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    Title: 企計劃: 山城客棧
    Business Plan: Hotel Boutique Casa de la Colina
    Authors: 雷尼恩
    Lainez, Juan Carlos Serrano
    Contributors: 劉秀明
    Liu, Sandra
    雷尼恩
    Juan Carlos Serrano Lainez
    Keywords: 精緻小店
    社區
    宏都拉斯
    款待
    產業
    boutique
    community
    Honduras
    hospitality
    industry
    Date: 2022
    Issue Date: 2022-08-01 17:41:41 (UTC+8)
    Abstract: Hotel Boutique Casa de la Colina will be a hotel with a focus on helping the community. This hotel will be the first of its kind, in a city that has been experiencing significant economic growth in the last two decades but has lacked new business concepts until now, when new generations are trying to transform their city by bringing new concepts. This hotel is not only aimed to provide lodging services but has a social component, helping the community by helping the local public hospital through donations. The hospitality industry is showing signs of recovery after the effects of the pandemic, in Honduras occupancy rates are increasing, hoping to reach pre-pandemic levels in the next two years. This plan even with conservative numbers and considering lower than average occupancy rates, proves that this type of venture can be successful in its goal of building a profitable business while fulfilling a philanthropic mission.
    Reference: Central America Data. (2017, August 11). Honduras: Tax Incentives Approved for Tourism. Retrieved from https://www.centralamericadata.com/en/article/home/Honduras_Tax_Incentives_Approved_for_Tourism
    Central Intelligence Agency . (2022, June 08). The World Factbook. Retrieved from Honduras: https://www.cia.gov/the-world-factbook/countries/honduras/
    Diario La Prensa. (2016, October 15). Retrieved from https://www.laprensa.hn/economia/los-pequenos-hoteles-mueven-mas-de-l3000-millones-al-ano-BWLP1008669
    Government of Honduras. (2021). Consejo Nacional de Inversiones - Blog. Retrieved from Consejo Nacional de Inversiones: https://www.cni.hn/la-mipyme-un-sector-clave-para-atraer-la-inversion-privada-a-honduras/
    Government of Honduras. (2022). Government Plan. Tegucigalpa.
    Government of Honduras. (2022). Mi Empresa en Linea. Retrieved from https://miempresaenlinea.org/
    Instituto Nacional de Estadisticas. (2021). Estadisticas de Turismo de Honduras 2017-2021. Tegucigalpa.
    International Monetary Fund. (2019). IMF Country Report No. 19/236. Washington, D.C.: International Monetary Fund • Publication Services.
    Kothari, T., Hu, C., & Wesley S., R. (2005). e-Procurement: an emerging tool for the hotel supply chain management. In International Journal of Hospitality Management (Vol. 24). Elsevier.
    United Nations World Tourism Organization. (2020). International Tourism Highlights, 2020 Edition. World Tourism Organization .
    United Nations World Tourism Organization. (2022). UNWTO World Tourism Barometer and Statistical Annex, January 2022. World Tourism Organization.
    US Bureau of Labor Statistics. (2022, April 18). Occupational Outlook Handbook: US Bureau of Labor Statistics. Retrieved from Travel Agents - Job Outlook : US Bureau of Labor Statistics: https://www.bls.gov/ooh/sales/travel-agents.htm
    US Census Bureau. (2019). Retrieved June 2022, from S0201: Selected Propulation Profile: https://data.census.gov/cedsci/table?q=Hondurans&t=Populations%20and%20People&tid=ACSSPP1Y2019.S0201
    Wikipedia. (2022). Wikipedia: Lenca. Retrieved from https://en.wikipedia.org/wiki/Lenca
    Xun, X., & Gursoy , D. (2015). A conceptual framework of sustainable hospitality supply chain management. Elsevier. Retrieved from Journal of Hospitality Marketing & Management: http://dx.doi.org/10.1080/19368623.2014.909691
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933044
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109933044
    Data Type: thesis
    DOI: 10.6814/NCCU202200879
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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