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| Title: | “果藝盒”商業企劃書： 為協助臺灣農民之社會企業
Business Plan for “Frui-idea Packaging”：A Social Enterprise That Supports Local Farmers in Taiwan |
| Authors: | 楊子瑩
Yang, Tzu-Ying |
| Contributors: | 劉秀明
Liu, Sandra
楊子瑩
Tzu-Ying Yang |
| Keywords: | 農業企業
水果禮盒
水果供應鏈
在地農民
台灣水果
Agricultural enterprise
Fruit packaging
Fruit supply chain
Local farmers
Taiwanese fruits |
| Date: | 2022 |
| Issue Date: | 2022-08-01 17:40:19 (UTC+8) |
| Abstract: | In the current fruit supply chain, local farmers have relatively little benefit and control over the value of fruits. The implementation of RCEP (Regional Comprehensive Economic Partnership) and CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership) further impact the potential profitability of the businesses of the local farmers.
To anticipate the issue and the potential risks, Frui-idea Packaging will be created to deliver financial and social value to the stakeholders of the fruit industry. It aims to help local farmers in Taiwan enter new markets by packaging design and marketing services, and create new business opportunities in addition to the existing markets. The vision of Frui-idea Packaging is to provide marketing support and stylish fruit packaging design for local farmers in Taiwan to enter multiple market segments. Farmers will have another opportunity to develop businesses and become agricultural enterprises. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933008 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108933008 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202201070 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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