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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/143178

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/143178

Title:	婚宴市場消費者滿意度研究 : 以A公司為例 Research on Consumer Satisfaction in Wedding Banquet Market: Taking Company A as an Example
Authors:	陳英嬌 Chen, Ying-Chiao
Contributors:	羅明琇 Lo, Sonia MIng-Shiow 陳英嬌 Chen, Ying-Chiao
Keywords:	戶外婚禮婚禮服務婚禮元素婚宴消費行為
Date:	2022
Issue Date:	2023-02-01 14:01:37 (UTC+8)
Abstract:	台灣每年結婚人口十幾萬對，婚禮市場的產值達千億元以上，包括婚紗、喜餅、婚戒、婚禮記錄、婚宴、蜜月..等等；飯店、婚宴會館更是不斷地在場地上提升設備求新求變，婚宴會館如何在服務上提供符合新世代需求的婚禮規劃及包套服務，以迎合新人的需求。隨著結婚新世代的不斷興起、網路的發展快速，大大的影響新人的消費者的行為，婚禮已經不再只是一場飯局；本研究以個案A公司為對象，針對近兩年已舉辦過的新人，透過問券方式讓未來在行銷方面及服務藍圖的規劃上，可以更滿足消費者的需要，以提高下訂率。
Reference:	1. Gummesson, E. (1990). Service design. Total Quality Management, Vol. 2 No. 2, pp. 97-101. 2. Kingman-Brundage, J. (1991), “Technology, Design and Service Quality”, International Journal of Service Industry Management, Vol. 2 No. 3, pp. 47-59. 3. Shostack, G. L. (1982). How to design a service. European Journal of Marketing, 16(1), 49–63. 4. Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1990), Delivering Quality Service: Balancing Customer Perceptions and Expectations, Free Press, New York, NY.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 109932423
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109932423
Data Type:	thesis
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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