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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/141126


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141126


    Title: Clouty Space茶葉品牌創業計畫書
    Clouty Space: A Tea and Lifestyle Brand
    Authors: 陳晉儀
    Chen, Yvonne
    Contributors: 何富年
    Ho, Foo-Nin
    陳晉儀
    Yvonne Chen
    Keywords: 台灣茶
    亞馬遜
    心理健康
    電子商務
    新創
    Taiwanese Tea
    Amazon
    Mental Health
    E-commerce
    Startup
    Date: 2022
    Issue Date: 2022-08-01 17:40:45 (UTC+8)
    Abstract: The tea market in the US has been growing in recent years. The impact of COVID-19 changes people’s behavior directly, both physically and mentally. More and more people are now starting to develop the habit of drinking tea to, boost physical health, and is believed to have the effect to relax nerves, especially for younger generations. Mental health is one of the most important topics that younger generation is highly aware of. They are trying different lifestyle and products for one goal - to reconnect to themselves and build mental wellness. Clouty Space, a tea and lifestyle brand, provides products and services for our customers in order to help our customers to build lifestyles of their own and reconnect back to themselves.
    In this business plan, we will identify the potential market in the US and potential competitors and their strength and weakness. By analyzing the information using business matrixes, strategies for our business plan are provided.
    Reference: https://www.statista.com/statistics/326384/global-tea-beverage-market-size/
    https://www.statista.com/statistics/258620/main-import-countries-for-tea-worldwide/
    https://www.statista.com/statistics/251951/leading-bagged-loose-leaf-tea-brand-sales-in-the-us/
    https://www.teausa.com/teausa/images/USTA_2019_-_2020_Commentary.pdf
    https://www.teausa.com/teausa/images/USTA_2020_-_2021_Commentary.pdf
    https://www.teausa.com/teausa/images/USTA_2021_-_2022_Commentary.pdf
    https://www.worldteanews.com/issues-trends/10-trends-tea-industry-2021
    https://www.teausa.com/teausa/images/Tea_Fact_Sheet_2019_-_2020._PCI_update_3.12.2020.pdf
    https://www.teausa.com/teausa/images/Tea_Fact_2021.pdf
    https://www.statista.com/outlook/cmo/hot-drinks/tea/united-states
    https://sell.amazon.com/
    https://www.theglobalstatistics.com/united-states-social-media-statistics/
    https://www.etax.nat.gov.tw/etwmain
    https://fbx.freightos.com/
    https://business.instagram.com/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933017
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109933017
    Data Type: thesis
    DOI: 10.6814/NCCU202200770
    Appears in Collections:[International MBA] Theses

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