Reference: | 一、中文部份 1.巫立宇、邱志聖(2015),銷售與顧客關係管理,台北市:新陸書局。 2.邱志聖(2020),策略行銷分析:架構與實務應用五版,台北市:智勝文化。 3.邱志聖(2019),品牌策略與管理,台北市:元照出版。 4.張承仁(2015),美容醫學之特性與規範,長庚醫訊,第三十六卷第四期,103-104頁。 5.梁宜峰(2021),醫療保健服務業基本資料,台灣經濟研究院產經資料庫。 6.國家教育研究院(1995),圖書館學與資訊科學大辭典。 7.曜亞國際股份有限公司(2020),109年度年報 二、英文部份 1.Berry, L. L., Shostack, G. L. and Upath, G. (1983). Emerging perspectives on service marketing, Chicago, IL: American Marketing Association. 2.Blau, P. M. (1964). Exchange and power in social life, New York: John Wiley & Sons. 3.Crosby, L. A., Evans, K. R. and Cowels D. (1990). Relationship Quality in Service Selling: An Interpersonal Influence Perspective, Journal of Marketing, 54(2), 236-245. 4.Eisenhardt, K. M. (1989). Building theories from case study research, The Academy of Management Review, 14(4), 532-550. 5.Griffin, J. (1996). The Internets expanding role in building customer loyalty, Direct Marketing,59, 50-53. 6.Kotler, P. and Keller, K. L. (2017). Marketing Management 15th ed., Pearson Education Ltd. 7.Parasurman, A., Zeithaml, V. A. and Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing, 49, 41-50. 8.Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Press. 9.Rauyruen, P. and Miller, K. E., (2007). Relationship Quality as a Predictor of B2B Customer Loyalty, Journal of Business Research, 60(1), 21-31. 10.Steenkamp, J., and Benedict, E. M. (1990). Conceptual model of the quality perception process, Journal of Business Research, 21(4), 309-333. 11.Williamson, O. E. (1975). Markets and Hierarchies, New York: Free Press. 12.Wirtz, J. and Lovelock, C. H. (1984). Services Marketing: People, Technology, Strategy 8th edition, World Scientific Publishing, America. 三、網路資源 1.聯合新聞網,https://health.udn.com/health/story/5999/360465 2.衛福部網站,https://dep.mohw.gov.tw/doma/lp-3240-106.html |