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    題名: 普祺樂實業有限公司—從業務思維到共贏策略
    Pro-luck Co., Ltd.--From Business Thinking to Win-Win Strategies
    作者: 黃政仁;田耕銘;王倩逸;張深閔
    Huang, Cheng Jen;Tien, Keng-ming;Wang, Qianyi;Chang, Shen-min
    貢獻者: 會計系
    關鍵詞: 作業價值管理系統;通路服務;共贏策略;商業模式
    Activity value management system;AVM system;Channel service;Win-win strategy;Business model
    日期: 2022-04
    上傳時間: 2022-07-29 15:42:40 (UTC+8)
    摘要: 2021年第一季剛結束，普祺樂張總召開例行會議，與各部門主管共同討論客戶與市場的情況，並尋找相應的對策。普祺樂身處高度競爭的通路代理商產業，若公司想降低成本或提高收入，還必須同時考量並滿足上游客戶與下游通路之間的需求。與過去不同的是，在導入價值管理系統後，普祺樂有了客戶、產品、站點、甚至各種商業模式的成本與利潤資訊，幫助公司制定各項策略與方向的決策。對整個管理團隊而言，無論是業務思維或是日常作業的改變，一路上都是充滿激烈的爭論與兩難的抉擇。如何整合價值管理系統資訊，創造普祺樂、客戶、連鎖通路、消費者與員工的互利共贏的局面，也是張總常常念茲在茲的。
    After the conclusion of the first quarter in 2021, General Manager Zhang of Proluck Co., Ltd. convened a regular business meeting to discuss with the various executives the current client and market situations and to devise corresponding strategies. Because Proluck is a part of the highly competitive agency industry, the company must satisfy the demands of both upstream clients and downstream retailers in order to reduce costs and increase revenue. However, unlike in the past, Proluck has adopted a value management system, allowing the company to obtain cost and profit information for clients, products, stores, and even different business models, as well as to formulate strategies and decide on new development directions. From the perspective of the management team, the company`s development path has been one filled with fierce negotiations and difficult decisions, whether in terms of business thinking or changes in daily operations. Therefore, the question of how to integrate value management system information to create an all-win situation for Proluck, its clients, retain chains, consumers, and employees, is an issue that General Manager Zhang is constantly thinking about.
    關聯: 管理評論, 41(2), 21-44
    資料類型: article
    DOI 連結: https://doi.org/10.6656/MR.202204_41(2).CNI021
    DOI: 10.6656/MR.202204_41(2).CNI021
    顯示於類別:[會計學系] 期刊論文

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