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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/142903

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/142903

Title:	可彎折智能體溫計中國市場發展回顧及台灣市場進入分析 The Retrospect of Bendable Smart Thermometer Development in China Market Entry Analysis in Taiwan Market
Authors:	林祐賢 Lin, Yiu-Hsien
Contributors:	吳文傑 Wu, Jack 林祐賢 Lin, Yiu-Hsien
Keywords:	溫度計中國市場回顧台灣市場進入策略智慧穿戴式裝置生醫訊號測量 Thermometer China market retrospect Taiwan market entry Smart hardware Medical signal measurement
Date:	2022
Issue Date:	2023-01-05 15:21:43 (UTC+8)
Abstract:	無 This business plan is mainly written about my Kidoo bendable smart thermometer project I launched in Shenzhen back to 2016. I elaborated the project detail, product parameter, marketing strategy in this business plan from scratch. Besides, I also analyzed the market entry strategy and masterminded the path planning afterwards. The readers could follow my narratives and know better about the industry, business environment, and constraint.
Reference:	 中國母嬰市場消費研究報告。(2022, March 28)。艾瑞網。https://report.iresearch.cn/report/202203/3960.shtml  發燒總監。https://www.raiing.com/product/ithermonitor  奇度健康。 https://read01.com/zh-tw/EG47mk.html#.YnqQ1uhByUk  谷月軒。(2016, October 1)。台灣新創奇度健康進攻中國母嬰市場！推出全球首款可彎曲的智慧體溫計。數位時代。 https://www.bnext.com.tw/article/41182/taiwanese-startup-kidoo-launched-the-world’s-first-flexible-thermometer  Shahizan Hassan, Siti Zaleha Ahmad Nadzimb, Norshuhada Shiratuddinc. Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences 172 (2015) 262 – 269  母嬰產業報告:防疫世代誕生。(2021, November 14)。威朋。 https://www.vpon.com/zh-hant/data-ecosystem/  Graham, P. (2012, September). Startup = Growth. Paulgraham. http://www.paulgraham.com/growth.html  WHAT IS SEED FUNDING? (2022, January 17). Ann Arbor SPARK. https://annarborusa.org/news/what-is-seed-fundin
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933012
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109933012
Data Type:	thesis
DOI:	10.6814/NCCU202201769
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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