| Reference: | 1.中文文獻：
1.百科知識關於品牌授權、品牌行銷策略定義。
2.Michael. E. Porter ”Strategy Management”，波特產業五力分析架構圖。新陸書局
3.于卓民、巫立宇、邱纓琇(2001)。國際品牌授權效果之研究。臺灣管理學刊。第一卷第一期。pp. 101-124
4.洪順慶(1996)「品牌授權的成本效益分析」，工商時報
5.洪順慶(1996)「品牌授權常見的 4 大類型－從品牌識別觀點談品牌代理現況」，工商時報
6.黃識銘(2017)。品牌形象對品牌忠誠的建構：CAC 中介路徑擴展模式。管理學報 2017 年，34 卷，1 期，1-29
2.相關網站
1.American Marketing Association（AMA）http：//www.ama.org.com
2.百科知識網站
https://www.easyatm.com.tw/wiki/%E5%93%81%E7%89%8C%E6%8E%88%E6%AC%8A
3.倫敦當代藝術學院。“品牌歷史”。
https：//www.lcca.org.uk/blog/education/history-of-branding/
4.旺德電通網站http：//wonder.tw/
5.聲寶公司網站 http：//www.sampo.com.tw/
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