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Title:	精密產品產業的市場創新機會－從策略聯盟的角度 The Market Innovation in the Precision Products Industry: The Strategic Alliance Perspective
Authors:	張秉鈞 Chang, Ping-Chun
Contributors:	羅明琇張秉鈞 Chang, Ping-Chun
Keywords:	連接器精密產品產業市場創新機會策略聯盟 Connector Precision Product Industry Market Innovation Opportunity Strategic Alliance
Date:	2023
Issue Date:	2023-03-09 18:16:25 (UTC+8)
Abstract:	全球連接器產業處於穩步上升期，有鑒於精密產品產業，如連接器的製造屬性為被動交易型態，意味著有需求才有供給。因此精密產品產業如何建構創新市場經濟，並持續不斷運用技術創新，打造創新市場模式，進而活絡精密產品產業，從其中技術創新推動精密產品產業升級，提升精密產品產業業務發展和產業競爭力，促進具創新機會的市場經濟表現，係為一重要的議題。本研究以連接器廠商H公司為例，主要討論精密產品產業如何運用相對應的策略來建構市場創新機會。透過對H公司策略聯盟運用的狀況，就整體產業而言，研究發現可依據產品的不同條件，利用互補性策略聯盟或是排除不確定目的的策略聯盟建立市場創新機會；就企業層級而言，則可運用綜效性策略聯盟或授權的方式建立市場創新機會。本研究最終建議，精密產品產業在新舊市場、新舊產品的轉換與佈局上，可依據微觀的市場本身需求，以及巨觀的全球市場趨勢來做適度的調整，以求產品與市場之間能夠建立有效的營利機制。 Global connector industry is growing steadily, and by affiliating within precision product industry, the manufacturing of connector is passive production. How to construct innovative market economies by using innovative techniques and business strategies hence is quite a critical lesson for precision product industry. Adopting a connector company H as the case, the study is to discuss how precision product industry utilizes relevant strategies to build its market innovation opportunities. Through the situations of H company in the adoption of strategic alliance, the study induced that within different conditions of product, companies in precision product industry can use complementary alliances or uncertainty reduction strategies alliances to create market innovation opportunities in industry layer whereas can use synergistic strategic alliances or authoring in enterprise level. The study recommends the distribution between novel and original markets or products in precision product industry can be established by the needs of the markets themselves and the tendencies of global market, to construct effective beneficial mechanism within products and markets.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 107932409
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107932409
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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