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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/141119


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141119


    Title: 營養師網紅的創業計畫
    Business Plan of Nutritionist Influencer
    Authors: 張熙嫻
    Chang, Sisian
    Contributors: 吳文傑
    Wu, Jack
    張熙嫻
    Sisian Chang
    Keywords: 網紅
    營養師
    關鍵意見領袖
    influencer
    nutritionist
    KOL
    Date: 2022
    Issue Date: 2022-08-01 17:40:17 (UTC+8)
    Abstract: Recently, more companies need nutritionists as their ambassador to ensure their product quality. Especially health supplements, which grew 140% since COVID-19 in 2020. The influencer marketing market continues to grow rapidly during the pandemic, while 77% of companies expect to invest in influencer marketing budgets in 2022.

    My business plan is to promote a nutritionist as a key opinion influencer (KOL). Recognizing the problem that pregnant women have difficulty in accessing and identifying the correct pregnancy information because of the large amount of information on this topic out there, I plan to provide authentic knowledge of maternal health and child health through social media channels like Facebook, Instagram, and YouTube.

    The mission is to provide reliable and useful information on social media for pregnant women to access the correct information regarding their pregnancies. In addition, this will also prove to be a profitable business and come out to a complete business model for this company.
    Reference: [1]. Greil, A., McQuillan, J., Lowry, M. and Shreffler, K., 2011. Infertility treatment and fertility-specific distress: A longitudinal analysis of a population-based sample of U.S. women. Social Science & Medicine, 73(1), pp.87-94.
    [2]. Hudson DB, Elek SM & Fleck MO (2001) First-time mothers’ and fathers’ transition to parenthood: infant care self-efficacy, parenting satisfaction and infant sex. Issues in Comprehensive Pediatric Nursing 24, 31–43.
    [3]. Huang, M., Sun, Y., Gau, M., Puthussery, S. and Kao, C., (2019). First-time mothers’ experiences of pregnancy and birth following assisted reproductive technology treatment in Taiwan. Journal of Health, Population and Nutrition, 38(1).
    [4]. Kuo, S., Chen, Y., Lin, K., Lee, T. and Hsu, C., 2009. Evaluating the effects of an Internet education programme on newborn care in Taiwan. Journal of Clinical Nursing, 18(11), pp.1592-1601.
    [5]. Lugina HI, Christensson K, Massawe S, Nystrom L & Lindmark G (2001) Change in maternal concerns during the 6 weeks postpartum period: a study of primiparous mothers in Dar es Salaam,Tanzania. Journal of Midwifery & Women’s Health 46, 248–257.
    [6]. National Health Insurance Report[Internet]. Taipei (Taiwan): Author; 2013 [cited 2020 December 29]. Availablefrom:http://www.nhi.gov.tw/resource/Webdata/19888_2_9
    [7]. Martin, A., Horowitz, C., Balbierz, A. and Howell, E., 2013. Views of Women and Clinicians on Postpartum Preparation and Recovery. Maternal and Child Health Journal, 18(3), pp.707-713.
    [8]. Yeh, Y., St John, W. and Venturato, L., 2016. Inside a Postpartum Nursing Center: Tradition and Change. Asian Nursing Research, 10(2), pp.94-99.
    [9]. Partipost 2022 年度網紅行銷趨勢報告
    [10]. KOL Radar 2022 網紅行銷趨勢報告書
    [11]. iKala 2022 網紅行銷趨勢報告
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933028
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107933028
    Data Type: thesis
    DOI: 10.6814/NCCU202201028
    Appears in Collections:[International MBA] Theses

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