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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/140184

Title:	Omnivorous Audiences of Performing Arts: Evidence from Taiwan
Authors:	鄭宗記;張興華 Cheng, Tsung-Chi;Chang, Hsing-Hua
Contributors:	統計系;金融系
Keywords:	Arts performance;attendance;multinominal logistic regression;multivariate probit regression;omnivorous
Date:	2021-09
Issue Date:	2022-05-30 16:04:30 (UTC+8)
Abstract:	This research analyzes Taiwan data from a national attendance survey of four performing arts categories - music, dance, contemporary drama, and traditional theatre - and uses econometric models to examine the determinants of performing arts attendance for these four genres from various aspects. We find that the audience of traditional theatre is quite different from the audiences of the other three performing arts categories, and that the pair-wise correlation coefficients for the participations among music, dance contemporary, and traditional theatre performing arts are all positive. The study further categorizes the audiences into four groups based on variety and frequency of participation: sporadic univores, sporadic omnivores, frequent univores, and frequent omnivores. A multinominal logistic regression identifies what factors influence a respondent’s decision to attend more than one type of performing arts events, allowing to identify segments of the audiences that exhibit a high degree of omnivorousness.
Relation:	Creative Industries Journal, Vol.15, No.2, pp.160-175
Data Type:	article
DOI 連結:	https://doi.org/10.1080/17510694.2021.1938924
DOI:	10.1080/17510694.2021.1938924
Appears in Collections:	[統計學系] 期刊論文 [金融學系] 期刊論文

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