政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/142854
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51095874      Online Users : 873
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/142854


    Title: The Relationship of Market-oriented Culture, Internal-market orientation, Service Climate, and Customer-oriented Service Behavior: Cross-Cultural Study of F&B Industry in Taiwan, China and the United
    Authors: 翁玲華
    Weng, Ling-Hua
    Contributors: 企管博七
    Keywords: Internal market orientation;Service climate;Power distance;Market orientation;Mediated moderation
    Date: 2021-09
    Issue Date: 2022-12-27 10:45:49 (UTC+8)
    Abstract: This study explored the relationship of external market orientation, internal market orientation, service climate and employees’ market-orientated behavior in the Food & Beverage industries in Taiwan, China, and the United States. This is one of few studies that bring together the related market orientation constructs with international context. The result shows that employees’ market-oriented behaviors will be influenced positively by market-oriented culture, employee perceived service climate, as well as internal market orientation. This study identified the role of internal market orientation and service climate in forming employees’ market-oriented behavior. Drawing on data from a sample of 625 frontline employees working in catering services in Taiwan, China, and the US. The study also examined the moderating effects of power distance on cultural roots. Hofstede’s cultural element of power distance was tested and proven to moderate the above-mentioned relationships. Regional differences among the results were also discussed. This study uses second-order confirmatory factor analysis and structural equation modeling to test the relationships. The current study also tested measurement invariance to ensure the constructs that were measured were conceptually equivalent among the three cultural groups.
    Relation: Medicon Agriculture & Environmental Sciences, Vol.1, No.1, pp.2-25
    Data Type: article
    Appears in Collections:[Department of Business Administation] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2185View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback