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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141121


    Title: 開設布籃野餐餐廳之商業企劃書
    Business Plan for Blend Picnic Restaurant
    Authors: 吳啟陽
    Wu, Brandon
    Contributors: 吳文傑
    Wu, Jack
    吳啟陽
    Brandon Wu
    Keywords: 野餐特色餐廳
    野餐器具出租服務
    野餐解決方案
    簡單野餐
    Picnic feature restaurant
    Picnic gadgets rental service
    Picnic solution
    Easy Picnic
    Date: 2022
    Issue Date: 2022-08-01 17:40:21 (UTC+8)
    Abstract: In recent years, it’s more and more common to see people sit on the grass and enjoy picnic in the park. Especially during the pandemic period, people tend to avoid having the meal within the restaurants. Picnic seems to be a good choice for friends and families gather together and enjoy the meal. However, preparing a picnic event could be a tiring job, from preparing the foods to finding the picnic gadgets. Our business model is to make picnic activity as easy as you go to restaurants and have a nice afternoon tea. Our Value proposition is to provide people with a convenient picnic solution. Therefore, our location will be located in the area with good public transport network and only 2 minutes walking distance from New Taipei City Metropolitan Park which is 16 times of Taipei Daan Forest Park. And our foods are designed that’s suitable for a picnic event, afternoon tea and lunch as well. People could come to Blend Picnic to buy foods and rent our stylish picnic gadgets, then they could simply have a good time in Metropolitan park. This business plan is developed by using a combination of essential business methodologies. Theses methodologies includes Canvas Business Model, SWOT analysis, and Kotler`s 5 A`s of Sales Marketing, etc. With our financial analysis, we expect a payback period of 2 years.
    Reference: 1. https://www.vogue.com.tw/voguepicnic/
    2. https://www.nngroup.com/articles/empathy-mapping/
    3. https://budgetbranders.com/blog/how-to-write-a-restaurant-business-plan/
    4. https://www.twtrend.com/download/0/food-and-beverage-service-activities-2021/
    5. https://www.storm.mg/localarticle/3084624
    6. https://www.cwb.gov.tw/V8/C/D/DailyPrecipitation.html
    7. https://www.indeed.com/career-advice/career-development/kotler-5-as-of-customer-path
    8. https://quickbooks.intuit.com/r/starting-a-business/business-plan-template/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108933011
    Data Type: thesis
    DOI: 10.6814/NCCU202201069
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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