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政大機構典藏 > 商學院 > 企業管理研究所（MBA學位學程） > 學位論文 > Item 140.119/141843

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141843

Title:	轉型為「一切即服務」商業模式之研究—以HPE為例 A study on transition to “Everything-as-a-Service” business model—the case of HPE
Authors:	曾新雅 Tseng, Sin-Ya
Contributors:	謝凱宇 Hsieh, Kai-Yu 曾新雅 Tseng, Sin-Ya
Keywords:	雲端運算雲端服務商業模式商業模式轉型一切即服務 HPE Cloud computing Cloud services Business model Business model transformation Everything-as-a-Service HPE
Date:	2022
Issue Date:	2022-09-02 15:48:06 (UTC+8)
Abstract:	近年來雲端技術蓬勃發展，企業為利用雲端在彈性、速度和成本效益上的優勢，也開始加速數位轉型的進程，從傳統的內部部屬模式轉移至雲端部屬。HPE在面臨企業上雲、IT採購模式改變的衝擊下，於2019年宣布其即將轉型為一間服務型公司，也就是從原本傳統的產品銷售模式，轉型為訂閱制、依使用量付費的服務模式，並且承諾在 2022年前，所有產品組合皆可透過服務來提供。本研究使用個案研究法，蒐集了HPE官方資料、學術與研究機構資料、專業書籍等次級資料，並以商業模式圖作為分析架構，來探討HPE是如何從產品型商業模式轉型為服務型商業模式。從本研究中可以了解到HPE如何調整其收益模式，並改變其銷售方式及與顧客的關係，來滿足顧客數位轉型的需求；同時在研發及管理活動上HPE是如何調整策略，並選擇合適的生態圈合作夥伴，來發展出完整的雲端服務解決方案。 The growth of cloud computing has been rising in recent years. To take advantage of the flexibility, speed and cost-effectiveness of the cloud, enterprises have accelerated the process of digital transformation, moving from on-premises to the cloud. Faced with changes in IT procurement strategy by customers, in 2019, HPE announced that it will offer its entire portfolio as a service by 2022 through a range of subscription, pay-per-use and consumption-driven offerings. This research used case study method, collecting secondary sources such as HPE official materials, academic and research institutions, professional books, etc., and used business model as the framework to analyze how HPE transformed from a product-based business model to a service-based business model. From this research, we can see how HPE adjusted its revenue model as well as changed its sales approach and relationship with customers to meet their digital transformation needs. Furthermore, we can observe how HPE modified its strategy in R&D and management, and selected partners in cloud ecosystem to develop comprehensive cloud service solutions.
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Retrieved from https://docs.consumption.support.hpe.com/HPE_GreenLake_Capacity_Planning_Docs/HPE_GreenLake_Capacity_Planning_User_Guide/Viewing_capacity_planning_information Hewlett Packard Enterprise （2022）. Using HPE Consumption Analytics with HPE GreenLake. Retrieved from https://docs.consumption.support.hpe.com/CCS/HPE_Consumption_Analytics_Portal_User_Guides/Concepts/0020_Using_HPE_Consumption_Analytics_with_HPE_GreenLake Hewlett Packard Enterprise Press Release （2021, June 22）. Hewlett Packard Enterprise announces breakthrough HPE GreenLake cloud platform innovations spanning silicon, software and security to power edge-to-cloud era. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2021/06/hewlett-packard-enterprise-announces-breakthrough-hpe-greenlake-cloud-platform-innovations-spanning-silicon-software-and-security-to-power-edge-to-cloud-era.html Hewlett Packard Enterprise Press Release （2021, March 10）. Hewlett Packard Enterprise drives hybrid cloud disruption with new HPE GreenLake Cloud Services and partnerships. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2021/03/hewlett-packard-enterprise-drives-hybrid-cloud-disruption-with-new-hpe-greenlake-cloud-services-and-partnerships.html Hewlett Packard Enterprise Press Release （2020, November 10）. Hewlett Packard Enterprise expands HPE GreenLake VDI cloud services and partnerships to meet growing demand for remote work. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2020/11/hewlett-packard-enterprise-expands-hpe-greenlake-vdi-cloud-services-and-partnerships-to-meet-growing-demand-for-remote-work.html Hewlett Packard Enterprise Press Release （2020, June 23）. Hewlett Packard Enterprise helps customers accelerate transformation with breakthrough HPE GreenLake cloud services. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2020/06/hpe-helps-customers-accelerate-transformation-with-breakthrough-hpe-greenlake-cloud-services.html Hewlett Packard Enterprise Press Release （2019, December 3）. HPE delivers the cloud experience everywhere with next-generation as-a-Service platform. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2019/12/hpe-delivers-the-cloud-experience-everywhere-with-next-generation-as-a-service-platform.html Hewlett Packard Enterprise Press Release （2019, October 9）. Hewlett Packard Enterprise and Nutanix announce general availability of GreenLake and ProLiant DX solutions. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2019/10/hewlett-packard-enterprise-and-nutanix-announce-general-availability-of-greenlake-and-proliant-dx-solutions.html Hewlett Packard Enterprise Press Release （2019, August 26）. HPE brings hybrid cloud as a Service to VMware customers. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2019/08/hpe-brings-hybrid-cloud-as-a-service-to-vmware-customers.html Hewlett Packard Enterprise Press Release （2019, June 18）. HPE announces plans to offer entire portfolio as a Service by 2022. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2019/06/hpe-announces-plans-to-offer-entire-portfolio-as-a-service-by-2022.html Hewlett Packard Enterprise Press Release （2018, June 19）. HPE Introduces Industry-first Service to Optimize Public, Private and Hybrid Cloud Consumption. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2018/06/hpe-introduces-industry-first-services-to-optimize-public-and-private-cloud-consumption.html Hewlett Packard Enterprise Press Release （2017, November 27）. HPE Expands Pay-Per-Use IT to Key Business Workloads. Retrieved from https://www.hpe.com/us/en/newsroom/press-release/2017/11/hpe-expands-pay-per-use-it-to-key-business-workloads.html Hewlett Packard Enterprise （2021）. 2021 Annual report on form 10-K. Retrieved from https://investors.hpe.com/~/media/Files/H/HP-Enterprise-IR/documents/2021-annual-report-on-form-10-k-v1.pdf Hewlett Packard Enterprise （2020）. 2020 Annual report on form 10-K. Retrieved from https://investors.hpe.com/~/media/Files/H/HP-Enterprise-IR/documents/hpe-fy20-10-k.pdf Hewlett Packard Enterprise （2019）. 2019 Annual report on form 10-K. Retrieved from https://investors.hpe.com/~/media/Files/H/HP-Enterprise-IR/documents/hpe-10k2019.pdf Hewlett Packard Enterprise （2018）. 2018 Annual report on form 10-K. Retrieved from https://investors.hpe.com/~/media/Files/H/HP-Enterprise-IR/documents/hpe-fy18-form-10-k.pdf Hewlett Packard Enterprise （2017）. 2017 Annual report on form 10-K. 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Retrieved from https://investors.hpe.com/~/media/Files/H/HP-Enterprise-IR/documents/events/hpe-sam-2020-presentation.pdf Hewlett Packard Enterprise（民110年4月）。HPE 擴展全新HPE GreenLake 雲端服務及合作夥伴團隊，顛覆並創新混合雲生態。取自https://www.hpe.com/psnow/doc/a50004646zht?jumpId=in_psnow_1d747bec-9fba-4afd-9f2c-a2600f19db6a_gaiw Hewlett Packard Enterprise（民110年2月）。將HPE GreenLake帶出您的資料中心。取自 https://www.jjnet.com.tw/downloads/file_download/10000/1000/287/20220427105347.pdf Hewlett Packard Enterprise（民110年3月）。轉向更具智慧的雲端消費模式。取自https://www.hpe.com/psnow/doc/a00048701zht?jumpId=in_psnow_cef470dc-a6a0-440f-98bc-2433abe3b2c1_gaiw Hewlett Packard Enterprise（民111年）。HPE服務積分。取自https://buy.hpe.com/tw/zh/services-support/technology-services/software-support-service/c/464457?q=%3Arelevance%3Afacet_supportservtype%3AService%2Bcredits&text=&textSearch=&pageSize=100　 Hewlett Packard Enterprise（民111年）。HPE 3Y Tech Care Essential Service。取自https://buy.hpe.com/tw/zh/services-support/technology-services/hardware-software-combo-support-service/hpe-tech-care-essential-service/hpe-3y-tech-care-essential-service/p/1013476001 Hewlett Packard Enterprise（民111年）。利用 HPE POINTNEXT SERVICES 走在未來脈動的最前端。取自https://www.hpe.com/tw/zh/services/pointnext.html IBM Cloud Education（民107年10月10日）。IaaS、PaaS及SaaS。取自https://www.ibm.com/tw-zh/cloud/learn/iaas-paas-saas IBM Cloud Education （2020, March 3）. Public Cloud. Retrieved from https://www.ibm.com/cloud/learn/public-cloud IBM Cloud Education （2020, April 10）. Private Cloud. Retrieved from https://www.ibm.com/cloud/learn/introduction-to-private-cloud Sai Vennam（民108年10月16日）。混合雲。取自https://www.ibm.com/tw-zh/cloud/learn/hybrid-cloud Paul Diamond（民109年9月25日）。雲端儲存空間與內部部署伺服器的比較：需要注意的 9 個事項。取自https://www.microsoft.com/zh-tw/microsoft-365/business-insights-ideas/resources/cloud-storage-vs-on-premises-servers Foundry （2022, April 6）. Cloud computing study 2022. 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Description:	碩士國立政治大學企業管理研究所(MBA學位學程) 108363076
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108363076
Data Type:	thesis
DOI:	10.6814/NCCU202201493
Appears in Collections:	[企業管理研究所（MBA學位學程）] 學位論文

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