Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/140633
|
| Title: | CIZA Concept: 通過Jet Set 平台飛躍進入企業禮品市場
CIZA Concept: Jet Setting into the Giving Business |
| Authors: | 林潔
Jie, Inez Lim |
| Contributors: | 何富年
Ho, Foo-Nin
林潔
Inez Lim Jie |
| Keywords: | CIZA Concept
企業禮品市場
訂閱盒子
新加坡
CIZA Concept
Giving Business
Subscription Boxes
Singapore |
| Date: | 2022 |
| Issue Date: | 2022-07-01 16:17:07 (UTC+8) |
| Abstract: | Established in 1997, CIZA Concept is a consultancy firm that provides editorial, public relations, content management, and design services in Singapore. With changing times, the company recognizes the need to diversify its offerings, and one of it is to expand its into the gift and services arena.
The value proposition of this new venture, also known as Jet Set, is on product, platform, and people. It focuses on delivering corporate bundle boxes, corporate subscription boxes, and unique products to customers via its e-commerce platform that will be managed by older workers in Singapore.
Through this venture, CIZA Concept will bring value to corporate clients who have difficulty sourcing for unique products for their stakeholders, and also manage their relationships with them via subscription boxes, ensuring that their stakeholders will remain satisfied. |
| Reference: | Merriam Webster. (n.d.). Retrieved April 2022, from Merriam Webster: https://www.merriam-webster.com/dictionary/care%20package
Hall, E. D. (2019, September 30). Send a Care Package to Invest in a Relationship. Retrieved from Psychology Today: https://www.psychologytoday.com/us/blog/conscious-communication/201909/send-care-package-invest-in-relationship
Danziger, P. N. (2018, September 14). Forbes. Retrieved from Forbes: https://www.forbes.com/sites/pamdanziger/2018/09/14/the-125b-business-of-business-gifting/?sh=88ca2c9101d1
Gross Domestic Product Dashboard. (n.d.). Retrieved April 2022, from Department of Statistics Singapore: https://www.singstat.gov.sg/find-data/search-by-theme/economy/national-accounts/visualising-data/gross-domestic-product-dashboard
Unemployment Summary Table. (2022, April 28). Retrieved from Ministry of Manpower: https://stats.mom.gov.sg/Pages/Unemployment-Summary-Table.aspx
Unemployment, total (% of total labor force) (modeled ILO estimate). (2022, February 8). Retrieved from The World Bank: https://data.worldbank.org/indicator/SL.UEM.TOTL.ZS
Qing, A. (2022, February 18). MOM to help reskill 22,000 long-term unemployed, mostly in their 50s and 60s: Tan See Leng. Retrieved from The Straits Times: https://www.straitstimes.com/singapore/politics/mom-to-help-reskill-22000-long-term-unemployed-mostly-in-their-50s-and-60s-tan-see-leng
Cheah, M. (2022, January 21). Corporate gifting grows during Covid-19, businesses expect higher sales this Chinese New Year. Retrieved from The Business Times: https://www.businesstimes.com.sg/consumer/corporate-gifting-grows-during-covid-19-businesses-expect-higher-sales-this-chinese-new
Gunasti, K., & Baskinb, E. (2018). Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards. Journal of Retailing, 380-392.
Practices. (n.d.). Retrieved from PRecious Communications: https://www.preciouscomms.com/
Services. (n.d.). Retrieved from Affluence PR: https://affluencepr.com/
About Us. (n.d.). Retrieved from Gift Market: https://www.giftmarket.com.sg/
Propelrr. (2022, March 29). 14 Instagram Ads Best Practices and Tips to Drive Success Online. Retrieved from Propelrr: https://propelrr.com/blog/instagram-ads-best-practices#
Getting Started. (n.d.). Retrieved from Instagram: https://business.instagram.com/getting-started
Jones, M. (2022, May 4). Snarled-up ports point to worsening global supply chain woes - report. Retrieved from Reuters: https://www.reuters.com/business/snarled-up-ports-point-worsening-global-supply-chain-woes-report-2022-05-03/
Hui Min, C. (2022, April 28). Singapore central bank warns of higher food, energy prices as inflation accelerates. Retrieved from Channel News Asia: https://www.channelnewsasia.com/singapore/consumer-prices-increase-inflation-economy-singapore-mas-macroeconomic-review-april-2022-2652426
Labour Force in Singapore 2021. (2022). Retrieved from Ministry of Manpower: https://stats.mom.gov.sg/iMAS_PdfLibrary/mrsd_2021LabourForce_survey_findings.pdf
Retirement and Re-Employment (Amendment) Bill 2021 and CPF (Amendment) Bill 2021 . (2021, November 1). Retrieved from Ministry of Manpower: https://www.mom.gov.sg/newsroom/press-releases/2021/1101-retirement-and-re-employment-amendment-bill-2021-and-cpf-amendment-bill-2021
Pre-Made Care Packs. (n.d.). Retrieved from Care Pack Singapore: https://carepack.sg/
Low, D. W. (2021, November 2). Singapore to Raise Retirement Age Amid Workforce Challenges. Retrieved from Bloomberg: https://www.bloomberg.com/news/articles/2021-11-02/singapore-to-begin-raising-retirement-age-from-july-1-next-year
Services. (n.d.). Retrieved from CIZA Concept: www.ciza.com
(n.d.). Retrieved from Vermilion Pinstripes: https://www.vermilionpinstripes.com/
(n.d.). Retrieved from Boxaroo: https://boxaroo.co/
(n.d.). Retrieved from Aquaholic: https://www.aquaholic.com.sg/ |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933039 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108933039 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200474 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 236 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
