English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113303/144284 (79%)
Visitors : 50797147      Online Users : 679
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/143125


    Title: 蔦屋書店:穿越網路衝擊的實體新典範
    Authors: 梅國卿
    吳思華
    Contributors: 科管智財所
    Date: 2021-10
    Issue Date: 2023-01-31 16:32:17 (UTC+8)
    Abstract: 面對數位時代網路書店的巨大衝擊,全球實體書店紛紛倒閉或轉型,在日本由增田宗昭所創辦的CCC集團不僅逆勢操作擴大實體書店空間,還在東京代官山打造全球最美的20家書店之一,許多顧客專程前來體驗,並在日本的商業設施、圖書館、家電等領域持續創新,實踐文化基礎建設的企業使命。面對數位化衝擊,透過本個案可以了解蔦屋書店如何重新定位實體空間價值,找到新舊融合的經營模式,學習其如何運用生活提案提高顧客價值的經營模式。蔦屋書店透過資料庫行銷、達人店員等創新商業系統,形成日本書店市場的新典範。最後以蔦屋應如何評估台灣市場進入策略為決策情境,討論可能的策略作為。
    Relation: 政大商管個案中心, 編號: 10-AC-02
    Data Type: 個案
    Appears in Collections:[科技管理與智慧財產研究所] 個案

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2254View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback