政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/142667

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政大機構典藏 > 傳播學院 > 傳播學院傳播碩士學位學程 > 學位論文 > Item 140.119/142667

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题名:	以訊號理論和認知負荷理論，探討不同難易程度的貼文中，使用提示型Hashtag對讀者的認知負荷、注意力及記憶的影響 The Effect of Using Cued Hashtags in Posts of Different Levels of Difficulty on Readers’ Cognitive Load, Attention, and Memory
作者:	黃偉健 Wong, Wai-Kin
贡献者:	林日璇 Lin, Jih-Hsuan 黃偉健 Wong, Wai-Kin
关键词:	主題標籤訊號效果排版提示認知取徑媒體研究認知負荷理論
日期:	2022
上传时间:	2022-12-02 15:23:39 (UTC+8)
摘要:	在閱覽社群平台上的貼文時，研究者發現中文社群在使用Hashtag時，出現有別於Hashtag原始功能的使用方式，即不將Hashtag作為分類標籤使用，而是運用Hashtag在視覺上的突出性，將Hashtag化作螢光筆凸顯貼文中的重要內容。本研究根據訊號理論中的排版提示之定義，將這種主要目的為標示重點的Hashtag使用命名為「提示型Hashtag」，再以訊號效果和認知負荷理論為理論基礎，透過線上實驗法探討在不同難易度的Instagram社群貼文中，提示型Hashtag的使用對讀者的認知負荷、注意力及記憶效果的影響。本研究發現，提示型Hashtag的使用對讀者的認知負荷、注意力及記憶皆無顯著效果，亦無法調節貼文的難易度對讀者認知負荷的效果。對於讀者而言，關鍵並非貼文中有無提示型Hashtag，而是貼文內容的難易程度。難度高的貼文比難度低的貼文，會對讀者產生較高的認知負荷，導致認知過載而出現注意力下降的情形，並影響其對貼文重要內容的記憶程度。最後，本研究亦發現資訊提取的不同深度涉及的資訊處理歷程有所差異。注意力並無中介貼文的難易度、認知負荷及填答再認題的表現，然而卻中介了貼文的難易度、認知負荷及填空引導式回想題的表現。
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描述:	碩士國立政治大學傳播學院傳播碩士學位學程 108464013
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0108464013
数据类型:	thesis
DOI:	10.6814/NCCU202201681
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