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| Title: | CIZA Concept: 通過Jet Set 平台飛躍進入企業禮品市場
CIZA Concept: Jet Setting into the Giving Business |
| Authors: | 林潔
Jie, Inez Lim |
| Contributors: | 何富年
Ho, Foo-Nin
林潔
Inez Lim Jie |
| Keywords: | CIZA Concept
企業禮品市場
訂閱盒子
新加坡
CIZA Concept
Giving Business
Subscription Boxes
Singapore |
| Date: | 2022 |
| Issue Date: | 2022-07-01 16:17:07 (UTC+8) |
| Abstract: | Established in 1997, CIZA Concept is a consultancy firm that provides editorial, public relations, content management, and design services in Singapore. With changing times, the company recognizes the need to diversify its offerings, and one of it is to expand its into the gift and services arena.
The value proposition of this new venture, also known as Jet Set, is on product, platform, and people. It focuses on delivering corporate bundle boxes, corporate subscription boxes, and unique products to customers via its e-commerce platform that will be managed by older workers in Singapore.
Through this venture, CIZA Concept will bring value to corporate clients who have difficulty sourcing for unique products for their stakeholders, and also manage their relationships with them via subscription boxes, ensuring that their stakeholders will remain satisfied. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933039 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108933039 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200474 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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