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https://nccur.lib.nccu.edu.tw/handle/140.119/141132
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Title: | 企計劃: 山城客棧 Business Plan: Hotel Boutique Casa de la Colina |
Authors: | 雷尼恩 Lainez, Juan Carlos Serrano |
Contributors: | 劉秀明 Liu, Sandra 雷尼恩 Juan Carlos Serrano Lainez |
Keywords: | 精緻小店 社區 宏都拉斯 款待 產業 boutique community Honduras hospitality industry |
Date: | 2022 |
Issue Date: | 2022-08-01 17:41:41 (UTC+8) |
Abstract: | Hotel Boutique Casa de la Colina will be a hotel with a focus on helping the community. This hotel will be the first of its kind, in a city that has been experiencing significant economic growth in the last two decades but has lacked new business concepts until now, when new generations are trying to transform their city by bringing new concepts. This hotel is not only aimed to provide lodging services but has a social component, helping the community by helping the local public hospital through donations. The hospitality industry is showing signs of recovery after the effects of the pandemic, in Honduras occupancy rates are increasing, hoping to reach pre-pandemic levels in the next two years. This plan even with conservative numbers and considering lower than average occupancy rates, proves that this type of venture can be successful in its goal of building a profitable business while fulfilling a philanthropic mission. |
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Diario La Prensa. (2016, October 15). Retrieved from https://www.laprensa.hn/economia/los-pequenos-hoteles-mueven-mas-de-l3000-millones-al-ano-BWLP1008669
Government of Honduras. (2021). Consejo Nacional de Inversiones - Blog. Retrieved from Consejo Nacional de Inversiones: https://www.cni.hn/la-mipyme-un-sector-clave-para-atraer-la-inversion-privada-a-honduras/
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US Census Bureau. (2019). Retrieved June 2022, from S0201: Selected Propulation Profile: https://data.census.gov/cedsci/table?q=Hondurans&t=Populations%20and%20People&tid=ACSSPP1Y2019.S0201
Wikipedia. (2022). Wikipedia: Lenca. Retrieved from https://en.wikipedia.org/wiki/Lenca
Xun, X., & Gursoy , D. (2015). A conceptual framework of sustainable hospitality supply chain management. Elsevier. Retrieved from Journal of Hospitality Marketing & Management: http://dx.doi.org/10.1080/19368623.2014.909691 |
Description: | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 109933044 |
Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109933044 |
Data Type: | thesis |
DOI: | 10.6814/NCCU202200879 |
Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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