政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140711

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140711

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/140711

Title:	網路時代營養領域知識中介者之研究 ──以杯蓋營養師為例 Nutrition and Health Knowledge Broker in the Age of Internet - A Case Study of Nutrue
Authors:	高吟瑜
Contributors:	張瑜倩高吟瑜
Keywords:	知識中介者知識傳遞科學傳播營養領域網路時代 Knowledge brokerage Knowledge transfer Science communication Nutrition Internet age
Date:	2021
Issue Date:	2022-07-01 16:31:26 (UTC+8)
Abstract:	近年來，網路興起帶動社群媒體使用率增加，而醫學發達則帶動民眾關注疾病預防與健康促進的議題；其中，飲食營養是預防醫學中重要的一環，日積月累的飲食習慣將大幅影響日後身體健康。然而，因社群媒體自媒體之特性，飲食的觀念分享難以逐篇規範，而高度專業的營養科學知識又將與大眾之間產生溝通的鴻溝，民眾誤信謠言的情形時而所聞。此時，知識普及組織興起，許多知識擁有者開始經營社群媒體，進而達成專業知識普及。本研究欲了解營養領域的知識中介者，如何在網路時代中進行知識普及，包含網路時代科學知識傳播的特性與困境、知識傳遞方法以及中介型式。因此，本研究選以粉絲數眾多且經營項目廣泛的「杯蓋營養師」為研究個案，並收集其閱聽眾和四位知識中介專家的意見，透過深入訪談了解從知識產出、中介、到接收過程中，營養領域知識中介的行為及型式。本研究發現，網路時代造成資訊來源眾多、不易聚焦，以及資訊非個人化的特性；若知識中介者欲改變閱聽眾健康行為，需要回歸到引起其閱讀和改變的動機。在科學傳播討論中，知識中介能使大眾理解科學且具備科學素養，並在特定議題下達到公眾參與科學的目的。而針對營養領域中不同的知識特性，知識中介者使用知識轉移、轉譯、轉型方法，將知識有效地並正確地傳遞給一般大眾。在知識轉移的貼文中使用更貼近生活體驗的例子，讓閱聽眾更容易想像；知識轉譯則用簡單的解釋、實際發生的例子、過往生活經驗、具象化與比喻的方式，來呈現以往不容易理解的名詞原理；而知識轉型應盡量整合各方領域的觀點，提出促進健康為主的建議。此外，本研究提出第四種中介型式－「知識家」的中介位置，並在四個中介層級提出建議，供營養學領域知識組織進行傳遞及普及時之參考。 In recent years, the rise of the Internet has led to an increase in the use of social media, and the development of medicine has driven people to pay attention to the issues of disease prevention and health promotion. Among them, diet nutrition plays an important role. However, people could share their opinions on social media and it becomes difficult to control or manage messages on these platforms. Because of the lack of science knowledge and channels to receive messages, the public misbelieves rumors. Under this circumstance, some professionals, who are knowledge brokers, begin to operate social media to achieve a better knowledge popularization situation. This study aims to understand how knowledge brokers in the field of nutrition promote health and nutrition knowledge in the Internet age, including the characteristics and difficulties of scientific communication on the Internet, means of knowledge transfer as well as types of brokering. Therefore, "Nutrue" was selected as a case in this study. This research collects the data from interviewing with Nutrue’s audiences and four experts to understand their perspectives on the topic. This study found out that the people receive information from a number of sources on the Internet and it becomes difficult for them to receive accurate science knowledge from trustful channels. It is suggested that science knowledge brokers need to raise more awareness for the public in order to change their healthy behavior by using various innovative storytelling means. Knowledge brokers can make public understand science, develop scientific literacy, and engage with science in certain situation. Also, according to different properties of nutrition knowledge, this study suggested to transfer it with life experience, translate it with plain words or comparing methods, and transform it with multi-perspectives. Finally, the four brokerage levels and a new knowledge broker type were proposed by this study.
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Description:	碩士國立政治大學科技管理與智慧財產研究所 108364106
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108364106
Data Type:	thesis
DOI:	10.6814/NCCU202200462
Appears in Collections:	[Graduate Institute of TIPM] Theses

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