政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/143192

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/143192

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113324/144300 (79%)
Visitors : 51113011 Online Users : 912

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大典藏 > College of Commerce > MBA Program > Theses > Item 140.119/143192

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/143192

Title:	少子化下公私立幼兒園組織關鍵活動之研究 The Research of Organizational Critical Activities of Public and Private Kindergarten under the Lower Birth Rate
Authors:	莊承鈞 Chuang, Cheng-Jun
Contributors:	洪為璽季延平 Hung, Wei-Hsi Chi, Yen-Ping 莊承鈞 Chuang, Cheng-Jun
Keywords:	組織關鍵活動公私立幼兒園少子化準公共化 Quasi-public Organization Critical Activities Public and Private Preschools Sub-replacement Fertility
Date:	2022
Issue Date:	2023-02-01 14:07:44 (UTC+8)
Abstract:	幼兒教育為一個國家的基礎，關乎到往後人才數十年的培育，在少子化時代下，幼兒園受到相當大的衝擊，不管是幼兒整體數量減少亦或是政策下的實施，對於幼教生態皆會產生影響，為了探究在現今幼教的經營重點，以及預期產業的未來方向，本研究採用多重個案研究法，以訪談法進行資料蒐集，個案選取二間公立幼兒園和一間私立幼兒園作為研究對象，以組織關鍵活動（OCAs）探討當今幼教應該優先把資源投入到那些項目，使園方持續性取得成功。本研究發現幼兒園的組織關鍵活動，依照活動目的可被歸納為「顧客服務」、「教學管理」、「外部經營」三大活動類別，在活動類別的架構下，分析個案之間的差異，以公私立幼兒園比較，私立幼兒園較為重視「外部經營」，公立幼兒園則是專注於「顧客服務」。本研究進一步比較城鄉之間的公幼，都市地區「教學活動」排序靠前，鄉村地區則是以「家長經營」為優先。最後，近期政策對於公私立幼兒園的影響，研究發現私立幼兒園加入準公共之後，「家長經營」、「教學活動」的活動優先序上升；反之公幼受到環境面的衝擊時，城鄉之間產生不同應對方式，都市公幼提升「品牌形象」的排序，鄉村公幼增加「教學活動」的權重。本研究針對不同環境下幼兒園之OCAs進行研究，期望對於幼教業者，在環境變遷下指引發展方向與更有效率的資源運用，以降低經營風險。 Early Childhood Education (ECE) is the foundation of a nation and is related to the development of human resources for decades to come. In the era of sub-replacement fertility, kindergartens have suffered a significant impact. Whether it is the drop in the number of children or implementing the policy, the ecosystem of ECE will be affected. To explore the management concerns of ECE today and its expected future direction, this study adopted the multiple case research. Two public and one private preschools were selected for the study, and data were collected by interview method. Using Organization Critical Activities (OCAs), it explores which programs today`s ECEs should prioritize their resources to achieve sustainable success. The results show that the OCAs of preschools can be grouped into three major categories: "customer service", "teaching management", and "external management" according to the purpose of the activities. The study analyzes the differences between cases under the framework of activity categories. Private preschools concentrate more on "external management" while public ones focus on "customer service". This study further compares public preschools in urban and rural areas. "Teaching activities" are ranked first in urban areas, while "parent management" is given priority in rural areas. Recent policies have also affected public and private preschools. The study found that the preference for "parent management" and "teaching activities" increased after private preschools become quasi-public ones. When public preschools are affected by the environment, the schools have different ways of coping between urban and rural areas. Public preschools in the urban area have increased the ranking of "brand image", while those in the rural area have increased the weighting of "teaching and learning activities". This study examines the OCAs of preschools in different environments, hoping to offer the direction of development and more efficient use of resources for early childhood educators to reduce operational risks in the changing environment.
Reference:	網站資料 IBABY-愛寶貝（2021年9月2日）。公幼、私幼、準公共、非營利幼兒園大不同！幼兒園種類介紹分析。IBABY-愛寶貝。https://ibabytaiwan.com/kindergarten-types#%E5%85%B6%E4%BB%96%E7%9B%B8%E9%97%9C%E6%96%87%E7%AB%A0%E3%80%82。王宏哲（2019年9月5日）。幼兒園教育，是影響孩子一生的關鍵。天才領袖感覺統合兒童發展中心。https://today.line.me/tw/v2/article/zBNywK。幼兒教育及照顧法（2022年6月29日）。全國法規資料庫。https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=H0070031。幼稚園（2022年10月22日）。維基百科。2023年1月7日https://zh.wikipedia.org/wiki/%E5%B9%BC%E7%A8%9A%E5%9C%92。教育部、衛生福利部、勞動部、內政部、國防部、財政部、經濟部、科技部、交通部、行政院人事行政總處、國家發展委員會（2021年8月）。我國少子女化對策計畫（107年至113年）。教育部全球資訊網。https://www.edu.tw/News_Content.aspx?n=D33B55D537402BAA&s=1F066099DDDA393B。國家發展委員會人口推估查詢系統。出生率及死亡率趨勢。國家發展委員會人口推估查詢系統。2023年1月7日擷取自https://pop-proj.ndc.gov.tw/chart.aspx?c=1&uid=61&pid=60。教育部（2022年3月4日）。教育部推動及補助地方政府與私立教保服務機構合作提供準公共教保服務作業要點。教育部主管法規查詢系統。https://edu.law.moe.gov.tw/LawContent.aspx?id=GL001795。教育部國民及學前教育署。準公共化基本資料查詢。全國教保資訊網。2023年1月7日擷取自https://ap.ece.moe.edu.tw/webecems/pubSearch.aspx。教育部統計處（2022年12月30日）。教育統計進階查詢。2023年1月7日擷取自https://depart.moe.edu.tw/ED4500/。黃敦晴（2021年3月16日）。親子天下OECD調查：五歲之前的影響，超過你的想像。天下雜誌教育基金會。https://reading.cw.com.tw/trend-article/184。新聞傳播處（2022年8月22日）。增設公共化幼兒園3,000班，提前2年達標蘇揆：持續「加補助、增名額、減負擔」打造願生、樂養友善環境。行政院。https://www.ey.gov.tw/Page/9277F759E41CCD91/3d86071a-77c2-4c76-a4db-b40a92899555。中文文獻王文科、王智弘（2010）。教育研究法（第十九版）。五南圖書出版股份有限公司。王玉華、顏家棟、方瑋（2020）。幼兒園創新經營管理之研究。JMPI管理專業與創新學報，1(1)，45-55。王馨儀（2012）。新北市公私立幼稚園經營策略之研究[未出版碩士論文]。淡江大學教育政策與領導研究所碩士班。何金針、唐璽惠（2006）。少子化趨勢對幼稚園經營之衝擊及因應策略。學校行政，(43)，242-252。何鑫毅（2004）。以顧客關係管理探討連鎖幼兒教育關鍵成功因素[未出版碩士論文]。長榮大學經營管理研究所。李家汶（2014）。建構組織關鍵活動與資訊科技使用模式之理想廓形：以連鎖餐飲業為例[未出版碩士論文]。國立中正大學資訊管理研究所。李智揚（2019）。大學網站類型與分析：組織關鍵活動之觀點[未出版碩士論文]。國立政治大學企業管理研究所（MBA學位學程）。林余福（2007）。幼教事業關鍵成功因素之研究[未出版碩士論文]。國立臺北科技大學商業自動化與管理研究所。林佩蓉（2003）。從宏觀角度談幼兒要學甚麼、幼兒園要教甚麼？。回饋，69，34-38。林鴻璋（2003）。台商投資大陸幼兒園經營策略之個案研究[未出版碩士論文]。朝陽科技大學幼兒保育系碩士班。胡幼慧（1996）。質性研究：理論、方法及本土女性研究實例（初版）。巨流圖書股份有限公司。張凱程（2019）。淺談新政策下公立幼兒園之行銷策略。臺灣教育評論月刊。276-280。張義雄、莊清寶（2020）。臺灣公共化幼兒園及準公共幼兒園之推動與檢討。教育政策論壇，23(4)，33-64。莊世潔（2005）。私立托兒所經營關鍵成功因素之個案研究[未出版碩士論文]。臺中師範學院幼兒教育學系碩士班。許文琇（2009）。組織關鍵活動與組織策略類型之關聯研究：以高科技產業為例[未出版碩士論文]。國立中正大學資訊管理所。許英峰（2020）。私立幼兒園經營關鍵成功因素及策略之研究[未出版碩士論文]。南臺科技大學應用英語系。郭茂己（2005）。幼兒教育事業關鍵成功因素分析－以大村鄉為例[未出版碩士論文]。大葉大學事業經營研究所碩士在職專班。陳俐嫣（2017）。經營持續性的商業模式-以幼兒園經營管理為例[未出版碩士論文]。東吳大學企業管理學系。陳素滿（2005）。以鑽石理論建構幼教產業競爭策略之研究[未出版碩士論文]。臺中健康暨管理學院經營管理研究所。陳廣銘（2021）。重大疫情對新創公司組織關鍵活動之影響[未出版碩士論文]。國立政治大學企業管理研究所（MBA學位學程）。黃文彬（2009）。都市幼教空間之地理研究[未出版博士論文]。國立彰化師範大學地理學系。黃明玉（2012）。臺中地區幼兒園在少子化衝擊下行銷策略之研究[未出版碩士論文]。大葉大學管理學院碩士在職專班。葉郁菁（2018）。因應少子化世代的幼兒教保公共化政策論析。兒童照顧與教育，(8)，1-13。蔡秀雯（2013）。幼兒園經營模式與其白地策略關係之探討—以臺北市某幼托整合為個案[未出版碩士論文]。國立臺北教育大學教育經營與管理學系。蔡知年（2020）。臺灣私立幼兒園的現況與挑戰之探討。臺灣教育評論月刊。83-89。蔡培村（1996）。教師生涯與職級制度（初版）。麗文文化事業機構。戴兆庭（2017）。幼兒園成功經營模式之關鍵成功因素分析[未出版碩士論文]。開南大學商學院碩士在職專班。簡春安、鄒平儀（2004）。社會工作研究法（2004年修訂版）。巨流圖書股份有限公司。英文文獻 Aaker, D. A. (1984). Strategic Market Management Humanities. John Wiley & Sons Inc. Andreu, R., Ricart, J. E., & Valor, J. (1992). Information Systems Strategic Planning: A Source of Competitive Advantage. NCC Blackwell. Anthony, R. (1965). Planning and Control Systems: A Framework for Analysis, Harvard Grad. Graduate School of Business Administration, Harvard University. Chubb, J. E., & Moe, T. M. (1990). America’s public schools: choice is a panacea. The Brookings Review, 8(3), 4-12. Cooke, S. M., Davis, J. M., Blashki, G. A., & Best, A. F. (2010). Healthy children, healthy planet: The case for transformative sustainability education in schools and early childhood from an Australian perspective. International Public Health Journal, 2, 561-570. Cooper, D. R., & Schindler, P. S. (2006). Business Research Methods (9th Edition). McGraw-Hill. Gary, L. (1991). Marketing Education. Buckingham. Open University Press. Hamel, G., & Prahalad, C. K. (1990). Strategic intent. Mckinsey Quarterly, (1), 36-61. Hankiettipong, S. (2012). Analysis of Factors Affecting the Management of Private Kindergartens [Doctoral dissertation]. Chulalongkorn University. Herriott, R. E., & Firestone, W. A. (1983). Multisite qualitative policy research: Optimizing description and generalizability. Educational Researcher, 12(2), 14-19. Hitt, M. A., Clifford, P. G., Nixon, R. D., & Coyne, K. P. (Eds.). (1999). Dynamic Strategic Resources: Development, Diffusion and Integration. John Wiley & Sons Incorporated. Hung, W. H. F. (2006). Supporting Organizational Critical Activities from Web Sites: An Evaluation Methodology Development [Doctoral dissertation]. The University of Waikato. Hung, W. H., Lu, T. Y., Wu, M. F., & Lin, Y. C. (2018). Understanding the Organizational Critical Activities of Manufacturers in Case Studies [Conference presentation]. MATEC Web of Conferences (Vol. 185, p. 00022). https://doi.org/10.1051/matecconf/201818500022 Hung, W. H., McQueen, R. J., Yen, D. C., & Chau, P. Y. (2015). Measuring the alignment of websites and organizational critical activities. Technology Analysis & Strategic Management, 27(5), 550-568. Ifju, T., & Balta, C. L. (2004). Parents’ and local community’s involvement in early-age education programs in Kindergarten. Educaţia-Plus Journal Plus Education, 5, 235-243. Lincoln, Y. S., & Guba, E. G. (1994). RSVP: We are pleased to accept your invitation. Evaluation Practice, 15(2), 179-192. Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman Jr, H. J. (1978). Organizational strategy, structure, and process. Academy of Management Review, 3(3), 546-562. Miller, W. L., & Crabtree, B. F. (1992). Primary care research: A multimethod typology and qualitative road map. In B. Crabtree & W. Miller (Eds.), Doing Qualitative Research in Primary Care: Multiple Strategies (pp. 3-28). Sage Publications. Nurmilaakso, M. (2009). Preschool and primary school children as learners in 2030: Views of Finnish student teachers. Journal of Teacher Education for Sustainability, 11(1), 75. Odiorne, G. S. (1975). Management by objectives: Antidote to future shock. Journal of Nursing Administration, 5(2), 27-30. Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1988). SERVQUAL: A multiple-item scale for measuring customer perceptions of service quality. Journal of Retailing, 64 (1), 12-40. Patton, M. Q. (1980). Qualitative Evaluation Methods. Sage Publications. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. FreePress. Raffish, N. (1994). Activity-Based Costing–Part II. American Production & Inventory Control Society [Conference presentation]. In 1994 Conference Proceedings (pp. 631-633). Sawaddemongkol, P., Boonphak, K., & Pimsarn, N. (2017). Development of efficiency management system for private kindergarten schools in Samutprakan Province, Thailand. Creative Education, 8, 1099-1110. Selltiz, C., Wrightsman, L. S., & Cook, W. (1976). Research Methods in Social Relations Holt. Rinehart and Winston. Shortell, S. M., & Zajac, E. J. (1990). Perceptual and archival measures of Miles and Snow`s strategic types: A comprehensive assessment of reliability and validity. Academy of Management Journal, 33(4), 817-832. Simpson, J., & Weiner, E. (1989). Oxford English Dictionary. Oxford University Press Snow, C. C., & Hambrick, D. C. (1980). Measuring organizational strategies: Some theoretical and methodological problems. Academy of Management Review, 5(4), 527-538. Son, J. H., & Kim, M. H. (2001). Improving the performance of time-constrained workflow processing. Journal of Systems and Software, 58(3), 211-219. Svensson, G. (2002). Beyond global marketing and the globalization of marketing activities. Management Decision, 40(6), 574-583 Tan, F. B. (1994). Linking Information Technology to Business Strategy: An Empirical Study. Working paper, Auckland. The University of Auckland. Turney, P. B. B. (1994). Activity-based Management. In B. J. Brinker (eds.), Activity-Based Management (B2-1-B2-9). Warren, Gorham and Lamont. Vol`pert, A. I. (1950). An elementary proof of Jordan`s theorem. Uspekhi Matematicheskikh Nauk, 5(5), 168-172. Vygotsky, L. (1978). Interaction between learning and development. Readings on The Development of Children, 23(3), 34-41. Yin, R. K. (2009). Case Study Research: Design and Methods (4th ed.). Sage Publications. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1988). Communication and control processes in the delivery of service quality. Journal of Marketing, 52(2), 35-48.
Description:	碩士國立政治大學企業管理研究所(MBA學位學程) 108363096
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108363096
Data Type:	thesis
Appears in Collections:	[MBA Program] Theses

Files in This Item:

File	Description	Size	Format
309601.pdf		1729Kb	Adobe PDF2	0	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback