Reference: | 1. Afzal, S., and Khan, J. R. (2015). Impact of online and conventional advertisement on consumer buying behaviour of branded garments. Asian Journal of Management Sciences and Education, 4(1), 125-135. 2. Aguirre, E., Mahr, D., Grewal, D., De Ruyter, K., and Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of retailing, 91(1), 34-49. 3. Apffelstaedt, A., and Mechtenberg, L. (2021). Competition for context-sensitive consumers. Management Science, 67(5), 2828-2844. 4. Baye, M. R., and Morgan, J. (2001). Information gatekeepers on the internet and the competitiveness of homogeneous product markets. American Economic Review, 91(3),454-474. 5. Blume, L., Brandenburger, A., and Dekel, E. (1991). Lexicographic probabilities and choice under uncertainty. Econometrica: Journal of the Econometric Society, 61-79. 6. Bordalo, P., Gennaioli, N., and Shleifer, A. (2013). Salience and consumer choice. Journal of Political Economy, 121(5), 803-843.70 7. Bordalo, P., Gennaioli, N., and Shleifer, A. (2016). Competition for attention. The Review of Economic Studies, 83(2), 481-513. 8. Burton, S., and Lichtenstein, D. R. (1988). The effect of ad claims and ad context on attitude toward the advertisement. Journal of Advertising, 17(1), 3-11. 9. Bushong, B., Rabin, M., and Schwartzstein, J. (2021). A model of relative thinking. The Review of Economic Studies, 88(1), 162-191. 10. Campbell, D., Hutchinson, W. G., and Scarpa, R. (2006). Lexicographic preferences in discrete choice experiments: Consequences on individual-specific willingness to pay estimates. 11. Chen, N., Li, A., and Yang, S. (2021). Revenue maximization and learning in products ranking. In Proceedings of the 22nd ACM Conference on Economics and Computation, 316-317. 12. Chen, Y., Wang, W., Liu, Z., and Lin, X. (2009). Keyword search on structured and semistructured data. In Proceedings of the 2009 ACM SIGMOD International Conference on Management of data, 1005-1010. 13. Chu, E., Baid, A., Chai, X., Doan, A., and Naughton, J. (2009). Combining keyword search and forms for ad hoc querying of databases. In Proceedings of the 2009 ACM SIGMOD International Conference on Management of data, 349-360. 14. Coffman, J., and Weaver, A. C. (2010). A framework for evaluating database keyword search strategies. In Proceedings of the 19th ACM international conference on Information and knowledge management, 729-738. 15. Duan, H., Zhai, C., Cheng, J., and Gattani, A. (2013). Supporting keyword search in product database: a probabilistic approach. Proceedings of the VLDB Endowment, 6(14), 1786-1797. 16. Eliaz, K., and Spiegler, R. (2011). Consideration sets and competitive marketing. The Review of Economic Studies, 78(1), 235-262. 17. Eliaz, K., and Spiegler, R. (2011). On the strategic use of attention grabbers. Theoretical Economics, 6(1), 127-155. 18. Ellison, G. (2005). A model of add-on pricing. The Quarterly Journal of Economics, 120(2), 585-637. 19. Ellison, G., and Ellison, S. F. (2009). Search, obfuscation, and price elasticities on the internet. Econometrica, 77(2), 427-452. 20. Fan, Z. P., Li, G. M., and Liu, Y. (2020). Processes and methods of information fusion for ranking products based on online reviews: An overview. Information Fusion, 60, 87-97. 21. Fan, Z. P., Xi, Y., and Liu, Y. (2018). Supporting consumer’s purchase decision: a method for ranking products based on online multi-attribute product ratings. Soft Computing, 22(16), 5247-5261. 22. Farquhar, P. H., and Pratkanis, A. R. (1993). Decision structuring with phantom 71 alternatives. Management Science, 39(10), 1214-1226. 23. Gabaix, X., and Laibson, D. (2006). Shrouded attributes, consumer myopia, and information suppression in competitive markets. The Quarterly Journal of Economics, 121(2), 505-540. 24. Heath, C., and Soll, J. B. (1996). Mental budgeting and consumer decisions. Journal of consumer research, 23(1), 40-52. 25. Jansen, B. J., and Schuster, S. (2011). Bidding on the buying funnel for sponsored search and keyword advertising. Journal of Electronic Commerce Research, 12(1), 1-18. 26. Jeong, Y., and King, C. M. (2010). Impacts of website context relevance on banner advertisement effectiveness. Journal of Promotion Management, 16(3), 247-264. 27. Kong, S., Huang, Z., Scott, N., Zhang, Z. A., and Shen, Z. (2019). Web advertisement effectiveness evaluation: Attention and memory. Journal of Vacation Marketing, 25(1), 130-146. 28. Kőszegi, B., and Szeidl, A. (2013). A model of focusing in economic choice. The Quarterly journal of economics, 128(1), 53-104. 29. Lal, R., and Matutes, C. (1994). Retail pricing and advertising strategies. Journal of business, 345-370. 30. Latifa, S., and Calicioglub, C. (2020). Impact of Social Media Advertisement on Consumer Purchase Intention with the Intermediary Effect of Brand Attitude. International Journal of Innovation, 11-12. 31. Liu, F., Yu, C., Meng, W., and Chowdhury, A. (2006). Effective keyword search in relational databases. In Proceedings of the 2006 ACM SIGMOD international conference on Management of data, 563-574. 32. Lo, S. K., Hsieh, A. Y., and Chiu, Y. P. (2014). Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. Electronic Commerce Research and Applications, 13(4), 221-228. 33. Luchikhina, L. V., Mendel, O. I., and Antonov, D. A. (2014). Knee osteoarthritis combination therapy with hyaluronic acid, chondroitine sulfate and glucosamine after arthroscopic lavage: long-term results. Osteoarthritis and Cartilage, 22, S480. 34. Malik, M. E., Ghafoor, M. M., and Iqbal, H. K. (2014). The impact of advertisement and consumer perception on consumer buying behavior. International Review of Social Sciences and Humanities, 6(2), 55-64. 35. Malik, M. E., Ghafoor, M. M., Iqbal, H. K., Ali, Q., Hunbal, H., Noman, M., and Ahmad, B. (2013). Impact of brand image and advertisement on consumer buying behavior. World Applied Sciences Journal, 23(1), 117-122. 36. Nasution, M. K. (2017). Modelling and simulation of search engine. In Journal of Physics: Conference Series. IOP Publishing, 12078. 37. Ntoulas, A., Cho, J., and Olston, C. (2004). What`s new on the Web? The evolution of the 72 Web from a search engine perspective. In Proceedings of the 13th international conference on World Wide Web, 1-12. 38. O`Donoghue, T., and Rabin, M. (2001). Choice and procrastination. The Quarterly Journal of Economics, 116(1), 121-160. 39. Ostrizek, F., and Shishkin, D. (2021, July). Screening with frames. In Proceedings of the 22nd ACM Conference on Economics and Computation, 739-740. 40. Pažėraitė, A., and Gedvilaitė, R. (2016). Content marketing elements and their influence on search advertisement effectiveness: theoretical background and practical insights. Organizacijų vadyba: sisteminiai tyrimai. Kaunas: Vytauto Didžiojo universitetas, 2016, (75), 97. 41. Piccione, M., and Spiegler, R. (2012). Price competition under limited comparability. The quarterly journal of economics, 127(1), 97-135. 42. Ragunathan, T., Battula, S. K., Jorika, V., Mounika, C., Sruthi, A. U., and Vani, M. D. (2015). Advertisement posting based on consumer behaviour. Procedia Computer Science, 50, 329-334. 43. Rai, N. (2013). Impact of advertising on consumer behaviour and attitude with reference to consumer durables. International Journal of Management Research and Business Strategy, 2(2), 74-79. 44. Ramu, M. (2020). An empirical study on the effects of advertisement on consumer behaviour. 45. Simonson, I. (1989). Choice based on reasons: The case of attraction and compromise effects. Journal of consumer research, 16(2), 158-174. 46. Sorokina, D., and Cantu-Paz, E. (2016). Amazon search: The joy of ranking products. In Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, 459-460. 47. Stolz, A., and Hepp, M. (2015). Adaptive faceted search for product comparison on the web of data. In International Conference on Web Engineering, 420-429. Springer, Cham. 48. Truong, Y., McColl, R., and Kitchen, P. (2010). Practitioners’ perceptions of advertising strategies for digital media. International Journal of Advertising, 29(5), 709-725. 49. Tversky, A., and Simonson, I. (1993). Context-dependent preferences. Management science, 39(10), 1179-1189. 50. Yang, Y., Lu, Q. S., Tang, G., and Pei, J. (2015). The impact of market competition on search advertising. Journal of Interactive Marketing, 30, 46-55. |