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    政大機構典藏 > 教育學院 > 期刊論文 >  Item 140.119/141904


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141904


    Title: Integrated knowledge visualization and the enterprise digital twin system for supporting strategic management decision
    Authors: 顏敏仁
    Yan, Min-Ren
    Hong, Lin-Ya;Warren, Kim
    Contributors: 教育學院
    Keywords: Knowledge visualization;Digital twin;Strategy;Decision support;System dynamics (SD);Digital transformation;Performance management;Innovation;Data analytics;Dynamic capability
    Date: 2022-03
    Issue Date: 2022-09-19 15:17:04 (UTC+8)
    Abstract: Purpose
    This paper proposes an integrated knowledge visualization and digital twin system for supporting strategic management decisions. The concepts and applications of strategic architecture have been illustrated with a concrete real-world case study and decision rules of using the strategic digital twin management decision system (SDMDS) as a more visualized, adaptive and effective model for decision-making.

    Design/methodology/approach
    This paper integrates the concepts of mental and computer models and examines a real case`s business operations by applying system dynamics modelling and digital technologies. The enterprise digital twin system with displaying real-world data and simulations for future scenarios demonstrates an improved process of strategic decision-making in the digital age.

    Findings
    The findings reveal that data analytics and the visualized enterprise digital twin system offer better practices for strategic management decisions in the dynamic and constantly changing business world by providing a constant and frequent adjustment on every decision that affects how the business performs over both operational and strategic timescales.

    Originality/value
    In the digital age and dynamic business environment, the proposed strategic architecture and managerial digital twin system converts the existing conceptual models into an advanced operational model. It can facilitate the development of knowledge visualization and become a more adaptive and effective model for supporting real-time management decision-making by dealing with the complicated dependence of constant flow of data input, output and the feedback loop across business units and boundaries.
    Relation: Management Decision, 60(4), 1095-1115
    Data Type: article
    DOI 連結: https://doi.org/10.1108/MD-02-2021-0182
    DOI: 10.1108/MD-02-2021-0182
    Appears in Collections:[教育學院] 期刊論文

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