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https://nccur.lib.nccu.edu.tw/handle/140.119/140649
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| Title: | 隨選讀物訂閱平台的商業計畫書
READIFY – REDEFINE READING A business plan for an on-demand reading subscription platform |
| Authors: | 薛思婷
Cebrian, Justine |
| Contributors: | 吳文傑
Wu, Jack
薛思婷
Justine Cebrian |
| Keywords: | 區塊鏈著作權
訂閱模型
商業計畫
讀物市場
Blockchain copyrighting
Subscription model
Business plan
Book market |
| Date: | 2022 |
| Issue Date: | 2022-07-01 16:18:35 (UTC+8) |
| Abstract: | Increased digitalization, ultra-connectivity and the pandemic are driving change factors in the books industry pushing consumers to switch to e-books. With an average 3% growth in the long term, e-books are still an untapped market to cover and a true opportunity for Readify as a subscription-based on-demand reading platform. Readify aims to redefine reading. We want to connect people through stories and promote reading by providing a legal reading on-demand platform paired with social sharing. The core of our offer is to create community belonging amongst readers thanks to the interaction on our platform and promote reading through diverse and tailored selections of books fitting to people`s states of mind and preferences. On the author side, adding to the proximity with readers and fair remuneration, our main advantage is the legal online representation we provide them thanks to our copyright and intellectual property enhancement via blockchain technology and NFTs. Our target customers will be Millennial & Generation Z book lovers and those to be. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933071 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110933071 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200526 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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