Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/140212
|
| Title: | 潤滑油貿易公司在台灣的前景個案分析
A Case Study of the Prospects of a Lubricant Trading Company in Taiwan |
| Authors: | 沈莆盛
Shen, Pu-Sheng |
| Contributors: | 張大為
Chang, David
沈莆盛
Shen, Pu-Sheng |
| Keywords: | 機器潤滑油
貿易公司
台灣
石油產品
食品及潤滑油
Engine lubricant
Trading company
Taiwan
Petroleum products
Food-grade lubricant |
| Date: | 2022 |
| Issue Date: | 2022-06-01 16:31:14 (UTC+8) |
| Abstract: | The lubricant market is a crucial component of the broader manufacturing sector. The present study comprises an analysis of Company K, an industrial lubricant distributor located in Taipei. The firm was founded three decades ago, and is primarily focused on the cement, recycling and excavating sectors. The firm’s strategy is to offer affordable prices, product quality and customer service.
The highly competitive market has forced the family-fun Company K to consider transformation in business operation. The Porter’s Five Forces model and SWOT analysis are conducted to examine Company K’s market position, and assess how Company K can optimize its operation.
The result shows that though the sales are stable in engine lubricant sector, there is little room for growth because the market is saturated. However, there is potential to increase sales in the food-grade lubricant sector. The results suggest the possible optimization plans that Company K could make to enable them to stay competitive in the market and to response to customers’ need. |
| Reference: | References in Chinese
1. 中央社. (Central News Agency, [CNA]) (2014, July 8). 提前吹熄燈號 中殼9月關廠 - 財經. 中時新聞網. Retrieved May 3, 2022, from https://www.chinatimes.com/realtimenews/20140708004691-260410?chdtv
2. 中華民國對外貿易發展協會(Taiwan External Trade Development Council, [TRITRA]). (n.d.). 參展商列表. 台北國際食品加工機械展&臺灣國際生技製藥設備展. Retrieved May 4, 2022, from https://www.foodtech.com.tw/zh-tw/exhibitor/show-area-data/%E9%A3%9F%E5%93%81%E5%8A%A0%E5%B7%A5%E6%A9%9F%E6%A2%B0%E5%8D%80/list.html?pageSize=10¤tPage=2
3. 中華民國法務部.(Ministry of Justice, Taiwan, [MOJ]) (2019, June 12). 食品安全衛生管理法. 食品安全衛生管理法-全國法規資料庫. Retrieved May 3, 2022, from https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=L0040001&kw=%E9%A3%9F%E5%93%81%E8%A1%9B%E7%94%9F%E7%AE%A1%E7%90%86%E6%B3%95
4. 周日新 (Sean, J.H. Chou) (2019). 代理商成長策略之研究－油品代理商為例 (Research on the growth strategy of agent ,Take the lubricant agent as an example) (dissertation). 政治大學, 台北市, 中華民國.
5. 林成一 (C.Y., Lin) (2012). 台灣潤滑油產業競爭策略之研究 - 以A公司為例 (Research on the competition strategies of Taiwan lubricants industry-a case study of Company A) (dissertation). 中山大學, 高雄市, 中華民國.
6. 林柏攸. (B.Y., Lin) (2020, January 26). 2019年度全球新車總銷售下滑至約9,030萬輛，2020可能再下滑. U-CAR汽車網站. Retrieved May 4, 2022, from https://news.u-car.com.tw/news/article/50520
7. 涂醒哲. (S.J., Twu) (2011, January 7). 食品安全有漏洞！你可能吃到工業用潤滑油？！ - 民主‧健康‧正義 --- 涂醒哲醫師的網誌. udn部落格. Retrieved May 4, 2022, from https://blog.udn.com/DrTuforCongress/4773376
8. 王一設計 (KingOne Design) (2019, June 12). 展場互動五大創意手法，提升展場攤位吸引力. KingOne Design 王一設計. Retrieved May 3, 2022, from https://www.kingone-design.com/blog/fivecreativewaysofpromotions
9. 行政院環境保護署.(Environmental Protection Administration, Executive Yuan, R.O.C., Taiwan, [EPA]) (2022, April 28). 資源回收管理基金運用概況. 資源回收網. Retrieved May 4, 2022, from https://recycle.epa.gov.tw/Introduction/Revenue
10. 衛生福利部食品藥物管理署 (Taiwan Food and Drug Administration, [FDA]) (2015, January). 食品機械用潤滑劑之使用指引. 衛生福利部食品藥物管理署. Retrieved May 4, 2022, from https://www.fda.gov.tw/TC/site.aspx?sid=9106&r=478491211
11. 配客嘉(PackAgePlus). (2021, June 25). CSR是什麼？了解企業社會責任定義，以及CSR活動的好處. PackAge+配客嘉. Retrieved May 4, 2022, from https://www.packageplus-tw.com/blog/posts/csr%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E4%BA%86%E8%A7%A3%E4%BC%81%E6%A5%AD%E7%A4%BE%E6%9C%83%E8%B2%AC%E4%BB%BB%E5%AE%9A%E7%BE%A9%EF%BC%8C%E4%BB%A5%E5%8F%8Acsr%E6%B4%BB%E5%8B%95%E7%9A%84%E5%A5%BD%E8%99%95
12. 陳俊吉(J.J, Chen) (2021). 台灣潤滑油市場概況 (PowerPoint slides) 台北市; 石油情報出版社.
References in English
1. Anton Paar. (n.d.). Food Grade Lubricants. Anton Paar. Retrieved May 3, 2022, from https://wiki.anton-paar.com/ch-fr/lubrifiants-alimentaires/
2. Environmental Protection Administration, R.O.C.(Taiwan). [EPA] (2022, March 10). Introduction of the Soil and Groundwater Pollution Remediation Fund. Soil and Groundwater Pollution Remediation Funds. Retrieved May 3, 2022, from https://sgw.epa.gov.tw/en/board_srf/remediation-fund
3. Fortune Business Insights. (2021, May). Lubricants market size, share & Report: Industry Trends, 2028. Fortune Business Insights. Retrieved May 3, 2022, from https://www.fortunebusinessinsights.com/industry-reports/lubricant-market-101771
4. Gebarin, S. (2009, January). The basics of food-grade lubricants. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/1857/food-grade-lubricants-basics
5. Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404. https://doi.org/10.2501/ijmr-2014-025
6. Hill, C. W. L., Schilling, M. A., & Jones, G. R. (2020). Ch 2 External Analysis: The Identification of Opportunities and Threats. In Strategic management: An integrated approach: Theory and cases (pp. 43–55). essay, Cengage Learning Asia Pte Ltd.
7. Hyfoma.com. (n.d.). Lubricant related incidents. Misunderstandings - Hyfoma.com. Retrieved May 3, 2022, from http://www.hyfoma.com/en/content/processing-technology/food-grade-lubrication/misunderstandings/lubricant-related-incidents.html
8. Judge, D. (2005, July). Switching to food-grade lubricants - provides safety solution. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/774/food-grade-lubricants-safety
9. MarketsandMarkets. (2022, April). Food Grade Lubricants market by base oil-Global Forecasts to 2027. MarketsandMarkets. Retrieved May 3, 2022, from https://www.marketsandmarkets.com/Market-Reports/food-grade-lubricant-market-75393666.html
10. Moon, M. (2007, May 23). Food grade lubricants – are they environmentally friendly and biodegradable? New Food Magazine. Retrieved May 3, 2022, from https://www.newfoodmagazine.com/article/1417/food-grade-lubricant-are-they-environmentally-friendly-and-biodegradable/
11. Nielsen. (2012, October 4). Reports and Insights: Global Trust in advertising and Brand messages. Nielsen. Retrieved May 3, 2022, from https://www.nielsen.com/us/en/insights/report/2012/global-trust-in-advertising-and-brand-messages-2/
12. Noria Corporation. (2012, October). Base Oil Groups explained. Machinery Lubrication. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/29113/base-oil-groups
13. OICA . (n.d.). Global auto production in 2020 severely hit by COVID-19 crisis with a 16% drop in world auto production. OICA. Retrieved May 3, 2022, from https://www.oica.net/global-auto-production-in-2020-severely-hit-by-covid-19-crisis-with-a-16-drop-in-world-auto-production/
14. Rajewski, T. E., Fokens, J. S., & Watson, M. C. (2000). The development and application of Synthetic Food Grade Lubricants. Industrial Lubrication and Tribology, 52(3), 110–116. https://doi.org/10.1108/00368790010326429
15. Robertson, T. (2019, March 1). Difference between push & pull marketing. Small Business - Chron.com. Retrieved May 3, 2022, from https://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html
16. Salih, N., & Salimon, J. (2021). A review on new trends, challenges and prospects of ecofriendly friendly green food-grade biolubricants. Biointerface Research in Applied Chemistry, 12(1), 1185–1207. https://doi.org/10.33263/briac121.11851207
17. Scott, G., & Courage, A. (2022, February 23). Environmental, social, & governance (ESG) criteria definition. Investopedia. Retrieved May 3, 2022, from https://www.investopedia.com/terms/e/environmental-social-and-governance-esg-criteria.asp
18. Shih , H.-chuan. (2014, September 6). Tainted oil scandal: `take all tainted products off shelves`: Jiang. Taipei Times. Retrieved May 3, 2022, from http://www.taipeitimes.com/News/taiwan/archives/2014/09/06/2003599134
19. United Nations. (2017, July 10). Resolution adopted by the General Assembly on 6 July 2017. eSubscription to United Nations Documents. Retrieved May 3, 2022, from https://upload.wikimedia.org/wikipedia/commons/9/9d/A_RES_71_313_E.pdf
20. Williamson, M. (2003, January). Food-grade lubricants explained. Food Grade Lubricants Explained: Grease and Oil. Retrieved May 3, 2022, from https://www.machinerylubrication.com/Read/445/food-grade-lubricant
21. Xinhua. (2011, June 5). Plasticizer contamination triggers food security fear across taiwan strait. People`s Daily Online. Retrieved May 3, 2022, from http://en.people.cn/90001/90776/90882/7400614.html |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933026 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933026 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200436 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 191 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
