政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140641

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140641

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/140641

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/140641

Title:	泰國微型金融機構之商業模式與財務分析 Business Model and Financial Analyses of a Microfinance Institution in Thailand
Authors:	李瑋芬 Deerojanawong, Yada
Contributors:	蔡政憲 Tsai, Jason 李瑋芬 Yada Deerojanawong
Keywords:	微型金融泰國 Sawad 集團 Microfinance Thailand Sawad Group
Date:	2022
Issue Date:	2022-07-01 16:17:54 (UTC+8)
Abstract:	This case study is on the Sawad Group (Srisawad Corporation Public Company Limited), a successful Thai public financial institution listed on `Thailand`s stock exchange. The company started as a family business that provided microfinance products and expanded its products to cover loans, deposits, insurance, debt collection, and consulting services. This paper aims to analyze Sawad Group`s business model and compare it with its competitors` financials to understand better how the company became successful in Thailand. After analysis, it was found that the company has, unique selling points, diversifies through products and regions, and synergy among its businesses. Besides the success factors, the study looks into the company`s key challenges, including high competition, customer retention, lower loan credit per branch, retaining non-performing loans, and risk management. This paper also highlights recommendations to the Sawad Group: 1. Create a mobile application to improve customer`s needs and stay updated on the technological advances to reduce the cost 2. Develop new products that match customer`s needs 3. Implement flexible debt collection strategies 4. Maintain customer level satisfaction through staff retention programs 5. Improve closing loan account process
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933040
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109933040
Data Type:	thesis
DOI:	10.6814/NCCU202200480
Appears in Collections:	[International MBA] Theses

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