政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141052
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113160/144130 (79%)
造訪人次 : 50753531      線上人數 : 729
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/141052


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/141052


    題名: 探討媒體報導對企業社會責任之影響
    How Does Media Coverage Affect Corporate Social Responsibility
    作者: 劉紫伶
    Liu, Tzu-Ling
    貢獻者: 彭志宏
    Peng, Chih-Hung
    劉紫伶
    Liu, Tzu-Ling
    關鍵詞: 企業社會責任
    媒體好感度
    印象管理
    利潤導向
    Corporate Social Responsibility
    Media Favorability
    Impression Management
    Profit-oriented
    日期: 2022
    上傳時間: 2022-08-01 17:26:57 (UTC+8)
    摘要: 　　近年來，許多公司與社會大眾越來越關注企業社會責任。而媒體作為資訊傳播的媒介，使利害關係人獲得更多公司資訊以影響他們對公司的看法，進而為公司的企業社會責任帶來重要作用。本研究以印象管理理論為基礎，推論並探討公司的媒體好感度、企業社會責任與利潤導向策略的關聯性，並使用2003年至2018年間的美國公司作為樣本進行分析。研究結果顯示，媒體好感度對於內部企業社會責任產生顯著正向影響，對於外部企業社會責任則無顯著相關。進一步地，研究利潤導向策略與媒體好感度的交互作用，發現利潤導向策略會削弱媒體好感度與外部企業社會責任的關係，有顯著的負向調節作用。
    Many firms and the public have focused on corporate social responsibility in recent years. As an essential information dissemination tool, the media can make the public access more information, to influence the image and reputation of the firm, which in turn plays an important role in corporate social responsibility. In this study, I follow the impression management theory to investigate the association of media favorability, corporate social responsibility, and profit-oriented strategies by examining a sample of U.S. firms from 2003 to 2018. The empirical results show that media favorability has a significant positive impact on internal corporate social responsibility, but has no significant correlation with external corporate social responsibility. Furthermore, the research also indicates that profit-oriented strategies negatively moderate the effect of media favorability on external corporate social responsibility.
    參考文獻: Allen, M. W., & Caillouet, R. H. (1994). Legitimation endeavors: Impression management strategies used by an organization in crisis. Communications Monographs, 61(1), 44-62.
    Andersen, M. L., & Dejoy, J. S. (2011). Corporate social and financial performance: the role of size, industry, risk, R&D and advertising expenses as control variables. Business and Society Review, 116(2), 237-256.
    Bednar, M. K. (2012). Watchdog or lapdog? A behavioral view of the media as a corporate governance mechanism. Academy of management Journal, 55(1), 131-150.
    Borghesi, R., Houston, J. F., & Naranjo, A. (2014). Corporate socially responsible investments: CEO altruism, reputation, and shareholder interests. Journal of Corporate Finance, 26, 164-181.
    Bouchet, A., Song, X., & Sun, L. (2020). CEO network centrality and corporate social responsibility. Social Responsibility Journal.
    Brammer, S. J., & Pavelin, S. (2006). Corporate reputation and social performance: The importance of fit. Journal of management studies, 43(3), 435-455.
    Burke, P. J. (1991). Identity processes and social stress. American sociological review, 836-849.
    Burke, P. J., & Stets, J. E. (1999). Trust and commitment through self-verification. Social psychology quarterly, 347-366.
    Bushee, B. J., & Miller, G. S. (2012). Investor relations, firm visibility, and investor following. The Accounting Review, 87(3), 867-897.
    Cahan, S. F., Chen, C., Chen, L., & Nguyen, N. H. (2015). Corporate social responsibility and media coverage. Journal of Banking & Finance, 59, 409-422.
    Carroll, C. E. (2009). The relationship between firms’ media favorability and public esteem. Public Relations Journal, 3(4), 1-32.
    Carroll, C. E., & McCombs, M. (2003). Agenda-setting effects of business news on the public`s images and opinions about major corporations. Corporate reputation review, 6(1), 36-46.
    Chang, Y. K., Oh, W.-y., Jung, J. C., & Lee, J.-y. (2012). Firm size and corporate social performance: The mediating role of outside director representation. Journal of Leadership & Organizational Studies, 19(4), 486-500.
    Chen, C. C., & Meindl, J. R. (1991). The construction of leadership images in the popular press: The case of Donald Burr and People Express. Administrative science quarterly, 521-551.
    Chen, W. T., Zhou, G. S., & Zhu, X. K. (2019). CEO tenure and corporate social responsibility performance. Journal of Business Research, 95, 292-302.
    Clarkson, M. E. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. Academy of management review, 20(1), 92-117.
    Clatworthy, M., & Jones, M. J. (2003). Financial reporting of good news and bad news: evidence from accounting narratives. Accounting and business research, 33(3), 171-185.
    Colbert, B., Kurukcz, E., & Wheeler, D. (2008). Sustainability Conversations: Contested Conceptions and Mesodynamic Tensions. Wilfrid Laurier University.
    Core, J. E., Guay, W., & Larcker, D. F. (2008). The power of the pen and executive compensation. Journal of financial economics, 88(1), 1-25.
    Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource-based theories. Journal of management, 26(6), 1091-1112.
    Dyck, A., & Zingales, L. (2002). The corporate governance role of the media. In: National Bureau of Economic Research Cambridge, Mass., USA.
    El Ghoul, S., Guedhami, O., Nash, R., & Patel, A. (2019). New evidence on the role of the media in corporate social responsibility. Journal of business ethics, 154(4), 1051-1079.
    Fahad, W. A. (2018, October 6). LEGO Bolsters Market Presence In India With New Iconic Launches. BW Education. http://bweducation.businessworld.in/article/LEGO-Bolsters-Market-Presence-In-India-With-New-Iconic-Launches/05-10-2018-161652/
    Fombrun, C. J. (1996). Reputation: Realizing Value from the Corporate Image: Harvard Business School Press. Boston, MA.
    Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university press.
    Friedman, M. F. R. D. (1962). Capitalism and freedom.
    Garg, V. K., Walters, B. A., & Priem, R. L. (2003). Chief executive scanning emphases, environmental dynamism, and manufacturing firm performance. Strategic management journal, 24(8), 725-744.
    Godos‐Díez, J. L., Cabeza‐García, L., Fernández‐Gago, R., & Nieto‐Antolín, M. (2020). Does CEO media exposure affect corporate social responsibility? Corporate Social Responsibility and Environmental Management, 27(2), 825-840.
    Goffman, E. (2021). The presentation of self in everyday life. Anchor.
    Goll, I., & Rasheed, A. A. (2004). The moderating effect of environmental munificence and dynamism on the relationship between discretionary social responsibility and firm performance. Journal of business ethics, 49(1), 41-54.
    Gunther, A. C. (1998). The persuasive press inference: Effects of mass media on perceived public opinion. Communication Research, 25(5), 486-504.
    Haveman, H. A. (1993). Organizational size and change: Diversification in the savings and loan industry after deregulation. Administrative science quarterly, 20-50.
    Hess, D., Rogovsky, N., & Dunfee, T. W. (2002). The next wave of corporate community involvement: Corporate social initiatives. California Management Review, 44(2), 110-125.
    Highhouse, S., Brooks, M. E., & Gregarus, G. (2009). An organizational impression management perspective on the formation of corporate reputations. Journal of management, 35(6), 1481-1493.
    Hong, J. K., Lee, J. H., & Roh, T. (2021). The effects of CEO narcissism on corporate social responsibility and irresponsibility. Managerial and Decision Economics.
    Huselid, M. A. (1995). The impact of human resource management practices on turnover, productivity, and corporate financial performance. Academy of management Journal, 38(3), 635-672.
    Jeong, N., & Kim, N. (2019). The effects of political orientation on corporate social (ir) responsibility. Management Decision.
    Jing, S. (2018, September 05). Lego Group sees big prospects in China.
    China Saily. https://www.chinadailyhk.com/articles/87/63/55/1536115645120.html
    Jolly, D. (2014, March 19). European Car Sales Extend Fragile Recovery. New York Times. https://www.nytimes.com/2014/03/19/business/international/european-car-sales-extend-recovery.html?searchResultPosition=1
    Jones, E. E., & Pittman, T. S. (1982). Toward a general theory of strategic self-presentation. Psychological perspectives on the self, 1(1), 231-262.
    Kalyar, M. N., Rafi, N., & Kalyar, A. N. (2013). Factors affecting corporate social responsibility: An empirical study. Systems Research and Behavioral Science, 30(4), 495-505.
    Kang, K. H., Lee, S., & Huh, C. (2010). Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International Journal of Hospitality Management, 29(1), 72-82.
    Kim, M., & Kim, Y. (2019). CSR and shareholder value in the restaurant industry: The roles of CSR communication through annual reports. Cornell Hospitality Quarterly, 60(1), 69-76.
    Kim, S.-H., Scheufele, D. A., & Shanahan, J. (2002). Think about it this way: Attribute agenda-setting function of the press and the public`s evaluation of a local issue. Journalism & Mass Communication Quarterly, 79(1), 7-25.
    Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological bulletin, 107(1), 34.
    Lee, G., Cho, S. Y., Arthurs, J., & Lee, E. K. (2020). Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility. Journal of Business Research, 111, 69-84.
    LEGO Group. (2019). The LEGO Group Annual Report 2019.
    https://www.lego.com/cdn/cs/aboutus/assets/blt55a9aaa4253b2fa5/Annual_Report_2019_ENG.pdf.pdf
    Li, F., & Morris, T. (2018). An Analysis of the Impact of Corporate Visibility in Print Media and it`s Effects on Corporate Social Responsibility. International Journal of Global Business, 11(1).
    Lillqvist, E., & Louhiala-Salminen, L. (2014). Facing Facebook: Impression management strategies in company–consumer interactions. Journal of Business and Technical Communication, 28(1), 3-30.
    Linsley, P., & Kajuter, P. (2008). Restoring reputation and repairing legitimacy: A case study of impression management in response to a major risk event at Allied Irish Banks plc. International Journal of Financial Services Management, 3(1), 65-82.
    Love, E. G., Lim, J., & Bednar, M. K. (2017). The face of the firm: The influence of CEOs on corporate reputation. Academy of management Journal, 60(4), 1462-1481.
    Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of marketing, 70(4), 1-18.
    Maccarrone, P. (2009). Factors influencing the attitude towards corporate social responsibility: Some empirical evidence from Italy. Corporate Governance: The international journal of business in society.
    Manner, M. H. (2010). The impact of CEO characteristics on corporate social performance. Journal of business ethics, 93(1), 53-72.
    Markides, C. C., & Williamson, P. J. (1994). Related diversification, core competences and corporate performance. Strategic management journal, 15(S2), 149-165.
    McCarthy, S., Oliver, B., & Song, S. (2017). Corporate social responsibility and CEO confidence. Journal of Banking & Finance, 75, 280-291.
    McGuire, J., Oehmichen, J., Wolff, M., & Hilgers, R. (2019). Do contracts make them care? The impact of CEO compensation design on corporate social performance. Journal of business ethics, 157(2), 375-390.
    McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of management review, 26(1), 117-127.
    McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibility: Strategic implications. Journal of management studies, 43(1), 1-18.
    Minor, D., & Morgan, J. (2011). CSR as reputation insurance: Primum non nocere. California Management Review, 53(3), 40-59.
    Porter, M. E. (1997). Competitive strategy. Measuring business excellence.
    PRI Association. (2021). Annual Report 2021. https://dwtyzx6upklss.cloudfront.net/Uploads/y/o/i/pri_annualreport_2021_web_346706.pdf
    Reptrak. (2014). 2014 Global RepTrak 100.　https://www.rankingthebrands.com/PDF/Global%20RepTrak%20100%20Report%202014,%20Reputation%20Institute.pdf
    Reptrak. (2018). 2018 Global RepTrak 100.　https://www.rankingthebrands.com/PDF/Global%20RepTrak%20100%20Report%202018,%20Reputation%20Institute.pdf
    Reptrak. (2019). 2019 Global CR RepTrak 100.　 https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=331&year=1317
    Rothschild, M. (2006). Shareholders pay for ROA then why are we still living in a margin-only world? Strategic Finance, 27-32.
    Russo, M. V., & Fouts, P. A. (1997). A resource-based perspective on corporate environmental performance and profitability. Academy of management Journal, 40(3), 534-559.
    Schlenker, B. R. (1980). Impression management. Monterey, CA: Brooks/Cole.
    Servaes, H., & Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness. Management science, 59(5), 1045-1061.
    Sheafer, T. (2007). How to evaluate it: The role of story-evaluative tone in agenda setting and priming. Journal of Communication, 57(1), 21-39.
    Slater, D. J., & Dixon-Fowler, H. R. (2009). CEO international assignment experience and corporate social performance. Journal of business ethics, 89(3), 473-489.
    Spear, S., & Roper, S. (2013). Using corporate stories to build the corporate brand: an impression management perspective. Journal of Product & Brand Management.
    Steffens, P., Davidsson, P., & Fitzsimmons, J. (2009). Performance configurations over time: implications for growth–and profit–oriented strategies. Entrepreneurship theory and practice, 33(1), 125-148.
    Stenquist, P. (2014, April 15). VW Shows a Refreshed Jetta. New York Times. https://www.nytimes.com/2014/04/16/automobiles/vw-shows-a-refreshed-jetta.html?searchResultPosition=1
    Stevens, C. K., & Kristof, A. L. (1995). Making the right impression: A field study of applicant impression management during job interviews. Journal of applied psychology, 80(5), 587.
    Tata, J., & Prasad, S. (2015). CSR communication: An impression management perspective. Journal of business ethics, 132(4), 765-778.
    Tedeschi, J. T. (2013). Impression management theory and social psychological research. Academic Press.
    Tsoutsoura, M. (2004). Corporate social responsibility and financial performance.
    Tufekci, Z. (2015, September 24). Volkswagen and the Era of Cheating Software. New York Times. http://www.nytimes.com/2015/09/24/opinion/volkswagen-and-the-era-of-cheating-software.html?partner=bloomberg
    Turban, D. B., & Greening, D. W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of management Journal, 40(3), 658-672.
    Waddock, S. A., & Graves, S. B. (1997). The corporate social performance–financial performance link. Strategic management journal, 18(4), 303-319.
    Walls, J. L., Berrone, P., & Phan, P. H. (2012). Corporate governance and environmental performance: Is there really a link? Strategic management journal, 33(8), 885-913.
    Wayne, S. J., & Liden, R. C. (1995). Effects of impression management on performance ratings: A longitudinal study. Academy of management Journal, 38(1), 232-260.
    Weiss, B., & Feldman, R. S. (2006). Looking good and lying to do it: Deception as an impression management strategy in job interviews. Journal of Applied Social Psychology, 36(4), 1070-1086.
    Wood, D. J., & Jones, R. E. (1995). Stakeholder mismatching: A theoretical problem in empirical research on corporate social performance. The International Journal of Organizational Analysis.
    Xu, S., & Ma, P. (2021). CEOs’ Poverty Experience and Corporate Social Responsibility: Are CEOs Who Have Experienced Poverty More Generous? Journal of business ethics, 1-30.
    Yoon, B., & Chung, Y. (2018). The effects of corporate social responsibility on firm performance: A stakeholder approach. Journal of hospitality and tourism management, 37, 89-96.
    Zeimers, G., Lefebvre, A., Winand, M., Anagnostopoulos, C., Zintz, T., & Willem, A. (2021). Organisational factors for corporate social responsibility implementation in sport federations: a qualitative comparative analysis. European Sport Management Quarterly, 21(2), 173-193.
    Zhou, N., & Park, S. H. (2020). Growth or profit? Strategic orientations and long‐term performance in China. Strategic management journal, 41(11), 2050-2071.
    Zyglidopoulos, S. C., Carroll, C. E., Georgiadis, A., & Siegel, D. S. (2009). The evolution of corporate social performance and the role of media visibility. Available at SSRN 1514385.
    描述: 碩士
    國立政治大學
    資訊管理學系
    110356002
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110356002
    資料類型: thesis
    DOI: 10.6814/NCCU202200823
    顯示於類別:[資訊管理學系] 學位論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    600201.pdf2230KbAdobe PDF2136檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋