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請使用永久網址來引用或連結此文件:
https://nccur.lib.nccu.edu.tw/handle/140.119/142904
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| 題名: | 商業企畫書 - 客製化泳裝品牌"By Sassou"
Business Plan - Tailor Made Swimwear Brand “By Sassou” |
| 作者: | 黎曼莉
Lefolle, Melissa |
| 貢獻者: | 吳文傑
Wu, Jack
黎曼莉
Melissa Lefolle |
| 關鍵詞: | 泳裝
法國
量身製作
Swimwear
French
Tailor-Made |
| 日期: | 2022 |
| 上傳時間: | 2023-01-05 15:21:45 (UTC+8) |
| 摘要: | By Sassou is a French Brand of Tailor-Made swimwear. Created as an amateur project in 2020 by Mélissa LEFOLLE and her business partner Marion CLABAULT. Together we decided to make our amateur project a professional one by developing this business plan.
By Sassou is a swimwear brand dedicated to the production and sale of tailor-made Swimwear for women of all age and Body type, that want to feel comfortable, and sensual while having a positive impact on the planet.
In this business plan you will find the presentation of our company goals, Business philosophy, and Competitive advantage. You will also find a description of our products and services. An Industry analysis describing the French swimwear market as well as the major players of the industry. The next parts are the Marketing and Operational Plans, that are based mostly on the results we had during the summers of 2020-2021.The responsibilities and skills of Mélissa LEFOLLE and Marion CLABAULT were described in the Management and organization part of the report. Finally, the Startup Expenses and Financial plan part of the report will show that is project is financially viable at a small scale. |
| 參考文獻: | Bluequest, ‘Approvisionnements Responsables Pour Les Marques Desirables’, Pret a Porter, 41.0 (2019), 1–11
‘Consumer Price Index’, Ycharts, 2022 <https://ycharts.com/indicators/france_consumer_price_index>
Cuc, Sunhilde, and Simona Tripa, ‘Redesign and Upcycling - A Solution for the Competitiveness of Small and Medium-Sized Enterprises in the Clothing Industry’, Industria Textila, 69.1 (2018), 31–36 <https://doi.org/10.35530/it.069.01.1417>
Deloitte Developpement Durable, ‘Mode Responsable : Le Guide Pour Agir’, Alliance Du Commerce, 2019
IFM, ‘LE MARCHÉ DE LA MODE EN EUROPE ET AUX ÉTATS-UNIS : VERS UNE CONSOMMATION RESPONSABLE ?’, 2019, 1–3 <https://www.bibliotheque-ifm.com/doc_num.php?explnum_id=139071>
IFM, and Kea, ‘Les Nouveaux Modèles Économiques de La Mode’, 2020
L’Essentiel, ‘Loi Relative À La Lutte Contre Le Gaspillage’, 2020
‘Maillot de Bain : Parts de Marché En Volume Des Dix Marques Leaders En France Parts de Marché En Volume Des Dix Leaders Du Marché Du Maillot de Bain En France En 2015’, Statistica, 2015 <https://fr.statista.com/statistiques/558962/maillot-bain-leaders-parts-marche-volume-france/>
Le Maire, Bruno, and Delphine Gény-Stephann, ‘Le Plan d’Action Pour La Croissance et La Transformation Des Entreprises En 10 Mesures’, 2018, 1–11 <https://www.economie.gouv.fr/loi-pacte-croissance-transformation-entreprises>
Persson, Daniel, and Emma Mählkvist, ‘Locating Outsourced and Offshored Production Based on Supply Chain Strategy: Findings from Swedish Fashion/Trend Apparel Companies’, June, 2014 <http://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=4696660&fileOId=4696663>
Radostina, A. Angelova, ‘The Circular Economy: A New Paradigm for the Textile and Clothing Industries’, 3008 (2020)
‘Régime Fiscal Du E-Commerce’, Legal Start, 2022 <https://www.legalstart.fr/fiches-pratiques/e-commerce/regime-fiscal-e-commerce/#:~:text=Le régime fiscal de l,fonction du type d’activité.>
Sherpa, ‘Guide de Référence Pour Les Plans de Vigilance’, 2017
‘Swimwear and Beachwear Global Market Trajectory & Analytics 2020-2027’, Research & Markets, 2020 <https://www.prnewswire.com/news-releases/swimwear-and-beachwear-global-market-trajectory--analytics-2020-2027-key-players-include-la-perla-quiksilver-speedo-and-oneill-301324225.html>
‘The Fashion Pact 2020’, 2020
UNFCCC, ‘Fashion Industry Charter for Climate Action’, 2018, 7 <https://unfccc.int/climate-action/sectoral-engagement/global-climate-action-in-fashion/fashion-industry-charter-for-climate-action>
Vigeo-eiris, ‘Les Entreprises Du Secteur de La Mode et La Responsabilité Sociétale Des Entreprises ( RSE ) : État Des Lieux , Risques et Opportunités’, 2017 |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933073 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0110933073 |
| 資料類型: | thesis |
| DOI: | 10.6814/NCCU202201748 |
| 顯示於類別: | [國際經營管理英語碩士學程IMBA] 學位論文
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