
9. 周中理，陳正(2007)。體驗行銷策略、顧客關係管理與行銷績效關係模式研究－台灣旅館業之驗證。行銷評論，2007年秋季第4卷，第3期，頁339-364
10. 張仕翰(2014)。體驗行銷與體驗價值對於主題式週邊商品之研究-以初音未來為例。台北市。臺灣師範大學圖書資訊學研究所圖書資訊學碩士學位論文。
11. 廖珮彣，林陽助(2015)。體驗行銷、體驗價值與顧客忠誠度關係之研究─以薰衣草森林為例。台北市。東吳大學企業管理學系。 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
109932085 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109932085 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 94 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
