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    題名: 可彎折智能體溫計中國市場發展回顧及台灣市場進入分析
    The Retrospect of Bendable Smart Thermometer Development in China Market Entry Analysis in Taiwan Market
    作者: 林祐賢
    Lin, Yiu-Hsien
    貢獻者: 吳文傑
    Wu, Jack
    林祐賢
    Lin, Yiu-Hsien
    關鍵詞: 溫度計
    中國市場回顧
    台灣市場進入策略
    智慧穿戴式裝置
    生醫訊號測量
    Thermometer
    China market retrospect
    Taiwan market entry
    Smart hardware
    Medical signal measurement
    日期: 2022
    上傳時間: 2023-01-05 15:21:43 (UTC+8)
    摘要: 無
    This business plan is mainly written about my Kidoo bendable smart thermometer project I launched in Shenzhen back to 2016. I elaborated the project detail, product parameter, marketing strategy in this business plan from scratch. Besides, I also analyzed the market entry strategy and masterminded the path planning afterwards. The readers could follow my narratives and know better about the industry, business environment, and constraint.
    參考文獻:  中國母嬰市場消費研究報告。(2022, March 28)。艾瑞網。https://report.iresearch.cn/report/202203/3960.shtml
     發燒總監。https://www.raiing.com/product/ithermonitor
     奇度健康。 https://read01.com/zh-tw/EG47mk.html#.YnqQ1uhByUk
     谷月軒。(2016, October 1)。台灣新創奇度健康進攻中國母嬰市場！推出全球首款可彎曲的智慧體溫計。數位時代。 https://www.bnext.com.tw/article/41182/taiwanese-startup-kidoo-launched-the-world’s-first-flexible-thermometer
     Shahizan Hassan, Siti Zaleha Ahmad Nadzimb, Norshuhada Shiratuddinc. Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences 172 (2015) 262 – 269
     母嬰產業報告:防疫世代誕生。(2021, November 14)。威朋。 https://www.vpon.com/zh-hant/data-ecosystem/
     Graham, P. (2012, September). Startup = Growth. Paulgraham. http://www.paulgraham.com/growth.html
     WHAT IS SEED FUNDING? (2022, January 17). Ann Arbor SPARK. https://annarborusa.org/news/what-is-seed-fundin
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933012
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0109933012
    資料類型: thesis
    DOI: 10.6814/NCCU202201769
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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