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    题名: Exploring the Opportunities of Bricolage for Martech Scale-Ups from Resource-Constrained Perspective
    作者: 周致遠
    Chou, Chih-Yuan
    Tan, Yu Xi
    贡献者: 資管系
    日期: 2022-07
    上传时间: 2022-12-02 11:45:51 (UTC+8)
    摘要: To build a competitive advantage, accumulating resources is an unachievable expectation. Incumbent companies can only strive for temporary advantages, and more companies would find themselves in adversity to struggle for survival. This research investigates how the ecosystem of MarTech scale-ups responds to various constraints with inadequate resources. Theoretically, combined with the current studies on resource making-do and resource construction, this research proposes another viewpoint of "opportunity identification" to enrich the repertoire of bricolage theory and emphasizes a series of value conversion through resources. When the value of resources could be converted, constraints would be redefined, resource construction would be meaningful, and the opportunities would be ready to break the constraints.
    關聯: 26th Pacific Asia Conference on Information Systems (PACIS 2022), Association for Information Systems, pp.319
    数据类型: conference
    显示于类别:[資訊管理學系] 會議論文

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