Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/140672
|
| Title: | Instagram主帳號、副帳號與特殊帳號之經營動機研究
Instagram Accounts Matter: Comparing the Motives for Maintaining Rinsta, Finsta, and Targeted Finsta Accounts |
| Authors: | 劉昱均
Liu, Yu-Chun |
| Contributors: | 張郁敏
Chang, Yuh-Miin
劉昱均
Liu, Yu-Chun |
| Keywords: | 社群媒體
Instagram
使用與滿足研究
社群經營動機
多重帳號
Social media
Instagram
Uses and gratifications theory
Account management
Multiple accounts |
| Date: | 2021 |
| Issue Date: | 2022-07-01 16:23:33 (UTC+8) |
| Abstract: | 本研究以多重社群帳號為主題，從使用與滿足理論角度深入探討 Instagram 使用者經營多種類帳號之動機。透過網路問卷，本研究共蒐集950組 Instagram 主帳號、副帳號及特殊帳號之使用者調查，並利用探索性因素分析（EFA）、單一樣本t檢定（One sample t-test）與單因子變異數分析（ANOVA）進一步分析出三種帳號之經營動機。本研究發現使用者參與的六個構面（認知性、情感性、社交性、自我認同性、回饋性、賦權性）中，主要帳號的經營動機涵蓋認知（監測）、情感（娛樂）、社交及自我認同（自我延伸及真實我展現）; 副帳號經營動機為情感（娛樂及逃避主義）、自我認同（自我延伸及真實我展現）；而特殊帳號經營動機則涉及認知（資訊交流）、情感（娛樂及逃避主義）、社交、自我認同（自我延伸及理想我呈現）與賦權（賦權及被賦權）。本研究結果除了驗證單一社群平台上不同帳號之差異性，並提供社群媒體使用動機相關領域重要之實證研究參考資料外，本研究不顯著的結果亦提供了不一樣的探討可能性。
Given the prevalence of multiple account management among social media platforms, the present study unearths the motives for disparate Instagram account maintenance that have been conceptualized as general social media usage motivation. In light of the Uses and Gratifications framework, a sample of 950 registered Instagram users completed online surveys that helped gauge motives for regularly updating Rinsta, Finsta, and Targeted Finsta. The perceived motives were examined and results suggest that the motives for the maintenance of the three accounts are very distinct: Rinsta account involves cognitive (i.e., surveillance), affective (entertainment), social integrative, and personal identity (self-extension, actual self expression); Finsta account involves affective (i.e., entertainment, escapism), and personal identity (self extension, actual self expression) motivations; Targeted Finsta account involves cognitive (i.e., information exchange), affective (entertainment, escapism), social integrative, personal identity (self extension, ideal self presentation), and empowerment (empowered, empowering). |
| Reference: | Abbott, W., Donaghey, J., Hare, J., & Hopkins, P. (2013). An Instagram is worth a thousand
words: An industry panel and audience Q&A. Library Hi Tech News.
Alicke, M. D., & Sedikides, C. (2009). Self-enhancement and self-protection: What they are
and what they do. European Review of Social Psychology, 20(1), 1-48.
Bartholomew, D. J., Knott, M., & Moustaki, I. (2011). Latent variable models and factor
analysis: A unified approach (Vol. 904). John Wiley & Sons.
Baumeister, R. F. (1990). Suicide as escape from self. Psychological review, 97(1), 90.
Baym, N. K. (2000). Tune in, log on: Soaps, fandom, and online community (Vol. 3): Sage.
Belk, R. W. (1988). Possessions and the extended self. Journal of consumer research, 15(2),
139-168.
Buffardi, L. E., & Campbell, W. K. (2008). Narcissism and social networking web sites.
Personality and social psychology bulletin, 34(10), 1303-1314.
Bewick, V., Cheek, L., & Ball, J. (2004). Statistics review 9: one-way analysis of
variance. Critical care, 8(2), 1-7.
Cheung, C. M., Chiu, P.-Y., & Lee, M. K. (2011). Online social networks: Why do students
use facebook? Computers in Human Behavior, 27(4), 1337-1343.
Cheung, C. M., & Lee, M. K. (2009). Understanding the sustainability of a virtual
community: model development and empirical test. Journal of Information Science,
35(3), 279-298.
Cheung, T. T. (2014). A study on motives, usage, self-presentation and number of followers
on instagram.
Clayton, R. B., Leshner, G., & Almond, A. (2015). The extended iSelf: The impact of iPhone
separation on cognition, emotion, and physiology. Journal of computer-mediated
communication, 20(2), 119-135.
Costello, A. B., & Osborne, J. (2005). Best practices in exploratory factor analysis: Four
recommendations for getting the most from your analysis. Practical assessment,
research, and evaluation, 10(1), 7.
Courtois, C., Mechant, P., De Marez, L., & Verleye, G. (2009). Gratifications and seeding
behavior of online adolescents. Journal of computer-mediated communication, 15(1),
109-137.
Cupchik, G. C. (2011). The role of feeling in the Entertainment= Emotion formula. Journal
of Media Psychology.
Cushing, A. L. (2011). Self extension and the desire to preserve digital possessions.
Proceedings of the American Society for Information Science and Technology, 48(1),
1-3.
de Vries, L., Peluso, A. M., Romani, S., Leeflang, P. S., & Marcati, A. (2017). Explaining
consumer brand-related activities on social media: An investigation of the different
roles of self-expression and socializing motivations. Computers in Human Behavior,
75, 272-282.
Dewar, S., Islam, S., Resor, E., & Salehi, N. (2019). Finsta. Paper presented at the Extended
Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems.
Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of
consumer participation in network-and small-group-based virtual communities.
International journal of research in marketing, 21(3), 241-263.
Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Social media engagement behaviour:
a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-
277. doi:10.1080/0965254x.2015.1095222
Duffy, B. E., & Chan, N. K. (2019). “You never really know who’s looking”: Imagined
surveillance across social media platforms. New Media & Society, 21(1), 119-138.
Duffy, B. E., Pruchniewska, U., & Scolere, L. (2017). Platform-Specific Self-Branding. Paper
presented at the Proceedings of the 8th International Conference on Social Media &
Society - #SMSociety17.
Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation
processes in the online dating environment. Journal of computer-mediated
communication, 11(2), 415-441.
Enberg, J. (2020, December 8). Global Instagram Users 2020. Insider Intelligence.
https://www.emarketer.com/content/global-instagram-users-2020.
Füller, J. (2006). Why consumers engage in virtual new product developments initiated by
producers. ACR North American Advances.
Gao, W., Liu, Z., & Li, J. (2017). How does social presence influence SNS addiction? A
belongingness theory perspective. Computers in Human Behavior, 77, 347-355.
Gerald, B. (2018). A brief review of independent, dependent and one sample ttest.
International Journal of Applied Mathematics and Theoretical Physics, 4(2), 50-54.
Goffman, E. (1959). 1990. The presentation of self in everyday life. London:
Harmondsworth.(Reprinted, London: Penguin Books 1990).
Goh, D. H.-L., Ang, R. P., Chua, A. Y., & Lee, C. S. (2009). Why we share: A study of
motivations for mobile media sharing. Paper presented at the International Conference
on Active Media Technology.
Higgins, E. T. (1987). Self-discrepancy: a theory relating self and affect. Psychological
review, 94(3), 319.
Hollenbeck, C. R., & Kaikati, A. M. (2012). Consumers` use of brands to reflect their actual
and ideal selves on Facebook. International journal of research in marketing, 29(4),
395-405. doi:10.1016/j.ijresmar.2012.06.002
Huang, Y.-T., & Su, S.-F. (2018). Motives for Instagram Use and Topics of Interest among
Young Adults. Future Internet, 10(8). doi:10.3390/fi10080077
Hur, M. H. (2006). Empowerment in terms of theoretical perspectives: Exploring a typology
of the process and components across disciplines. Journal of community psychology,
34(5), 523-540.
Hwang, H. S., & Cho, J. (2018). Why Instagram? Intention to continue using Instagram
among Korean college students. Social Behavior and Personality: an international
journal, 46(8), 1305-1315.
Instagram. (2021). Getting Started on Instagram for Business. Instagram for Business.
https://business.instagram.com/getting-started.
Islam, J. U., & Rahman, Z. (2017). The impact of online brand community characteristics on
customer engagement: An application of Stimulus-Organism-Response paradigm.
Telematics and Informatics, 34(4), 96-109.
Jang, J. Y., Han, K., Lee, D., Jia, H., & Shih, P. C. (2016). Teens engage more with fewer
photos: temporal and comparative analysis on behaviors in instagram. Paper
presented at the Proceedings of the 27th ACM Conference on Hypertext and Social
Media.
Kaiser, H. F. (1960). The application of electronic computers to factor analysis. Educational
and psychological measurement, 20(1), 141-151.
Kaiser, H. F. (1970). A second generation little jiffy. Psychometrika, 35(4), 401-415.
Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39, 31-36.
Kang, J., & Wei, L. (2020). Let me be at my funniest: Instagram users’ motivations for using
Finsta (a.k.a., fake Instagram). The Social Science Journal, 57(1), 58-71.
doi:10.1016/j.soscij.2018.12.005
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The public
opinion quarterly, 37(4), 509-523.
Katz, R. (1984). Empowerment and synergy: Expanding the community`s healing resources.
Prevention in human services, 3(2-3), 201-226.
Kemp, S. (2021, February 11). Digital in Taiwan: All the statistics you need in 2021 -
DataReportal – global digital insights. DataReportal. Retrieved December 18, 2021,
from https://datareportal.com/reports/digital-2021-taiwan
Kim, B., & Kim, Y. (2019). Facebook versus Instagram: How perceived gratifications and
technological attributes are related to the change in social media usage. The Social
Science Journal, 56(2), 156-167.
Lee, C. S., Bakar, N. A. B. A., Dahri, R. B. M., & Sin, S.-C. J. (2015). Instagram this!
Sharing photos on Instagram. Paper presented at the International Conference on
Asian Digital Libraries.
Lee, E., Lee, J. A., Moon, J. H., & Sung, Y. (2015). Pictures Speak Louder than Words:
Motivations for Using Instagram. Cyberpsychol Behav Soc Netw, 18(9), 552-556.
doi:10.1089/cyber.2015.0157
Leung, L. (2009). User-generated content on the internet: an examination of gratifications,
civic engagement and psychological empowerment. New Media & Society, 11(8),
1327-1347.
Li, Z. (2016). Psychological empowerment on social media: who are the empowered users?
Public Relations Review, 42(1), 49-59.
MacCallum, R. C., Widaman, K. F., Zhang, S., & Hong, S. (1999). Sample size in factor
analysis. Psychological methods, 4(1), 84.
Manago, A. M., Graham, M. B., Greenfield, P. M., & Salimkhan, G. (2008). Selfpresentation
and gender on MySpace. Journal of Applied Developmental Psychology,
29(6), 446-458.
Marcus, S. (2015). Picturing`ourselves into being: assessing identity, sociality and visuality
on Instagram. Paper presented at the international communication association
conference.
Marx, G. T. (2016). Windows into the soul: Surveillance and society in an age of high
technology: University of Chicago Press.
McCay-Peet, L., & Quan-Haase, A. (2016). A Model of Social Media Engagement: User
Profiles, Gratifications, and Experiences. In Why Engagement Matters (pp. 199-217).
McQuail, D. (1983). Mass communication theory: An introduction. London: Sage
Publications.
McQuail, D., Blumler, J., & Brown, J. (1972). (1972) The Television Audience: A Revised
Perspective. In D. McQuail, Sociology of Mass Communications. Middlesex,
England: Penguin, 135-165.
Mehdizadeh, S. (2010). Self-presentation 2.0: Narcissism and self-esteem on Facebook.
Cyberpsychology, Behavior, and Social Networking, 13(4), 357-364.
Michikyan, M., Dennis, J., & Subrahmanyam, K. (2015). Can you guess who I am? Real,
ideal, and false self-presentation on Facebook among emerging adults. Emerging
Adulthood, 3(1), 55-64.
Muntinga, D. G., Moorman, M., & Smit, E. G. (2015). Introducing COBRAs. International
Journal of Advertising, 30(1), 13-46. doi:10.2501/ija-30-1-013-046
Muralidharan, S., & Men, L. R. (2015). How peer communication and engagement
motivations influence social media shopping behavior: Evidence from China and the
United States. Cyberpsychology, Behavior, and Social Networking, 18(10), 595-601.
Nov, O. (2007). What motivates Wikipedians? Communications of the ACM, 50(11), 60-64.
doi:10.1145/1297797.1297798
Orchard, L. J., Fullwood, C., Galbraith, N., & Morris, N. (2014). Individual differences as
predictors of social networking. Journal of computer-mediated communication, 19(3),
388-402.
Palmgreen, P., & Rayburn, J. D. (1979). Uses and gratifications and exposure to public
television: A discrepancy approach. Communication Research, 6(2), 155-179.
Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking
environment: Facebook groups, uses and gratifications, and social outcomes.
Cyberpsychology & behavior, 12(6), 729-733.
Phua, J., Jin, S. V., & Kim, J. (2017a). Gratifications of using Facebook, Twitter, Instagram,
or Snapchat to follow brands: The moderating effect of social comparison, trust, tie
strength, and network homophily on brand identification, brand engagement, brand
commitment, and membership intention. Telematics and Informatics, 34(1), 412-424.
doi:10.1016/j.tele.2016.06.004
Phua, J., Jin, S. V., & Kim, J. (2017b). Uses and gratifications of social networking sites for
bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram,
and Snapchat. Computers in Human Behavior, 72, 115-122.
doi:10.1016/j.chb.2017.02.041
Qamar, A. M., & Alassaf, M. (2020). Improving Sentiment Analysis of Arabic Tweets by
One-Way ANOVA. Journal of King Saud University-Computer and Information
Sciences.
Ross, S. (2019). Being Real on Fake Instagram: Likes, Images, and Media Ideologies of
Value. Journal of Linguistic Anthropology, 29(3), 359-374. doi:10.1111/jola.12224
Rummel, R. J. (1988). Applied factor analysis. Northwestern University Press.
Rubin, A. M. (1986). Uses, gratifications, and media effects research. Perspectives on media
effects, 281-301.
Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass
communication & society, 3(1), 3-37.
Sangwan, S. (2005). Virtual community success: A uses and gratifications perspective. Paper
presented at the Proceedings of the 38th annual hawaii international conference on
system sciences.
Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality
influences social media use and motivations. Personality and Individual Differences,
54(3), 402-407.
Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to
narcissism and contextual age. Computers in Human Behavior, 58, 89-97.
doi:10.1016/j.chb.2015.12.059
Sivadas, E., & Machleit, K. A. (1994). A scale to determine the extent of object incorporation
in the extended self. Marketing theory and applications, 5(1), 143-149.
Song, Y.-A., Lee, S. Y., & Kim, Y. (2019). Does mindset matter for using social networking
sites?: understanding motivations for and uses of Instagram with growth versus fixed
mindset. International Journal of Advertising, 38(6), 886-904.
Sta ̊ hle, L., & Wold, S. (1989). Analysis of variance (ANOVA). Che- mometrics and
Intelligent Laboratory Systems, 6, 259–272.
Sung, Y., Lee, J.-A., Kim, E., & Choi, S. M. (2016). Why we post selfies: Understanding
motivations for posting pictures of oneself. Personality and Individual Differences,
97, 260-265.
Thomas, K. W., & Velthouse, B. A. (1990). Cognitive elements of empowerment: An
“interpretive” model of intrinsic task motivation. Academy of management review,
15(4), 666-681.
Thorlakson, A. J., & Murray, R. P. (1996). An empirical study of empowerment in the
workplace. Group & Organization Management, 21(1), 67-83.
Ting, H., Ming, W. W. P., de Run, E. C., & Choo, S. L. Y. (2015). Beliefs about the use of
Instagram: An exploratory study. International Journal of business and innovation,
2(2), 15-31.
Tokunaga, R. S. (2011). Social networking site or social surveillance site? Understanding the
use of interpersonal electronic surveillance in romantic relationships. Computers in
Human Behavior, 27(2), 705-713.
Trottier, D. (2016). Social media as surveillance: Rethinking visibility in a converging world:
Routledge.
van der Nagel, E. (2018). Alts and automediality: compartmentalising the self through
multiple social media profiles. M/C Journal, 21(2).
Wang, Y., & Fesenmaier, D. R. (2003). Assessing motivation of contribution in online
communities: An empirical investigation of an online travel community. Electronic
markets, 13(1), 33-45.
Wathieu, L., Brenner, L., Carmon, Z., Chattopadhyay, A., Wertenbroch, K., Drolet, A., ... &
Wu, G. (2002). ConsumerControlAndEmpowerment.
Wellman, B., & Gulia, M. (1999). Net-surfers don’t ride alone: Virtual communities as
communities. Networks in the global village: Life in contemporary communities,
10(3), 34-60.
Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications
approach. Qualitative Market Research: An International Journal, 16(4), 362-369.
doi:10.1108/qmr-06-2013-0041
Wright, K. B. (2005). Researching Internet-based populations: Advantages and disadvantages
of online survey research, online questionnaire authoring software packages, and web
survey services. Journal of computer-mediated communication, 10(3), JCMC1034.
Xiao, S., Metaxa, D., Park, J. S., Karahalios, K., & Salehi, N. (2020). Random, Messy, Funny,
Raw: Finstas as Intimate Reconfigurations of Social Media. Paper presented at the
Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems.
Yong, A. G., & Pearce, S. (2013). A beginner’s guide to factor analysis: Focusing on
exploratory factor analysis. Tutorials in quantitative methods for psychology, 9(2),
79-94.
Young, N. L., Kuss, D. J., Griffiths, M. D., & Howard, C. J. (2017). Passive Facebook use,
Facebook addiction, and associations with escapism: An experimental vignette study.
Computers in Human Behavior, 71, 24-31.
Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity construction on Facebook: Digital
empowerment in anchored relationships. Computers in Human Behavior, 24(5), 1816-
1836.
Zheng, X., Cheung, C. M., Lee, M. K., & Liang, L. (2015). Building brand loyalty through
user engagement in online brand communities in social networking sites. Information
Technology & People.
Zimmerman, B. J. (1995). Self-efficacy and educational development. Self-efficacy in
changing societies, 1, 202-231.
Zimmerman, M. A., & Rappaport, J. (1988). Citizen participation, perceived control, and
psychological empowerment. American Journal of community psychology, 16(5),
725-750.
Zolkepli, I. A., & Kamarulzaman, Y. (2014). The Antecedents of Social Media Adoption.
ECSM 2014 University of Brighton Brighton, UK 10-11 July 2014, 594. |
| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
107461003 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107461003 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200518 |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 100301.pdf | | 1612Kb | Adobe PDF2 | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
