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| Title: | 探討媒體報導對企業社會責任之影響
How Does Media Coverage Affect Corporate Social Responsibility |
| Authors: | 劉紫伶
Liu, Tzu-Ling |
| Contributors: | 彭志宏
Peng, Chih-Hung
劉紫伶
Liu, Tzu-Ling |
| Keywords: | 企業社會責任
媒體好感度
印象管理
利潤導向
Corporate Social Responsibility
Media Favorability
Impression Management
Profit-oriented |
| Date: | 2022 |
| Issue Date: | 2022-08-01 17:26:57 (UTC+8) |
| Abstract: | 近年來，許多公司與社會大眾越來越關注企業社會責任。而媒體作為資訊傳播的媒介，使利害關係人獲得更多公司資訊以影響他們對公司的看法，進而為公司的企業社會責任帶來重要作用。本研究以印象管理理論為基礎，推論並探討公司的媒體好感度、企業社會責任與利潤導向策略的關聯性，並使用2003年至2018年間的美國公司作為樣本進行分析。研究結果顯示，媒體好感度對於內部企業社會責任產生顯著正向影響，對於外部企業社會責任則無顯著相關。進一步地，研究利潤導向策略與媒體好感度的交互作用，發現利潤導向策略會削弱媒體好感度與外部企業社會責任的關係，有顯著的負向調節作用。
Many firms and the public have focused on corporate social responsibility in recent years. As an essential information dissemination tool, the media can make the public access more information, to influence the image and reputation of the firm, which in turn plays an important role in corporate social responsibility. In this study, I follow the impression management theory to investigate the association of media favorability, corporate social responsibility, and profit-oriented strategies by examining a sample of U.S. firms from 2003 to 2018. The empirical results show that media favorability has a significant positive impact on internal corporate social responsibility, but has no significant correlation with external corporate social responsibility. Furthermore, the research also indicates that profit-oriented strategies negatively moderate the effect of media favorability on external corporate social responsibility. |
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| Description: | 碩士
國立政治大學
資訊管理學系
110356002 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110356002 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200823 |
| Appears in Collections: | [資訊管理學系] 學位論文
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