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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/140637


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    Title: 擴增實境烹飪及烘焙教學服務商業企劃書
    Fabulous AR Lab Business Plan The Next Generation of Culinary and Baking Learning An Augmented Reality Approach
    Authors: 黃心昵
    Huang, Hsni-ni
    Contributors: 張大為
    Chang, David
    黃心昵
    Huang, Hsni-ni
    Keywords: 線上學習
    擴增實境
    烹飪
    烘焙
    Online learning
    Augmented reality
    Culinary
    Baking
    Date: 2022
    Issue Date: 2022-07-01 16:17:35 (UTC+8)
    Abstract: Fabulous Lab was a sole proprietorship founded in 2019 and has committed to providing high-quality baking courses. Since the pandemic, Fabulous Lab`s business performance has suffered because people`s willingness to participate in physical courses has dropped. Therefore, the company must broaden its product offering to include a distance-learning option. After discovering that the current online learning products can be improved, Fabulous Lab proposes to create Fabulous AR Lab, a new learning alternative for distance culinary and baking education.
    Fabulous AR Lab is a solution for remote cooking and baking education. We envision ourselves as the next generation of learning tools for anyone looking to learn or improve their culinary and baking talents at home. We offer augmented reality classes where the instructor`s hand gestures and movements are digitalized and displayed right before the user`s eyes. This project capitalizes on the growing trend of incorporating augmented reality into online education as augmented reality technology is anticipated to become increasingly ubiquitous in our daily lives soon. To summarize, Fabulous AR Lab is a project with development potential and is expected to help the company increase its market share.
    Reference: 1. 簡相堂. (2021). 2021 食品產業年鑑 2021 Food Industry Yearbook. 經濟部技術處 產業技術基磐研究與知識服務計畫 Department of Industrial Technology, Ministry of Economic Affairs.
    2. 經濟部工業局 Industrial Development Bureau, Ministry of Economic Affairs. (2021). (rep.). 2021 台灣智慧學習產業產值調查報告 2021 Taiwan Edtech Report.
    3. Contributor, T. T. (2016, February 22). What is augmented reality (AR)? . WhatIs.com. Retrieved May 19, 2022, from https://www.techtarget.com/whatis/definition/augmented-reality-AR
    4. Augmented reality (AR) market size to cross $50bn by 2024. Global Market Insights Inc. (n.d.). Retrieved May 19, 2022, from https://www.gminsights.com/pressrelease/augmented-reality-ar-market
    5. Rising Trend of IOT Technology to Drive the AR in Education Market Growth during 2021-2031. Fact.MR, Market Research Company. (n.d.). Retrieved May 19, 2022, from https://www.factmr.com/report/ar-in-education-market
    6. 標準行業類別. 行政院主計處 The Directorate General of Budget, Accounting and Statistics, Executive Yuan. (n.d.). Retrieved May 18, 2022, from https://mobile.stat.gov.tw/StandardIndustrialClassificationContent.aspx?RID=11&PID=MDg5MQ==&Level=4
    7. 好學校 Hahow . (2022). (rep.). 2022 Hahow 品牌白皮書 2022 Hahow White Paper.
    8. 資策會 Market Intelligence & Consulting Institute. (2021). (rep.). 2021台灣社群與通訊使用行為調查 2021 Taiwan Community and Communication Use Behavior Survey.
    9. Report Ocean. (2021). (rep.). Augmented Reality And Virtual Reality Market Key Insights Based on Product Type, End-use and Regional Demand 2022-2030.
    10. The Pearson Global Learner Survey. Pearson plc. (n.d.). Retrieved May 19, 2022, from https://plc.pearson.com/en-US/insights/pearson-global-learner-survey
    11. Taiwan inflation RateApril 2022 data - 1960-2021 historical - may forecast. Taiwan Inflation Rate - April 2022 Data - 1960-2021 Historical - May Forecast. (n.d.). Retrieved May 24, 2022, from https://tradingeconomics.com/taiwan/inflation-cpi
    12. Taiwan interest Rate2022 data - 2000-2021 historical - 2023 forecast - calendar. Taiwan Interest Rate - 2022 Data - 2000-2021 Historical - 2023 Forecast - Calendar. (n.d.). Retrieved May 24, 2022, from https://tradingeconomics.com/taiwan/interest-rate
    13. Shahbodin, F. (2020). Implementing Augmented Reality in Learning Bakery for Autism Learner (thesis).
    14. Martindale, R. (2021, May 19). 8 ways augmented reality can impact autism spectrum disorder. SpellBound. Retrieved May 19, 2022, from https://spellboundar.com/blog/augmentedrealityandautism
    15. 12.3.1 Global Food losses : www.fao.org. 12.3.1 Global food losses | Sustainable Development Goals | Food and Agriculture Organization of the United Nations. (n.d.). Retrieved May 24, 2022, from https://www.fao.org/sustainable-development-goals/indicators/1231/en/
    16. Environment, U. N. (n.d.). UNEP Food Waste Index Report 2021. UNEP. Retrieved May 24, 2022, from https://www.unep.org/resources/report/unep-food-waste-index-report-2021
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933022
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109933022
    Data Type: thesis
    DOI: 10.6814/NCCU202200517
    Appears in Collections:[International MBA] Theses

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