政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141365

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141365

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政大典藏 > College of Commerce > Graduate Institute of TIPM > Theses > Item 140.119/141365

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141365

Title:	微型組織之個案分析 A case study on the micro-enterprises
Authors:	陳馥鈺 Chen, Fu-Yu
Contributors:	邱奕嘉 Chiu, Yi-Chia 陳馥鈺 Chen, Fu-Yu
Keywords:	微型組織組織變革 KKday micro-enterprises organizational change KKday
Date:	2022
Issue Date:	2022-08-01 18:53:24 (UTC+8)
Abstract:	近幾年來企業紛紛面臨到兩大難題：首先就業的員工大多數為低歸屬性的Z世代，此群員工對企業的歸屬感低，且職稱和薪酬已不再是此群員工的首要考量，其期待能在組織中發揮影響力，「成就感」是其所追尋的首要目標；其次，再來現今大環境變動十分快速，加上2020年全球疫情突如其來大爆發，傳統的「階層式組織架構」在做決策時，須通過層層行政流程以獲得上級主管的批准，組織缺乏敏捷的應變能力以及彈性，導致企業在執行決策時，往往慢市場半拍，失去最佳切入的機會點。因此讓員工具有完全自主權，以用戶為中心為核心宗旨的微型組織成為企業熱議的組織結構。本研究藉由彙整以微型組織為組織帶來巨大獲利的海爾與京瓷之個案資料，發展出研究架構以深入研究於疫情下大膽進行組織變革的KKday，並得出微型組織的組織特性與管理模式，以及組織變革時可能遇到的困境與其成功克服因素。經研究發現微型組織的特性在於給予員工完全自主權，且讓微型組織員工自負業績盈虧，等同於讓員工具備內部創業的機會。此外，當組織要執行組織變革時，最需要先考慮的關鍵因素為：「企業文化」與「員工」，組織需要先營造創新且開放的氛圍，才能吸引到適合的員工加入，因而發揮微型組織能為組織所帶來的優勢。 In recent years, companies have been facing two major problems. First, most of the employees in the workforce are the low-attribution Generation Z. This group of employees has a low sense of belonging to the company. Titles and salaries are no longer the primary consideration of this group of employees. The traditional "hierarchical organization structure" has to go through layers of administrative processes to obtain approval from the supervisors when making decisions, and the lack of agility and flexibility. Therefore, micro-enterprises that allow employees to have full autonomy and user-centeredness as the core purpose have become a popular organizational structure for companies. This study compiles case studies of Haier and KYOCERA which transform their organization structures into micro-enterprises, and have obtained huge successes to the organizations. Under the epidemic, KKday changed the management model into micro-enterprises, as well as the possible difficulties encountered in the organizational changes and the factors to overcome them successfully. The study found that the characteristics of micro-enterprises are that they give employees full autonomy and allow them to be responsible for their own performance, which is equivalent to giving them the opportunity to start their own business. In addition, when an organization wants to implement organizational change, the key factors that need to be considered first are "corporate culture" and "employees". The organization needs to create an innovative and open atmosphere in order to attract the suitable employees to join the organization, and thus take advantage of the advantages that micro-enterprises can bring to the organization.
Reference:	中文文獻海爾怎麼打造小微型組織，2022年4月4日，檢自：https://mp.weixin.qq.com/s/Tzo4im-7wHiHw0D_frWnIQ KKday執行長陳明明打造旅行業獨角獸，2022年4月23日，檢自：https://www.nctu.edu.tw/press/1540 KKday官網網站，2022年4月23日，檢自： https://event.kkday.com/zh-tw/about/about 總編輯會客室》陳明明（KKday執行長）：電商本質就是跨境，只想當土皇帝就等著被打掛，2022年4月23日，檢自： https://www.smartm.com.tw/article/32363235cea3 疫後旅遊會變很貴！KKday陳明明：去年旅遊業很慘淡，今年更殘酷，2022年4月23日，檢自： https://www.cw.com.tw/article/5107143 呂國禎，（2016），海爾創業平台三年量產兩百個CEO，天下雜誌，第598期。張彥文，（2018），二十人的海爾大學，讓七萬員工變創業家，哈佛商業評論，2018年10月號。邱奕嘉，（2019），海爾激勵年輕員工，為何是讓他們「消失」？，商業週刊，第1634期。陳書榕，（2021），不再屁股朝著顧客！招讓團隊像小老闆思考，商業週刊，第1732期。鄭志凱，（2018），善變如阿米巴，敏捷如沙丁魚，天下雜誌，652期。郭明琪，（2015），將組織畫分為多個小團體，激發員工的經營者意識，經理人，2022年5月8號，檢自： https://www.managertoday.com.tw/glossary/view/167 司徒達賢，（2004），組織變革何以困難，天下雜誌，第312期。湯明哲，（2011），組織變革是企業成功的DNA，天下雜誌，第369期。吳明隆，（2014），論文寫作與量化研究（4版），五南出版。李永賢，周海濤，張蘅， Yin,R.K.，（2009），個案研究設計與方法，五南圖書出版股份有限公司。百分百客製化、划算價格的體驗行程！KKday 造出東南亞最大旅遊平台──專訪創辦人陳明明，2022年5月29號，檢自： https://buzzorange.com/techorange/2016/12/05/kkday-interview/ 英文部分 Chester Irving Barnard (1938）, The Functions of the Executive Patty McCord (2018), Powerful: building a culture of freedom and responsibility Kazuhito Isomura (2020), Organization Theory by Chester Barnard: an introduction Hamel, Gary and Zanini, Michele (2018), The End of Bureaucracy, Nov/ Dec, Harvard Business Review. Henry Minzberg, Frances Westley (1992), Cycles of organizational change, Strategic Management Journal; Chicago Vol. 13 Alan D Meyer, Geoffrey R Brooks, James B Goes (1990), Environmental jolts and industry revolutions: Organizational responses to discontinuous change, Strategic Management Journal; Vol.11
Description:	碩士國立政治大學科技管理與智慧財產研究所 109364130
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109364130
Data Type:	thesis
DOI:	10.6814/NCCU202200878
Appears in Collections:	[Graduate Institute of TIPM] Theses

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