政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/142078

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/142078

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政大典藏 > College of Communication > Master`s Program in Communication > Theses > Item 140.119/142078

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/142078

Title:	以自我決定理論探討實況中遊戲情境、遊戲結果及帶入感對遊戲實況享樂的交互作用 The Interaction of Game Context, Game Outcome, and Identification on the Enjoyment of Game Live-Streaming
Authors:	邱奕明 Chiu, Yi-Ming
Contributors:	張卿卿 Chang, Ching-Ching 邱奕明 Chiu, Yi-Ming
Keywords:	遊戲實況實況遊戲情境實況遊戲結果帶入感自我決定理論勝任感連結感
Date:	2022
Issue Date:	2022-10-05 09:03:47 (UTC+8)
Abstract:	隨 2019 年新型冠狀病毒肺炎(COVID-19)在全球蔓延，民眾對遊戲及遊戲實況等娛樂活動的需求增加。然而，過去關於遊戲實況的文獻多在探究觀眾們觀看實況之動機，鮮少有文獻探討實況中遊戲內容對觀眾的影響。本文從自我決定理論的角度切入，欲考察「觀眾之帶入感」、實況中「遊戲情境」和「遊戲結果」對觀眾「勝任感」及「連結感」的作用，試圖說明觀眾是如何透過觀看遊戲實況獲得「享樂感」的。　　本研究採用 2(實況遊戲情境:競爭 vs. 合作)× 2(實況遊戲結果:贏 vs. 輸)之雙因子組間設計，並依據受試者的帶入感分數將受試者分為「高帶入」和「低帶入」兩組，以檢視三層交互作用之效果。實驗招募 128 位「曾觀看過遊戲實況」之受試者填寫問卷。研究結果顯示:對低度帶入實況主的觀眾而言，在競爭情境下，看見輸的結果會比看見贏的結果有更高程度的連結感，且連結感會正向地影響享樂感。額外分析中則發現:享樂感除了源自於觀眾對實況主的帶入感，也來自於觀眾在連結感上的需求滿足。需注意的是連結感分數普遍偏低，分析結果應更加保守謹慎對待。
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Description:	碩士國立政治大學傳播學院傳播碩士學位學程 108464015
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108464015
Data Type:	thesis
DOI:	10.6814/NCCU202201662
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